Saturday, May 01, 2010

Conan O'Brien blasts NBC and Jay Leno: Conan got $30 million

Lost in all of the argument and coverage of the now celebrated spat between Conan O'Brien, NBC and Jay Leno is one sobering fact: Conan O'Brien got $30 million. Repeat: Conan O'Brien got $30 million from NBC.

This blogger loves Conan O'Brien and definitely feels for how he was treated by NBC, but the bottom line for me was reading that NBC paid Conan and his staff large buyout money. That comes in the middle of a jobless economic recovery with double-digit unemployment rates in many counties in America and an overall rate that's a hair below 10 percent.

There are scores of people who would be happy with a $1 million buyout or a $10,000 one for that matter. For Conan O'Brien to go on CBS 60 Minutes all sad faced and boo-hooing is itself a bad move. Sure, it makes for great gossip and it certainly helps my blogging work. But for Conan it would do some initial good, then a bit of bad.

The "bit of bad" will come when people who aren't "into" the story realize that Conan got $30 million. If he wanted to he could retire on that money, assuming Conan's not racked up a lot of huge bills. Most people anywhere in the World would be happy with a fraction of that money.

Entertainment is a cut-throat business, especially at that level. If you're not smart enough to leverage New Media as a "balancer" you're subject to the whims of whatever Tom, Dick, Harry, or Jay Leno comes along. Conan had to know that.

From what I read Conan didn't want to move to 12 midnight. But what if he did? What if Conan had taken that spot, let Jay come back to 11:30 PM, then watch Jay tank? It may very well have been that NBC would have moved Conan right back to that spot.

But that didn't happen. Conan wanted things his way, and so a butting of heads happened. But it also appears that NBC and Conan just didn't get along. I wonder if some of that had to do with Conan's need to feel "needed" even though he reached the zenith of success? Let's face it. Conan's version of The Tonight Show didn't feel like, well, The Tonight Show. It felt more like Conan's old show. That's not what NBC wanted anyway.

But NBC saw Conan's value and paid him accordingly. They gave him start-up money to, well, start his own show.

$30 million. Nice.

Conan's going to be just fine. It's the rest of the World I'm worried about.

Rock the Casbah.

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