Wednesday, September 29, 2010

Glee Britney Spears Episode Gets Hammered But Is A Hit On Twitter

Britney Spears Before Glee

Apparently a Facebook campaign helping Britney Spears get on Glee didn't translate into the kind of critical success Betty White realized after her Facebook campaign. But it got eyeballs.

As of this writing, Britney Spears's appearance on Glee is being hammered as resulting in an episode that didn't have the normal elements that marked success for Glee.

The Hollywood Gossip has an interesting take written by "Free Britney" that reads:

There wasn't even original Glee music, the hallmark of the show, which fans know connects the material to the characters in a very personal way. Not Tuesday.

The numbers were chosen basically because there was a Facebook campaign for a Britney episode and the star's manager lobbied for it. Not exactly organic.

Don't get us wrong, there were plenty of good lines and some of the covers were actually pretty good. But you can't abandon all storytelling like this as a stunt.

And over at The Washington Post, Jen Chaney and Liz Kelly are asking for an end to "celeb-focused tributes" in the wake of the Glee Britney Spears Episode.

But not every reviewer panned the show. David Itzkoff at the New York Times explains that it was a "total gas" when glee-choir member Brittany S. Pierce met Britney Spears on the show.

But while the Britney Spears Glee appearance may or may not have been well-done, and that's a matter for disagreement, it was certainly an attention getter, which was the whole point of having Spears on Glee. Ratings and eyeballs win. Spears and Glee were a hit on Twitter, with the show grabbing the Twitter Top Trends for the time it aired.

When a TV show hits the Top Trends on Twitter as it's on, that means people are watching it and and are engaged it in.

Let's see what the ratings report reveals.

Stay tuned.

1 comment:

  1. That episode was amazing!!! the whole reason why i started watching glee was because she waas on in!!!

    http://snakesayan.blogspot.com/2010/11/im-officially-gleek.html

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