Super Bowl XL - SEATTLE SEAHAWKS HEAD COACH MIKE HOLMGREN PRESS CONFERENCE

FOR IMMEDIATE RELEASE
Super Bowl XL -- Sunday, January 29, 2006
QUOTES FROM SEATTLE SEAHAWKS PRESS CONFERENCE
HEAD COACH MIKE HOLMGREN

(on the lack of respect espoused by both teams) "I think both teams are pretty good. I think both teams deserve to be here. We have tremendous respect for the Steelers and what they have accomplished. Players, coaches, and organizations have nothing to do with who is the favorite and who is not the favorite. I think there is mutual respect. What they have done to get to the Super Bowl is remarkable, going on the road and winning those games. And I'm proud of my guys, so it should be a great football game."

(on why Darrell Jackson has enjoyed more success as a pro than a number of other University of Florida receivers) "I think a couple of things. You can look at various college programs and you have players who have remarkable careers at that university. Most of it is because they are good football players, but some of it is because of the system they come out of. You can point to a couple of colleges that are known for certain things and for whatever reason their players have not really achieved in the NFL although they were great collegiate players. If you played at Florida you were going to catch a ton of passes, and you were going to win a lot of games and have fun playing. Darrell has great ability and I think he came in, not with a chip on his shoulder, but with something to prove. He came into the league wanting to gain more attention than he did in college and he worked very, very hard to do that. I think in his case, that's what has happened."

(on what he has told his players and the routine he will follow at the Super Bowl) "We are going to try and stay as close to our ‘at home’ schedule as possible. The practice schedule at home normally has us come in after a game and have a light workout before we send them home. We will do the same thing tomorrow. We will practice, but it will not be a full blown practice. The last time I was in one of these games I practiced them hard on Tuesday and I'm not sure that was the right thing to do looking back on it, so I’m going to give them Tuesday off on media day. Wednesday, Thursday, Friday, and prior to the game Saturday will be just like at home with regular practices so we can try to keep them in somewhat of an even keel given the surroundings. We have a few fellows who have been in Super Bowls, but not many, so I have talked to them just trying to educate them that it is going to be different. Keeping their focus is usually important and it is not always easy in this environment. We’ll try to keep it business as usual the best we can."

(on philosophies that were developed through his experiences as a high school and college quarterback and what they are) "I had a pretty good high school career and not a very good college career, but I did play the quarterback position. I started out as a tight end but my high school coach moved me to quarterback and I was able to get my education paid for at Southern Cal because I was a football player, which was a great thing. What I have tried to do in my experience, not only as a player, but as an assistant coach, too, is learn from and observe from the coaches that I had and attempt to say, 'I don't like that so much as a player, or I really like that and if I ever get a chance to be a coach, I don't think I’ll do that or I’ll do that.'

Really I've done that and I’ve been very, very fortunate to be around some very, very special men in this business. Going back to playing for John McKay in college and then the guys I coached high school football with. I had a great mentor in Vic Rowan at San Francisco State. I think I was a good student and I think coaching the position of quarterback, although you will get different opinions on this, I think it has helped that I played the position. You get a little bit of a feel for a certain situation that I think at times can help whoever you are coaching handle that situation a little bit better, so that is what I have tried to do. I’ve always had great young people, too, coaching the quarterbacks for me, although I kind of dive in there when I feel like it. Andy Reid, Jon Gruden, Steve Mariucci, Marty Mornhinweg, and now Jim Zorn have done a marvelous job of coaching the guys I’ve had. But I think it helped playing the position."

(on the atmosphere on the plane flight to Detroit) "I slept most of the way, so I'm not sure. We do have it really rough when we travel. The owner bought us an airplane, which was nice, and he has all these electronic gadgets on it so you can get live TV, movies or whatever you want. Every seat is a first class seat and the flight crew is the crew we have had all the time so they know how to take care of the team, but the mood was kind of like the mood of this team all year. I make it a point to go down the aisle once or twice during every flight, as do the other coaches. The guys are watching TV or they are sleeping. Our season is not over yet and that is how they have approached every game this year and that’s hopefully how we are approaching this one."

