My Space In Business Week - 2005 Social Networking Reference Article

My Space, originally uploaded by vegasmike433.

This is a great article on MySpace and how companies are using it to reach the 17-30 year old demographic. Read it and bookmark the page!

DECEMBER 12, 2005

COVER STORY

The MySpace Generation
They live online. They buy online. They play online. Their power is growing

COVER STORY PODCAST

The Toadies broke up. It was four years ago, when Amanda Adams was 16. She drove into Dallas from suburban Plano, Tex., on a school night to hear the final two-hour set of the local rock band, which had gone national with a hit 1995 album. "Tears were streaming down my face," she recalls, a slight Texas lilt to her voice. During the long summer that followed, Adams turned to the Web in search of solace, plugging the lead singer's name into Google repeatedly until finally his new band popped up. She found it on Buzz-Oven.com, a social networking Web site for Dallas teens.

Adams jumped onto the Buzz-Oven network, posting an online self-portrait (dark hair tied back, tongue out, goofy eyes for the cam) and listing her favorite music so she could connect with other Toadies fans. Soon she was heading off to biweekly meetings at Buzz-Oven's airy loft in downtown Dallas and helping other "Buzzers" judge their favorite groups in marathon battle-of-the-bands sessions. (Buzz-0ven.com promotes the winners.) At her school, Frisco High -- and at malls and concerts -- she passed out free Buzz-Oven sampler CDs plastered with a large logo from Coca-Cola Inc., () which backs the site in the hope of reaching more teens on their home turf. Adams also brought dozens of friends to the concerts Buzz-Oven sponsored every few months. "It was cool, something I could brag about," says Adams, now 20 and still an active Buzzer.

Now that Adams is a junior at the University of North Texas at Denton, she's online more than ever. It's 7 p.m. on a recent Saturday, and she has just sweated her way through an online quiz for her advertising management class. (The quiz was "totally out of control," write classmates on a school message board minutes later.) She checks a friend's blog entry on MySpace.com to find out where a party will be that night. Then she starts an Instant Messenger (IM) conversation about the evening's plans with a few pals.

KIDS, BANDS, COCA-COLA
At the same time, her boyfriend IMs her a retail store link to see a new PC he just bought, and she starts chatting with him. She's also postering for the next Buzz-Oven concert by tacking the flier on various friends' MySpace profiles, and she's updating her own blog on Xanga.com, another social network she uses mostly to post photos. The TV is set to TBS, which plays a steady stream of reruns like Friends and Seinfeld -- Adams has a TV in her bedroom as well as in the living room -- but she keeps the volume turned down so she can listen to iTunes over her computer speakers. Simultaneously, she's chatting with dorm mate Carrie Clark, 20, who's doing pretty much the same thing from a laptop on her bed.

You have just entered the world of what you might call Generation @. Being online, being a Buzzer, is a way of life for Adams and 3,000-odd Dallas-area youth, just as it is for millions of young Americans across the country. And increasingly, social networks are their medium. As the first cohort to grow up fully wired and technologically fluent, today's teens and twentysomethings are flocking to Web sites like Buzz-Oven as a way to establish their social identities. Here you can get a fast pass to the hip music scene, which carries a hefty amount of social currency offline. It's where you go when you need a friend to nurse you through a breakup, a mentor to tutor you on your calculus homework, an address for the party everyone is going to. For a giant brand like Coke, these networks also offer a direct pipeline to the thirsty but fickle youth market.

Preeminent among these virtual hangouts is MySpace.com, whose membership has nearly quadrupled since January alone, to 40 million members. Youngsters log on so obsessively that MySpace ranked No. 15 on the entire U.S. Internet in terms of page hits in October, according to Nielsen//NetRatings. Millions also hang out at other up-and-coming networks such as Facebook.com, which connects college students, and Xanga.com, an agglomeration of shared blogs. A second tier of some 300 smaller sites, such as Buzz-Oven, Classface.com, and Photobucket.com, operate under -- and often inside or next to -- the larger ones.

