Friday, November 26, 2010

Cyber Monday deals? How about free?

Today, Friday, is "Black Friday," but we're already talking about "Cyber Monday." America's into the period, the holidays, where consumption of goods, far more than services, is pushed.

At a time when unemployment rates are still high, and the unemployed are, in some cases, waiting to determine if Congress is going to extend the Unemployment Benefits they get, how about one day that's free? Why not have the Cyber Monday deals be for free?

While scary at first, a series of free Cyber Monday deals would help businesses clear out inventories, while allowing people to get what they need even while they don't have money coming in. To make it better, the firm's offering such deep discounts would be able to write them off.

That's right. Offering free deals is a form of charity, as this logic goes, so why not allow the businesses doing so to write off the cost of each item? It's a kind of tax credit for doing good.

Who could benefit from this? Large retailers with strong online sales programs, for one and enough reserves to be able to offer the program, then enjoy the tax benefits the next year.

Cyber Monday doesn't have to be a "let's see if we can make them part with their money" time in our lives. With so many people in need of a helping hand, this idea is just the solution for them, and helps the companies who chose to help them, too.

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