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FOR IMMEDIATE RELEASE
Super Bowl XL -- Sunday, January 29, 2006
QUOTES FROM SEATTLE SEAHAWKS PRESS CONFERENCE
MORE HEAD COACH MIKE HOLMGREN

(on whether Shaun Alexander being nice plays into a perception that he is not tough) "I think that might be part of it to be honest. He is a good fellow and he doesn’t curse and he is a nice man and you kind of wonder how a guy like that can be a real tough guy in a football game. But the other part of that may have been my fault because this is the first year I have used him all the time in short yardage running situations. Before, we had another back doing that. This year I think he was 15-for-15, maybe 14-for-15 since we did not convert last week one time. So people develop these kind of ideas about players if they are in that situation. He is an elusive runner. You don’t often see people get tremendous shots at him as opposed to more of a straight line guy who piles it up in there and there is a big explosion every time. I think people look at that and say, 'We know he gains 1,800 yards and we know he scored 28 touchdowns or whatever, but what is it about the way he runs that is a little different?' Then they take it to the next step. I really think that is unfair and I know it is not true."

(on how he developed this particular offense and if Matt Hasselbeck is the perfect fit for it) "He certainly had a great season and I think he is the perfect fit for what we ask the quarterback to do. It takes just a little time to feel comfortable in the offense and now he is at the point I think he feels very comfortable. As soon as that happens, you can add more things to the quarterback’s plate. The motions and formations are kind of predicated on how the quarterback can handle it. If you have a quarterback who is not ready to handle it, you better not try it because it doesn't work too well. When I got to San Francisco Joe Montana was the master of it already. When I got to Green Bay, Brett (Favre) had to learn that and he learned it to the point that you could do anything your imagination could conjure up. Matt is now at the place where you could get real carried away, but at the same time, you can never sacrifice execution for trying to be creative. That's where I come in with my staff. They have a million ideas and want to try to do everything under the sun and every once in a while I have to tone it down just a little bit, but at quarterback, we certainly have the right guy to handle it."

(on why the defense played so well in light of what happened with Ray Rhodes and the transition to John Marshall) "I think it is a real credit to the defensive staff, John Marshall in particular and Ray Rhodes. Ray got sick and John fortunately had been a coordinator so the idea of coordinating a defense was not a new thing for him. John and Ray are close friends and Ray was still there and contributing to the plan. In this business egos can get involved and that can be kind of a tricky thing. To their credit, they made it work. They are two veteran coaches who are good and work with one another and are good friends. I think that contributed to the success they had on defense."

(on the status of Ken Hamlin and if there is a sense of disappointment that he has not been a part of the run to the Super Bowl) "There is disappointment for me, and I think his teammates and anyone who knows him. He is disappointed, but at the same time, he was our biggest cheerleader on the sideline last week. It was a sad thing what happened to Kenny. The good part is that he has healed up. What his football future is, I can’t tell you right now. I am somewhat optimistic about it. He will be there with us on Sunday. He has had an emotional impact on this football team before he was hurt and certainly after the injury. My hope and prayer is that he will be able to continue playing football next year."

(on the impact of ceding the general responsibilities on him as a head coach and how he has survived in that scenario) "The situation happens in the league. People have opinions on the idea of being a coach/general manager and the ability of one person being able to do that. It is a lot of work and there are a lot of things to do. When they made the change and I was no longer the general manager, our team that year did not have a good season by our standards, but I thought there were reasons for it. As happens in many instances, patience at that particular time was not a virtue, so they did it. I had a choice to make at that time, whether I was going to ride off in the sunset and go sit on the beach and ride my motorcycle or accept the situation for what it was and keep coaching the football team. As long as they still wanted me to coach the football team, I wanted to do that. I am a coach. I think it's a little misunderstood sometimes when people have both jobs. It is very, very important that you have a good support staff that you can trust if you want to do what I want to do and that’s continue to be very active with the football team, and not shift my emphasis to personnel and let somebody else coach the football team. The coordinators, as an example. If you do it that way, then you have to trust your personnel people and have good people in there and I thought we did. I was disappointed that didn’t work out to their satisfaction. It was a challenge for me and a challenge I wanted to take and I’d be better at it the next time."