Although networks are still in their infancy, experts think they're already creating new forms of social behavior that blur the distinctions between online and real-world interactions. In fact, today's young generation largely ignores the difference. Most adults see the Web as a supplement to their daily lives. They tap into information, buy books or send flowers, exchange apartments, or link up with others who share passions for dogs, say, or opera. But for the most part, their social lives remain rooted in the traditional phone call and face-to-face interaction.

The MySpace generation, by contrast, lives comfortably in both worlds at once. Increasingly, America's middle- and upper-class youth use social networks as virtual community centers, a place to go and sit for a while (sometimes hours). While older folks come and go for a task, Adams and her social circle are just as likely to socialize online as off. This is partly a function of how much more comfortable young people are on the Web: Fully 87% of 12- to 17-year-olds use the Internet, vs. two-thirds of adults, according to the Pew Internet & American Life Project.

Teens also use many forms of media simultaneously. Fifteen- to eighteen-year-olds average nearly 6 1/2 hours a day watching TV, playing video games, and surfing the Net, according to a recent Kaiser Family Foundation survey. A quarter of that time, they're multitasking. The biggest increase: computer use for activities such as social networking, which has soared nearly threefold since 2000, to 1 hour and 22 minutes a day on average.

Aside from annoying side effects like hyperdistractibility, there are some real perils with underage teens and their open-book online lives. In a few recent cases, online predators have led kids into dangerous, real-life situations, and parents' eyes are being opened to their kids' new world.

ONE-HIT WONDERS
Meanwhile, the phenomenon of these exploding networks has companies clamoring to be a part of the new social landscape. News Corp. () Chief Executive Rupert Murdoch has spent $1.3 billion on Web acquisitions so far to better reach this coveted demographic -- $580 million alone for the July purchase of MySpace parent Intermix Media. And Silicon Valley venture capitalists such as Accel Partners and Redpoint Ventures are pouring millions into Facebook and other social networks. What's not yet clear is whether this is a dot-com era replay, with established companies and investors sinking huge sums into fast-growth startups with no viable business models. Facebook, barely a year old and run by a 21-year-old student on leave from Harvard, has a staff of 50 and venture capital -- but no profits.

Still, consumer companies such as Coke, Apple Computer (), and Procter & Gamble () are making a relatively low-cost bet by experimenting with networks to launch products and to embed their brands in the minds of hard-to-reach teens. So far, no solid format has emerged, partly because youth networks are difficult for companies to tap into. They're also easy to fall out of favor with: While Coke, Sony () Pictures Digital, and Apple have succeeded with MySpace, Buzz-Oven, and other sites, P&G's attempt to create an independent network around a body spray, for one, has faltered so far.

Many youth networks are evanescent, in any case. Like one-hit wonder the Baha Men (Who Let the Dogs Out) and last year's peasant skirts, they can evaporate as quickly as they appear. But young consumers may follow brands offline -- if companies can figure out how to talk to youths in their online vernacular. Major companies should be exploring this new medium, since networks transmit marketing messages "person-to-person, which is more credible," says David Rich Bell, a marketing professor at the University of Pennsylvania's Wharton School.

So far, though, marketers have had little luck creating these networks from scratch. Instead, the connections have to bubble up from those who use them. To understand how such networks get started, share a blue-cheese burger at the Meridian Room, a dive bar in downtown Dallas, with Buzz-Oven founder Aden Holt. At 6 feet 9 inches, with one blue eye, one brown one, and a shock of shaggy red hair, Holt is a sort of public figure in the local music scene. He started a record label his senior year at college and soon turned his avocation into a career as a music promoter, putting out 27 CDs in the decade that followed.

In 2000, as Internet access spread, Holt cooked up Buzz-Oven as a new way to market concerts. His business plan was simple. First, he would produce sample CDs of local bands. Dedicated Buzzers like Adams would do the volunteer marketing, giving out the CDs for free, chatting up the concerts online, and slapping up posters and stickers in school bathrooms, local music stores, and on telephone poles. Then Holt would get the bands to put on a live concert, charging them $10 for every fan he turned out. But to make the idea work, Holt needed capital to produce the free CDs. One of his bands had recently done a show sponsored by Coke, and after asking around, he found the marketer's company's Dallas sales office. He called for an appointment. And then he called again. And again.

