Monday, March 29, 2010

Miley Cyrus getting out of music and Twitter a big mistake

Related searches: Miley Cyrus, Twitter, The Last Song, Hanna Montana, Party in The USA, Teen Choice Awards

Teen pop mega-star Miley Cyrus announced she was getting out of music and before that she cut her Twitter account. Miley Crus has said she only wants to do movies, but someone needs to tell her she's not yet big enough or good enough as an actress to command the kind of per-fllm dollars on the level of a Julia Roberts or Anne Hathaway.

Music and Twitter have been Miley Cyrus' one-two punch to stardom. Everything Miley's enjoyed has come more from her music and her frankly sexually-charged marketing of it than even Hanna Montana. Giving that up, while may be a joyous idea to some, is a bad business move.

Miley Cyrus needs two or three more really blockbuster albums before she should call it a day for music. From that Cyrus had one incredible breakout marketing period that ended last fall. When Miley was "cooking" the media was eating up her tweets for breakfast and it seemed almost anything with her name on it moved off the shelves. And her controversial stripper pole dance at the Teen Choice Awards was edgy, daring, and something too much beyond her years, but it really got her into the mainstream spotlight.



All of Miley Cyrus success was caused by music and Twitter and far more than Hanna Montana. The process of people being able to buy and replay sounds and retweet tweets every day serves as instant marketing for Miley. When people get tired of the music inventory that's out there, that's it, because Cyrus' song inventory's not a large one. She has Party in The USA and that's about it for hits.

The only way Miley Cyrus is going to even maintain the massive PR buzz that helped her get to where she is today is by following the Paris Hilton strategy: being at every party, dating a bunch of guys, and having a sex tape. Baser? Yes. Simple? Of course. Effective? Yep.

But Miley Cyrus talent is in music. She should stick to it and work on getting better at it.

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