Sunday, May 30, 2010

Danica Patrick, the Indy 500 driver, almost wins Indy 500

Danica Patrick 
Danica Patrick heard the boos, the criticisms, and the questions, and reminded everyone, including this blogger, that's she's a race car driver who just happens to be a good marketer.

UPDATE: Danica Patrick places fifth at Indy 500.

Back from as much as 23rd down, Patrick skillfully manuevered her Andretti Autosport car, and took advantage of both winner Dario Franchitti's need to save fuel, Helio Castroneves' stall coming out of the pits on the 146th lap, and Mike Conway's airborne crash, to finish fifth.

The performance gives Danica Patrick her third top-five Indy 500 race finish in five years. But this one was special because it was as if Danica said "enough, is enough" and decided she was going to power through the experience - boos last week, hot weather, poor-handling car, and the media - and come out a winner.

In a way, Danica Patrick just gave the World as close to an "f-you" as possible. Perhaps Yahoo's CEO Carol Bartz should have her company sponsor Danica Patrick instead of GoDaddy.com. One thing is certain: Bartz will get a great race car driver, who just happens to be a savvy marketer and Twitter fiend:



Thanks for all the well wishes! Awesome finish for the #7 GoDaddy crew! Thanks for all the support, I have the best fans! Congrats Dario!
about 1 hour ago via UberTwitter


Stay tuned.

1 comment:

  1. Danica saves fuel and coasts to another 5th place finish

    ReplyDelete