Coke's people didn't get back to him for weeks, and then he was offered only a brief appointment. With plenty of time to practice his sales pitch, Holt spit out his idea in one breath: Marketing through social networks was still an experiment, but it was worth a small investment to try reaching teens through virtual word of mouth. Coke rep Julie Bowyer thought the idea had promise. Besides, Holt's request was tiny compared with the millions Coke regularly sinks into campaigns. So she wrote him a check on the spot.

DEEP CONNECTIONS
By the time Ben Lawson became head of Coke's Dallas sales office in 2001, Buzz-Oven had mushroomed into a nexus that allowed hundreds of Dallas-area teens to talk to one another and socialize, online and off. A middle-aged father of two teens himself, Lawson spent a good deal of time poring over data about how best to reach youth like Adams. He knew what buzzer Mike Ziemer, 20, so clearly articulates: "Kids don't buy stuff because they see a magazine ad. They buy stuff because other kids tell them to."

What Lawson really likes about Buzz-Oven is how deeply it weaves into teens' lives. Sure, the network reaches only a small niche. But Buzzers have created an authentic community, and Coke has been welcomed as part of the group. At a recent dinner, founder Holt asked a few Buzzers their opinions about the company. "I don't know if they care about the music or they just want their name on it, but knowing they're involved helps," says Michael Henry, 19. "I know they care; they think what we're doing is cool," says Michele Barr, 21. Adds Adams: "They let us do our thing. They don't censor what we do."

Words to live by for a marketer, figures Lawson, particularly since Coke pays Buzz-Oven less than $70,000 a year. In late October, Holt signed a new contract with Coke to help him launch Buzz-Oven Austin in February. The amount is confidential, but he says it's enough for 10,000 CDs, three to four months of street promotions, and 50,000 fliers, plus some radio and print ads and a Web site promotion. Meanwhile, Buzz-Oven is building relations with other brands such as the Dallas Observer newspaper and McDonald's () Chipotle restaurants, which kicks in free food for Buzzer volunteers who promote the shows. Profits from ticket sales are small but growing, says Holt.

Not so long ago, behemoth MySpace was this tiny. Tom Anderson, a Santa Monica (Calif.) musician with a film degree, partnered with former Xdrive Inc. marketer Chris DeWolfe to create a Web site where musicians could post their music and fans could chat about it. Anderson knew music and film; De Wolfe knew the Internet business. Anderson cajoled Hollywood friends -- musicians, models, actors -- to join his online community, and soon the news spread. A year later, everyone from Hollywood teen queen Hilary Duff to Plano (Tex.) teen queen Adams has an account.

It's becoming a phenomenon unto itself. With 20 million of its members logging on in October, MySpace now draws so much traffic that it accounted for 10% of all advertisements viewed online in the month. This is all the more amazing because MySpace doesn't allow those ubiquitous pop-up ads that block your view, much less spyware, which monitors what you watch and infuses it with pop-ups. In fact, the advertising can be so subtle that kids don't distinguish it from content. "It's what our users want," says Anderson.

As MySpace has exploded, Anderson has struggled to maintain the intimate atmosphere that lends social networks their authenticity. When new users join, Tom becomes their first friend and invites them to send him a message. When they do, they hear right back, from him or from the one-quarter of MySpace's 165 staffers who handle customer service. Ask Adams what she thinks of MySpace's recent acquisition by News Corp., and she replies that she doesn't blame "Tom" for selling, she would have done the same thing. She's talking about Anderson, but it's hard to tell at first because she refers to him so casually, as if he were someone she has known for years.

That's why Murdoch has vowed not to wrest creative control from Anderson and DeWolfe. Instead News Corp.'s resources will help them nourish new MySpace dreams. Earlier this month they launched a record label. In the next few months, the duo says, they will launch a movie production unit and a satellite radio station. By March they hope to venture into wireless technology, perhaps even starting a wireless company to compete with Virgin Mobile or Sprint Nextel's Boost. Says DeWolfe: "We want to be a lifestyle brand."