--more--
FOR IMMEDIATE RELEASE
Super Bowl XL -- Sunday, January 29, 2006
QUOTES FROM SEATTLE SEAHAWKS PRESS CONFERENCE
MORE HEAD COACH MIKE HOLMGREN

(on if he has given any thought to this being his last game with Shaun Alexander due to his contract situation) "I really haven’t. We are all aware of his contract situation. I believe Shaun wants to stay in Seattle. He and I talk about his future often. I know the club’s position is we would like him to stay in Seattle. It has been my experience if you get that type of situation, you can usually work it out if there is some reasonableness to everybody. I think he should finish his career as a Seahawk and my hope is that gets done and we’ll see where it goes. It is one of those big contracts and it will be talked about a whole bunch, but I think he wants to stay and I know we want him to stay."

(on Mack Strong’s contribution to the offense and his significance to the team) "Mack Strong is about my favorite player of all time. The Mack Strongs of the world make it worth my while to coach and teach. He is unselfish. He has played 13 years, longer than anybody we have. He does all the dirty work. He is the lead blocker most every play for our halfback. He is a great man in the community. He is a great father and a wonderful family guy. He is not a real talkative man, but when I have asked him to talk to the team he has been willing. I can’t say enough about him. We have drafted in the last few years a couple guys to kind of replace Mack because at some point everyone’s career ends, but I’ll be darn, we can’t do it. This year I think he was about as good as you can be at that position and he was rewarded with the Pro Bowl. Other than Mack, I think I was the happiest man on earth when he got that news. He is really a good guy and a pleasure to be around."

(on respect and how he has used the underdog role with his team) "Respect is a word players use a lot and people use a lot and it could have any number of meanings to whoever is using it and, in my opening remarks to my team this year, I wanted to make sure my team knew what I meant when I used the word 'respect' and what I think respect means in our business. I came to them from an idea of mutual respect, either player to player, coach to player, player to fan, player on one team to player on another team. To respect the guy who you are playing across from because he is working just as hard as you are working, and you know how hard you are working. But don’t use the term loosely or lightly. We hit the crossbar against Washington early on and then we lost the game to Green Bay at the end when it was a different type of football game I thought. Otherwise there was a chance we could have won 15 in a row or something and that is hard to do in this business. Yet, I think because of where Seattle is located and the television exposure that we get, I think that not a lot of people know what kind of a football team we have. As I've told the team, 'That's OK because ultimately you’ll be judged by what happens and where you are at the end of the season.' I understand why we are the underdogs and there’s really only one way to handle that and it’s not by talking, it’s by playing the game and seeing what happens. That’s kind of the point I've been making all season to the team. It's easy to talk about those things. Let's do it and let our record speak for itself and then when it’s all over, see where you line up."

(on the importance of what his wife and daughter are doing during Super Bowl week) "I think it's a lot more important probably than what I am doing this week. My wife Kathy and my daughter Calla, who is a doctor, and my wife is a nurse by trade, are leaving Thursday for the Congo on a humanitarian mission with Northwest Medical Teams. We didn't know when she signed up for this thing four months ago that we would be in the Super Bowl. In fact, we didn’t even think about the dates being a problem. She was a young missionary nurse out of college thirty-five years ago and went to the same place and when my daughter signed up for the trip with 10 people, I asked Kathy, 'Where’s she going?' She’s going to exactly the same place Kathy was, a little mission station right in the middle of the jungle. I said, 'Why don't you go with her?' It was the best present I could ever give her. Fast forward and here we are. I'm very proud of her and she works very hard at a lot of things that are a lot more important than coaching a football game. She has her life. Her heart is here even though she is going to be in Africa with our daughter and she gets nervous at the games anyway. She is just going to be farther away than walking around outside the stadium. It’s a 17--day trip and I’ll let her know who wins when she gets back."

(on how he would compare the image of the Packers who went to the Super Bowl to this team) "Certainly in the second year, Reggies (White) and those people were the best players at their positions in all of football. We had a much more veteran team than we have now. That team was a little bit more of a star team. We had more than a couple guys that were really pretty well known at their positions throughout the country and went to Pro Bowls. Our team now, even though we are fortunate to have a number of players go to the Pro Bowl, is really a team in the truest sense of the word in my opinion because the sum of the parts is greater than the individual parts. This team is fairly unknown to most of the country."

Andrea Trent has a new blog at SBS Blog Network!

