Wednesday, April 07, 2010

The Masters will be the second most popular TV event in history

Related searches: Tiger Woods, Woods sex scandal, Masters golf, tv ratings history



With Tiger Woods return to The Masters Golf Tournament after his sex scandal involving as many as 14 different women, and the subsequent daily media attention between the Friday after Thanksgiving and all the way to today, the stage is set. The prediction in this space is the Masters will be the second most watched television event in TV ratings history, second only to Super Bowl XLIV this year, which drew 106.5 million viewers.

People will watch this event everywhere. From places like The Beach Chalet in San Francisco and bars like The Balboa Cafe and The Alley in Oakland and Max Laeger's in Atlanta, to homes and house parties, it will seem as if everyone's tuned in to The Masters.

As sports agent Leigh Steinberg noted last year in December, now that Tiger Woods has suffered from the constant media blogs that have damaged his career, America's hungry to see Tiger Woods come back.

The bet in this space is that Tiger Woods will win The Masters.

Stay tuned.

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