Pete Carroll: Seattle Seahawks Coach Twitter Promos Notorious BIG

Say what you will about former USC and now Seattle Seahawks Head Coach Pete Carroll (in Vancouver Sun photo), one giant reason for his coaching success over the years is that he connects with America's young, more urban and multicultural culture.

 Indeed, Coach Carroll more than connects with the culture, he enjoys it - swims in it - as shown by his willingness to share not one, but two major hits by the late Notorius BIG on Twitter as his SOTD (Song Of The Day).

Witness Coach Carroll's last two Twitter tweets up to this writing:

PeteCarroll Pete Carroll
big happy friday #SOTD! juicy by notorious BIG http://youtu.be/OsT8FaZnzdE
16 hours ago

PeteCarroll Pete Carroll
#SOTD! big poppa by notorious B.I.G. http://youtu.be/CQ27AM3RTv8
11 Nov

Of them, Juicy's this blogger's favorite:



But all of this isn't just part of being cool for Coach Carroll.  Part of his life has been dedicated to saving lives in some of the same gang-ravaged neighborhoods that have been glorified in rap song. His organization, A Better LA, is committed to this.

Carroll remains on the A Better LA Board of Directors, and an active participant, even as he's coaching the Seahawks. Meanwhile, A Better LA continues to raise money for its activities to end gang violence. 

Along the way, it's attracted such stars as Actress and Fashion Designer Whitney Port, who recently hosted the Bowl For A Better LA benefit, and AEG's Tim Leiweke, who sits on the board of the non-profit organization.

Celebrate Pete Carroll

Regardless of your team, Coach Pete Carroll should be celebrated for his work to make LA's less fortunate, more fortunate. If the Notorious BIG were alive, he's probably make a rap song about Coach Carroll.

Stay tuned.