GSI Commerce losses become Internet news after Undercover Boss

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GSI Commerce, a company you may have never heard of, has risen to the very top of Internet search trends because its boss appeared on the TV show Undercover Boss.

 The TV exposure revealed some unfortunate news. According to The Wall Street Journal, GSI Commerce, which develops develops and operates e-commerce sporting goods businesses for retailers and other organizations stock shares dropped 5.8 percent after news of its losses.

Before Monday's news, GSI Commerce enjoyed stock gains of 65 percent over the past year. But GSI Commerce also posted overall losses in seven of its nine last quarters. Most recently it lost $25 million or about 41 cents a share and that was up from a $13 million loss or 27 cents a year before.

But for all of this, why is the GSI news number one on Google Trends, and without any one region dominating the search? Because its boss went on the TV show Undercover Boss. GSI Commerce President Michael Rubin appeared on the show, then told Leader Telegram Review he now requires corporate managers to spend time at their call centers.

But will that stem GSI Commerce losses? Time will tell.