It's proof that a network -- and its advertising -- can take off if it gives kids something they badly want. Last spring, Facebook founder Mark Zuckerberg noticed that the college students who make up most of his 9.5 million members were starting groups with names like Apple Students, where they swapped information about how to use their Macs. So he asked Apple if it wanted to form an official group. Now -- for a fee neither company will disclose -- Apple sponsors the group, giving away iPod Shuffles in weekly contests, making product announcements, and providing links to its student discount program.

The idea worked so well that Facebook began helping anyone who wanted to start a group. Today there are more than a dozen, including several sponsored by advertisers such as Victoria's Secret and Electronic Arts. Zuckerberg soon realized that undergrads are more likely to respond to a peer group of Apple users than to the traditional banner ads, which he hopes to eventually phase out. Another of his innovations: ads targeted at students of a specific college. They're a way for a local restaurant or travel agency to advertise. Called Facebook Announcements, it's all automated, so anyone can go onto Facebook, pay $14 a day, and fill out an ad.

SPARKLE AND FIZZLE
Still, social networks' relations with companies remain uneasy. Last year, for example, Buzz-Oven was nearly thrown off track when a band called Flickerstick wanted to post a song called Teenage Dope Fiend on the network. Holt told Buzzers: "Well, you can't use that song. I'd be encouraging teenagers to try drugs." They saw his point, and several Buzzers persuaded the band to offer up a different song. But such potential conflicts are one way, Holt concedes, that Buzz-Oven's corporate sponsorships could come to a halt.

Like Holt, other network founders have dealt with such conflicts by turning to their users for advice. Xanga co-founder John Hiler has resisted intrusive forms of advertising like spyware or pop-ups, selling only the conventional banner ads. When advertisers recently demanded more space for larger ads, Hiler turned the question over to Xanga bloggers, posting links to three examples of new ads. More than 3,000 users commented pro and con, and Hiler went with the model users liked best. By involving them, Hiler kept the personal connection that many say they feel with network founders -- even though Xanga's membership has expanded to 21 million.

So far, corporate advertisers have had little luck creating such relationships on their own. In May, P&G set up what it hoped would become a social network around Sparkle Body Spray, aimed at tweens. The site features chatty messages from fake characters named for scents like Rose and Vanilla ("Friends call me Van"). Virtually no one joined, and no entries have comments from real users. "There wasn't a lot of interesting content to engage people," says Anastasia Goodstein, who documents the intersection between companies and the MySpace Generation at Ypulse.com. P&G concedes that the site is an experiment, and the company has found more success with a body-spray network embedded in MySpace.com.

The most basic threat to networks may be the whims of their users, who after all are mostly still kids. Take Friendster, the first networking Web site to gain national attention. It erupted in 2003, going from a few thousand users to nearly 20 million. But the company couldn't keep up, causing frustration among users when the site grew sluggish and prone to crash. It also started with no music, no message boards or classifieds, no blogging. Many jumped ship when MySpace came along, offering the ability to post song tracks and more elaborate profiles. Friendster has been hustling to get back into the game, adding in new options. But only 942,000 people clicked on the site in October, vs. 20.6 million who clicked on MySpace in the same time.

That's the elusive nature of trends and fads, and it poses a challenge for networks large and small. MySpace became a threat to tiny Buzz-Oven last year when Buzzers found they could do more cool things there, from blogs to more music and better profile options. Buzzer message board traffic slowed to a crawl. To stop the hemorrhaging, Holt joined MySpace himself and set up a profile for Buzz-Oven. His network now operates both independently and as a subsite on MySpace, but it still works. Most of Holt's Dallas crowd came back, and Buzz-Oven is up to 3,604 MySpace members now, slightly more than when it was a stand-alone network.

Even if the new approach works, Holt faces a succession issue that's likely to hit other networks at some point. At 35, he's well past the age of his users. Even the friends who helped him launch Buzz-Oven.com are in their late 20s -- ancient to members of his target demographic. So either he raises the age of the group -- or replaces himself with someone younger. He's trying the latter, betting on Mike Ziemer, the 20-year-old recent member, even giving him a small amount of cash.