The amazing bodybuilder Andrea Trent has agreed to become part of the SBS Blog Network. Her new blog, which can be seen with a click on this post, will feature her takes on news and gossip in the industry of Women's Bodybuilding and her tips on training and fitness.

Check it out!

Leaving it to SI's Michael Silver to Write The NFL Minority Hiring Column ESPN's Michael Smith Couldn't Pen

Well, it's UC Berkeley and Daily Cal Alumn Mike Silver to the rescue. (He's the guy with the Mick Jaggeresque black leather jacket in the photo talking to Daily Cal Alumn and former San Francisco Chronicle Publisher John Oppendahl.) It's a sign of the times that non-black writers like my friend, "Sil" are penning columns taking the NFL to task for it's terrible record of minority head coaching hires, while black writers like ESPN's Michael Smith are protecting an obviously racist system. (Well, there is the Oakland Tribune's Monte Poole, who's not afraid to tell it like it is.)

I can see the late SI scribe Ralph Wiley, somewhere in heaven, shaking his fists and screaming his lungs out...And plotting some form of spritual revenge.

Stay tuned.

Meanwhile, here's Sil's column, with the title post as a link to it as well.

Race still a factor?
In my opinion, lack of black coaches is no coincidence
"Open Mike" Michael Silver

For all of the disturbing images we've witnessed in the NFL as of late -- and there have been many, beginning in Indy with the most horrific decision by a man in stripes since Roger Clemens threw a broken bat at Mike Piazza -- the parade of press conferences being piped in from team headquarters stand out most glaringly.

Over and over, the smiling man at the podium looks eerily similar. He is white. He has never been a head coach. And though he beat out several candidates who were more qualified, at least on paper, he was just so darn impressive in his interview that hiring him became a matter of great urgency.

Think Marty Mornhinweg after a disastrous trip to the barber.

This is not to say that Brad Childress (Vikings), Sean Payton (Saints), Rod Marinelli (Lions), Mike McCarthy (Packers), Eric Mangini (Jets) and Scott Linehan (Rams) are bad coaches who are doomed to fail. The same goes for the white dudes soon to be hired -- Gary Kubiak (Texans), Mike Sherman (Bills) and Gerry Faust (Raiders). (And yes, the Faust reference was a joke, and not even a fair one: For all his flaws, Al Davis is gutsy and racially enlightened enough to surprise us with his hire.)

The reason I point this out is that after weeks of reading and hearing that the NFL's age-old minority-coaching embarrassment had finally become a non-issue, I regret to inform you that this is a complete load of crap.

Sure, Lovie Smith was recently named the NFL's Coach of the Year, and he and the two other obvious candidates for that honor -- Tony Dungy and Marvin Lewis -- are African-American. Their hires, we were to assume, would open up the floodgates. But with 10 teams searching for coaches after this season --nine, really, because the Jets job only became open after the Chiefs traded a fourth-round pick to New York for the right to hire Herm Edwards -- the number of African-American head coaches remains at six, unchanged from the start of 2005.

So what happened to supposedly hot minority candidates like Tim Lewis, Ron Rivera, Jerry Gray and Donnie Henderson, who interviewed for many of the jobs in question? And why weren't obvious prospects like Colts defensive coordinator Ron Meeks and Redskins defensive coordinator/defensive line coach Greg Blache even in the mix?

Gee, I wonder.

When most of my fellow journalists and various electronic-media commentators discuss this issue, they talk about social realities, the comfort zones of those doing the hiring and a lack of awareness about attractive minority candidates. That's one way to say it. Or, you could just do what I do and talk about what's really going on: Racism.

I'm not merely talking about subconscious or subtle racism, either. I'm saying that it seems to me that some of the people who run NFL franchises don't want a non-white man running their football teams. And don't just take it from me, ask the players, 70 percent of whom are African-American. Were they to tell you their honest opinions, I think most of them -- yes, the white dudes, too -- would convey a very similar sentiment.

I could give you years and years worth of obvious examples of minority coaching candidates getting the shaft, but for the sake of brevity, let's stick with what's happening now. And since Green Bay is home to one of the NFL's storied franchises, that's an excellent place to start.

