Monday, February 07, 2011

Darth Vader Commercial, Chrysler Detroit Commercial Top Super Bowl


What would Super Bowl XVL be without television commercials, and we had a lot of them to see and to pick from for our favorites.

For me, three stand out, two of them favorites of many: the VW Darth Vader Commercial, the Chrysler Detroit Commercial featuring Eminem, and the Stella Beer Commercial, which, while it wasn't tops, was well-liked by many, including my Mom, who I watched the game with.

The the VW Darth Vader Commercial and the Chrysler Detroit Commercial were also tops in The Brand Bowl 2011, the annual online event that asks you to pick the best commercials and the ones that were the most "engaging."

What I liked about the Darth Vader Commercial was just how the little kid was trying to use "The Force," and how his dad started the car remotely, making his son think "The Force" worked. Cute. Nice. And a cool example of just how an idea and movie created by SF Bay Area local George Lucas has become such an indelible part of American Culture.

Ah, Doritos!

But Doritos got the most Twitter Tweets for its commercials, both good and bad. For example, there was the one commercial with the black couple, where the controlling wife follows her husband around and when a young, fit, hot white blonde chic flirts with on a park bench, the wife throws something intended to hit him, but knocks her out.

Not funny, but I'd like to be a fly on the wall at a party of mostly black women to see what they thought. My Mom was more shocked and not amused by it, and didn't understand "Why they'd make a commercial like that?"

I get that they're trying to communicate the issues that some black women may have with "white girls taking their men," but to actually express that by showing harm to a girl because she's white wasn't cool at; it's also insulting toward black women.

Jillian Michaels and Danica Patrick

I also though the GoDaddy.co commercial featuring Jillian Michaels, Danica Patrick, and Joan Rivers was funny, but I couldn't help tweeting that the two sports hotties, Michaels and Patrick, were making up for not doing a Playboy spread, considering the online content that was referred to in the commercial!





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