If you've not heard Guy Kawasaki talk you're missing a treat. A combination of jokes, quips, Silicon Valley stories, and teeth, Guy, a member original team that developed the Apple Macintoch and now a well-regarded venture capitalist and marketer, does a great job of keeping his audience engaged.
He's at AdTech 2011 talking about the Art Of Enchantment. That something that's a combination of smiling, caring, and likeability. "Ever follow someone you didn't like? The general answer is no."
Also he says if you want to be trustworthy, you have to want to help people. He says you have to "default to yes."
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Tuesday, April 12, 2011
Ad Tech - Guy Kawasaki On the Art Of Enchantment
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