Typically, coordinators from the teams that are most successful in a given season emerge as the hot candidates. The Packers hired McCarthy, who coordinated the NFL's 32nd-ranked offense in '05. Wait, I know what you're thinking: That was the 49ers offense, it's not fair to judge anyone involved with that mess. Apparently, then, we should evaluate McCarthy based on his impressive work with Aaron Brooks in New Orleans or on his lone season as the Packers' quarterbacks coach, in 1999, when Brett Favre threw more interceptions (23) than touchdown passes (22)?

Then there is Payton, who burst into the public consciousness during the '02 season, when then-Giants coach Jim Fassel stripped play-calling responsibilities from his young offensive coordinator. The fact that New York then improved offensively and rallied to reach the playoffs did not particularly enhance Payton's stock, though he did rebound by running the offense for Bill Parcells' Cowboys, which ranked 13th in the NFL this season. We can only hope that Saints general manager Mickey Loomis, with his first-ever hire, knows head coaching talent better than he does personnel.

Marinelli, who was strongly considered for the Cal job that ultimately went to Jeff Tedford following the '01 season (among the other candidates for that position were Lewis, who turned it down, and Gray), lost out in part because he had never been a head coach or coordinator at any level. That didn't bother Matt Millen, who previously hired Mornhinweg (days before he could have interviewed Lewis or John Fox) and Steve Mariucci (incurring a $200,000 fine for violating a new NFL rule requiring teams to interview at least one minority candidate. That rule, by the way, is now circumvented as teams grant token interviews, like the one Ted Cottrell received from the Vikings and Henderson from the Jets.)

Perhaps, in his coaching searches, Millen simply looks for the best coach available whose last name begins with "M." Or perhaps his bosses, the Fords, have other criteria. I wonder the same things about the men running the Bills and Saints, to name a couple of other franchises who habitually hire white guys.

Then there is Mangini, who just turned 35 after completing his first season as Bill Belichick's defensive coordinator. As one high-ranking executive for an NFL team told me last week, "The guy has what it takes to be an NFL head coach, eventually. But now? The sense is that he's in way over his head."

On paper, Childress, Linehan and Kubiak are legitimate hires -- successful coordinators who have proven their worth over a number of years. Then again, Tim Lewis, Cottrell and Gray also fit that description (as do white assistants like Al Saunders, Jim Johnson and Gil Haskell, to be fair), and none of those guys will be pacing the sidelines with a headset this coming fall.

In fact, amid all the maneuvering, promising African-American assistants are actually losing ground. Gray, impressive in his five-year stint as the Bills' defensive coordinator, essentially got fired after Mike Mularkey resigned. Cottrell, who has a great track record and whose defense rebounded nicely in '05 after a rough start, was booted by the Vikings. Henderson, supposedly a rising star in his profession, got run out of New York. All three men are currently looking for work, and there don't seem to be a lot of coordinator openings at the moment.

If you really break it down, this shouldn't be all that surprising. Yes, Smith, Lewis and Dungy were impressive this year, but African-American coaches having success is nothing new. Name one who didn't appreciably improve his team in his first two years on the job?

The only example you could cite is Ray Rhodes, a former Coach of the Year in Philly who, in his second head coaching stint, went 8-8 with the Packers. After that, general manager Ron Wolf fired Rhodes (citing the team's alleged lack of discipline) and hired Sherman, who was 6-7 in his first season before rallying to win his last three games.

Shortly thereafter, Wolf retired and Sherman was named the team's general manager.

Why have African-American coaches fared so well? My theory is that because so many were denied opportunities for so long, the talent pool is artificially strong. Meanwhile, white assistants in similar jobs keep getting snapped up by teams, and many of those teams end up disappointed. As I wrote soon after the Bills made a coaching hire two years ago, it's a bunch of Mularkey.

Perhaps the Raiders' Davis will come through and salvage what has turned out to be an abysmal year on the minority-coaching front by making another bold hire. Or perhaps he'll choose Chargers offensive coordinator Cam Cameron, he of the 18-37 coaching record at Indiana -- despite the presence of star quarterback and future Steelers receiver Antwaan Randle El -- who has been making the interview rounds and is scheduled to come to Oakland.

If that doesn't work out, there's always Gerry Faust.

My Open Letter to ESPN's Michael Smith

To read it, click on the title of this post. It refers to his column posted on this day.