Ziemer, it turns out, is an influencer. That means record labels and clothing brands pay him to talk up their products, for which he pulls down several hundred dollars a month. Ziemer has spiky brown hair and a round, expressive face. In his MySpace profile he lists his interests in this order: Girls. Music. Friends. Movies. He has 4,973 "friends" on MySpace. At all times, he carries a T-Mobile Sidekick, which he uses to text message, e-mail, and send photos to his friends. Sometimes he also talks on it, but not often. "I hate the phone," he says.

Think of Ziemer as Aden Holt 2.0. Like Amanda Adams, he's also a student at UT-Denton. When he moved to the area from Southern California last year, he started Third String PR, a miniature version of Buzz-Oven that brings bands to the 'burbs. He uses MySpace.com to promote bands and chats online with potential concertgoers. Ziemer can pack a church basement with tweens for a concert, even though they aren't old enough to drive. On the one hand, Ziemer idolizes Holt, who has a larger version of Ziemer's company and a ton of connections in the music industry. On the other hand, Ziemer thinks Holt is old. "Have you ever tried to talk with him over IM?" he says. "He's just not plugged in enough."

Exactly why Holt wants Ziemer on Buzz-Oven. He knows the younger entrepreneur can tap a new wave of kids -- and keep the site's corporate sponsor on board. But he worries that Ziemer doesn't have the people skills. What's more, should Ziemer lose patience with Buzz-Oven, he could blacklist Holt by telling his 9,217 virtual friends that Buzz-Oven is no longer cool. In the online world, one powerfully networked person can have a devastatingly large impact on a small society like Buzz-Oven.

For now, the gamble is paying off. Attendance is up at Buzz-Oven events, and if the Austin launch goes smoothly, Holt will be one step closer to his dream of going national. But given the fluid world of networks, he's taking nothing for granted.


By Jessi Hempel, with Paula Lehman in New York
Copyright 2000-2004, by The McGraw-Hill Companies Inc. All rights reserved.
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"300" Movie Set To Make Over $60 Million - Largest March Opening

According to Nikki Finke , the CGI-based epic "300" is set to earn a record $60 million, the largest ever take for a movie opening in March. I can say that the movie is a hit with teenage boys, who flock to see this in large groups, as I observed at the Sony Metrion in San Francisco. Or rather, I heard some screeming "300 tickets!" as I got off the BART train.

I can't remember a movie that's really connected with this set since Spiderman. But this is more primal and that's due to the story and approach. It's a violent male-oriented movie, period.

Here's a video:

Free Agency 1987-2007

Free Agency1987- 2007: Is it a Boom or Bust for Teams or Players?

This is the first Year where there are more teams with extra room under the cap because of the extended labor agreement. This years-cap number is just over 109 Million dollars, and several teams are doing more then just window-shopping. They are going after viable players who will fill needs. This will result in more changes to teams big boards for the draft then ever before. Teams are also moving quickly to replace players they loose to other teams (like the Ravens deal with the Bills for Willis McGahee one day after Jamal Lewis left to play in Cleveland). Yes, that was a trade and not a free agent signing, but make no mistake, it happened because of the cap and free agency. Even teams who have traditionally stayed pretty quiet in the off-season only picking up a player here and there have been busy, like the NY Jets dealing with the Bears for RB Thomas Jones.

Other teams are content to grab marginal players, someone who has never been a starter, but who could be a starter if he had a chance, to what some might consider overblown contracts. An example of this is the Vikings signing of Vishante Shancoe, who was mostly a second TE for the Giants behind Jeremy Shockey. Sure he started some games when Shockey was out with injuries over the past two seasons, but the talent level dropped off when he played. Still he was earning back up money, and now he's getting a five year 12 million dollar deal. Will we see more of this between now and the summer? Sure we will.

