But since then, Milan's annual "borrowing" of David Beckham and his other flirtations have arguably reduced his value both as a player and a marketing draw in America.
This time, a injury to Becks left Achilles' tendon on Sunday, and while playing for AC Milan in its 1-0 victory over Chievo Verona was the culprit.
The Milan injury will keep Beckham out for six months, and will not return to action until September at best.
Why the LA Galaxy and the MLS allowed David Beckham, their biggest draw and 'six million dollar man', to be essentially a Worldwide soccer tool is beyond comprehension. But what's done is done; Becks is out for much of 2010.
That includes The World Cup, sort of. The Telegraph UK reports that Fabio Capello, manager of the English National Soccer Team, has made an offer for Beckham to be part of his World Cup backroom staff.
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