Transgressions of Tiger Woods, jaimee grubbs, kalika moquin, dominate search

To look at Google Trends as of this writing, you'd have no idea President Obama gave a speech committing 30,000 more troops to Afghanistan. It proves what I've said to many for years: people search for information about other people first.

It's a fact that escapes marketers who claim not to understand how to use the Internet to promote their products. People follow people more than products. It also escapes many in mainstream media, like Rupert Murdock, who's under the ego-fueled impression that removing his content from Google will make Google suffer. Murdock forgets that content is king, not his publications. Ha. Google's got Tiger Woods; who needs Rupert Murdock.

 

Is Rupert Murdock paying attention?

As of now, Tiger Woods-related search terms dominate Google Trends. Eight of the top ten searches are connected to the Tiger Woods issue, so much that the only way to compete in this environment is to write multiple posts about some aspect of the Tiger Woods story. Here's the top search terms as of 10:26 PST; 1:26 EST:

Today's Hot Trends (USA)
1. transgressions
2. jaimee grubbs pics
3. kalika moquin pictures
4. tiger woods voicemail
5. transgression definition
6. meredith baxter
7. jamie grubbs pictures
8. nancy locke
9. tiger woods cheated on wife
10. tiger woods text messages

The sixth term is related to Meredith Baxter's announcement that she's lesbian. My prediction is that will last for another three hours, then diminish and fade away by Thursday under the sheer weight of interest in the Tiger Woods story and the additional content released whenever Woods, or anyone connected with his drama, talks.

(As a closing note of advice, if you want to be a good professional blogger, you've got to blog about news that doesn't interest you from time to time.)

Stay tuned.