An Open Letter to ESPN"s Michael Smith On The NFL And Minority Coaches

Dear Mr. Smith, (pictured to the left)

I just read your column on the NFL (Coaching issue not simply about race) and I can't disagree with you more. I don't know how many people -- some members of the Pro Football Writers Association -- have told me that the reason why there are so many white coaches is that the general managers and owners of the teams are white, and that "Whites are comfortable with whites."

While I think this is very disturbing, what's even more troublesome to me is the complacency demonstrated by your prose in the article. For example, this statement you wrote just sent me to the moon:

Bottom line: Minorities have been issued a different dues-paying schedule. The double standard -- be twice as good, and often that isn't good enough -- is something minorities, African-Americans especially, are just burdened with.

Just burdened with.

You mean to tell me that I have to accept my lot in life? That I should not be competitive. That I should not insist on fair and equal treatment. That I should -- by my inaction -- just cause the maintance of this stupid quasi-caste system and feed the ego of every mentally-ill racist out there?

To you I write "Hell no."

If there is still such a thing as Black Self Determination -- and I believe it is -- then we as a group in America must begin to engineer ways to own corporations, and yes, even NFL Teams. I am majority owner of my company and it's 60 percent minority owned. We've grown on our own and don't have some large investor pulling our chain. We've made our revenue via our willingness to succeed and try new ideas.

I think you should not only use your ESPN-provided platform to encourage NFL teams to hire blacks, and push black coaches to network more than they may do. But you should not use your column to appologize for this caste system and tell other blacks and Latinos to just accept their lot in life.

I can imagine you giving such a speech to kids in East Oakland, here in Oakland, California. They'd laugh at you and tell your you're just afraid of "the man." Then -- lacking any encouragement from you to take on another direction -- some of them would continue to take on activities that we wish they would not do. But they're just trying to make money and they don't want to be someone's slave or second-class citizen. They're teenagers, but they do know what the problem is in society. They want to have the same freedom of choice of occupation that others have -- those who are white.

You should never send a message to anyone black that they should enjoy second-class status. Just because we're better integrated with in America and interracial interaction and marriage is the norm doesn't mean we can stop advancing. Sorry.

It's apparent to me that the next frontier of advancement in the African American community is right between our collective ears -- and exemplary in your column. We must believe we're the best, want nothing but the best, and always strive to be the best.

And most important, we must encourage each other and openly point to the need to remove the number one social roadblock to advancement -- racism, the number one mental illness in America.

You failed to do that in your article.

Please don't send a message of "accept your lot" to African Americans again. Mr. Smith, as a black man you should be ashamed of yourself. I have many friends who would read your column and ask what was wrong with you -- and they're white.

Sincerely,

Zennie Abraham

Another Way to Fill Movie Theaters - Concerts

This is a novel trend, and one that should see the maintenance of -- and perhaps the expansion of -- single-screen theaters in the future.

Rock Fans, Sit Back, Relax, Enjoy the Show

Article Tools Sponsored By
By MARC WEINGARTEN - NY Times
Published: January 24, 2006

In this digital age of expanding leisure options, some old-school ideas still have staying power. Take the very 1970's concept of music fans' attending movie theaters to watch their favorite rock stars on the big screen. It's mounting something of a comeback, as illustrated by a one-night-only event in 115 theaters across the country: a showing tonight of "Coachella," a documentary highlighting six years of the Coachella Valley Music and Arts Festival in Indio, Calif.

Of course, there was a time when rock 'n' roll movies were a big deal. The three-hour film of the 1969 Woodstock music festival won the Academy Award for best documentary, and everyone from Pink Floyd (the 1972 "Live at Pompeii") to the Grateful Dead (the 1977 "Grateful Dead Movie") produced concert films for theatrical delectation in the pre-MTV 70's. For the price of a movie ticket, music fans could experience their favorite rock stars at the local multiplex much as they experienced Luke Skywalker. But the concert films in theaters more or less died with the advent of cable television in the late 70's, as well as the explosion of the video rental business.

Apparently you can't keep a good idea down for long. The exhibitor behind "Coachella" and other recent concert films, Big Screen Concerts, is seeking an elegant solution to a nagging problem: how to fill those thousands of theater seats that tend to collect dust during the dormant preweekend lull, especially with overall ticket sales down by more than 10 percent last year.

"The idea came from trying to figure out what types of content, other than movies, might bring people into the theater from Monday to Thursday," said Kurt Hall, chief executive of National CineMedia, a joint venture of the theater behemoths Regal Entertainment Group, AMC Entertainment and Cinemark USA that includes Big Screen Concerts among its divisions. "There is a 75 percent drop-off in movie attendance during the week, yet it seems that there's always an urge among people to get out of the house."

Especially grown-up music fans, Mr. Hall said, who are well past the age of jostling for position at the foot of the stage with other fans who tenuously cling to sloshing Styrofoam cups of beer. "Older folks don't want to deal with the hassle of rock concerts," Mr. Hall said. "Also, movie theaters provide a safe environment for parents to experience rock shows with their kids."

With access to more than 13,000 screens, Big Screen Concerts offers an enticing chance for music labels to reach tens of thousands of engaged fans with one big, surround-sound bang. The company uses a closed digital network to distribute via satellite its concert events, which thus far have either been live concerts or pretaped promotional events for upcoming DVD releases. Among the more notable over the last year were a DVD screening of a Bruce Springsteen concert from 1975 to coincide with the release of Mr. Springsteen's "Born to Run" 30th-anniversary box set; a live Bon Jovi concert in September transmitted from the Nokia Theater in Manhattan, which helped the New Jersey band sell more units of its album "Have a Nice Day" in its first week of release than any other album in the band's 23-year history. Big Screen Concerts also distributed the jam band Phish's final two shows at the Coventry festival in Vermont in April, beamed via live simulcast to 40,000 fans in theaters in 54 cities.

Fans pay $10 and up for the privilege of viewing the digital events, depending on the economics of the event. (Phish, at $20, has been the top-tier ticket thus far.)

For participating artists, the appeal of Big Screen Concerts isn't too hard to fathom. For one thing, a touring band can extend its reach beyond the cities that might be on its itinerary, or perhaps not even tour at all. But what's more important from a marketing standpoint is the lead-up to the event. "The key to the whole thing is not so much the viewing experience, but the promotion Big Screen Concerts can do on their 13,000 movie screens," said Doc McGhee, manager for Kiss, which put on the first Big Screen Concert event in 2003; he has entered into a business partnership with Big Screen Concerts for future events. "When your band is being shown along with the trailers for 20 minutes on all of those screens, you get that nice marketing kick."

Kiss fans responded to their two-dimensional idols much as they would at a live concert, with all of the attendant applause and lusty vocal support. For Mr. McGhee, that makes Big Screen Concert events a more attractive alternative to concerts beamed on the Web. "It's hard to get excited about a band when you're looking at them on your laptop," Mr. McGhee said. "You don't get that 5.1 surround sound, or the crowd participation."

In addition to music events, Big Screen Concerts is trying to figure out other novel ways to use empty theaters during their off-hours, leasing them out for big corporate confabs (or cine-meetings, as the company likes to call them) and possibly beaming sporting events too. Meanwhile, the lure of the venerable concert film remains strong. "We screened the old 'Grateful Dead Movie' last year," Mr. Hall said, "and it was one of our most popular events."

Super BOWL XL: Pittsburgh Steelers v. Seattle Seahawks in Detroit! (I'm going)

After a 2005 which saw me cancel my trip to Super Bowl XXXIX in Jacksonville, due to my Mom's battle with Breast Cancer -- she's much better now -- I'm proud to be attending the 40th Super Bowl game. This is one of the "row of three" host cities that bidded for the right to host a Super Bowl with Oakland.

I must admit that I'm surprised to see the Pittsburgh Steelers as the AFC Champion, as I expected and wanted to see the Indianapolis Colts play the Seattle Seahawks. I also want to see Indy Coach Tony Dungy lift the Lombardi trophy over his head.

Oh, well.

But I am looking forward to the events, the people, and the game, and Detroit. I'm confident the city will put it's best foot forward. What I like is that they -- unlike Jacksonville -- didn't lie to the NFL about the number of hotel rooms they had under contract.

Moreover, Larry Alexander and Susan Sherer of the Metro Detroit Convention and Visitors Bureau were very nice to me when we met in Atlanta at the 2000 Fall NFL Owners Meeting.

I only hope the weather's over 30 degrees!