Some teams are looking to cherry pick players who got released in what is called "the era of financial restraint", are getting good bargains in the short team. So what happened to that era? When the owners and the players rotten excuse for representation, known as the NFLPA, got the players to agree to plan "B" several years ago, they never told them how long it would take them to catch up to the salaries of baseball players. When the cap system started, the whole team could not make more then 38 million dollars. Remember, this was almost 20 years ago. Sure player's salaries had improved steadily from the mid seventies on. The owners wanted as much control over the inflation of salaries as possible. Heaven help the person who would even think that the players should get a larger share of the profits then the owners; he would be brought out to the shed and flogged! But the second player action of 1987(Strike) changed all that. The "fans" would not accept the replacement players as genuine, and the owners had to give in. So they agreed to let players move around, with limitations. Still not an ideal system, but the players generally got their money or went where they would at least get more then the last team paid. The owners got to keep control over the profit to some extent

So where are we now? You have players moving around to different teams, earning more money then ever before, but there is still no middle class of players or player salaries in the NFL. You either earn 500K a year or 3 million. There is no one making say, 850K a year for 5 years. Everyone's salaries rise each year, creating a "Floating payroll" that moves each team closer to the edge of a "cap penalty". The owner's answer to that? "The cap rises each year with the need to raise players salaries" one agent told me. "It's a win win situation for the players and the owners." Sure it is, if you are a "big market" team with cross endorsements and a stadium deal. So what if you are Green Bay? Jacksonville? What if you are bidding for a free agent against Dallas? So you see where I am going with this? The rich get richer, and the Poor either put up or get left out.

So then there is no real Parity in the NFL except on the computer that spits out the schedules each year because Green Bay can't compete financially for the same player as Dallas or Miami or San Francisco. But are more players really moving to other teams? Looking at the history of NFL free agency, no more then 11% of the total group of players in the NFL has ever changed teams in any one year. This is out of a total of roughly 25% of the NFL players that are eligible to move to another team. This year, 448 players (or 27.7%) were free agents as of March 2nd. While we won't know the total results until the summer for this year's free agent class, it doesn't seem like the total number of players will rise, only the money that they are awarded. In speaking with Great Blue North Draft report's Colin Lindsey for our Podcast this week, He echoed the same sentiment. "I don't see a greater number of players then usual taking advantage of free agency this year over years past" he said. "I do see them getting bigger deals because the cap has grown, and there is a class of players who are aging fast, and not worth the same dollar value that they would have been even two years ago. Players who have done well in free agency by negotiating a good contract with a new team will say that the system is good. Players who have changed teams with less success then expected will tell you that something stinks. One player who spoke to us on the condition of anonymity said "it just plain Sucks! I wanted to stay where I was, but my old team wanted me to take a cut to the minimum, I was willing to take a cut, but that much? And did i really wanted to move my wife and kid to another city?"

I leave you to draw your own conclusions about the success of free agency in the NFL. It seems to work better for some then for others.

LSU's JaMarcus Russell - A Video Look

At first I was all set to buy into the idea of JaMarcus Russell as the next Vince Young. But after seeing this video I'm off that bandwagon, and on this one: he's better than Vince Young. Why?

Because Russell worked in a drop-back passing system which called for him to read defenses, throw into tight coverage, and basically make more decisions than Vince Young had to make at Texas in the Spread Option. I'm not taking anything away from Young, it's just that Russell's got everything Young has -- size, speed, leadership -- plus the training in a pro-style passing offense.

Yep. He's head and shoulders over Brady Quinn. I don't think there's much of a comparison. Watch this video:

JaMarcus Russell or Brady Quinn?? who Really is The First QB in this Draft??

From Pro Football Weekly online.....

Russell’s red flags could make Quinn the first QB drafted in ’07

In the minds of many evaluators, including PFW resident draft analyst Nolan Nawrocki, there is a considerable gap between QBs JaMarcus Russell and Brady Quinn.

The way we hear it, it is Quinn, not Russell, who Nawrocki and a growing contingent of teams think will be the better pro. And perhaps to the surprise of many draft fans, more of the teams we consulted had finished their pre-Combine draft meetings thinking Quinn would be the better pro.

Multiple teams that have begun digging into Russell's background have been turned off by his lazy work habits and immaturity. When he took off his shirt at the Combine weigh-ins and exposed a very soft, fleshy body filled with baby fat, the concerns immediately heightened for one top-10 team that PFW spoke with, revealing what some consider to be the tip of the iceberg.

Much like Vince Young a year ago, whose poor Wonderlic test result was leaked and wound up setting in motion a lot of questions about how far he would fall, the significance of Russell's unshapely physique may be way overblown.

Our sources say Oakland’s Al Davis, who holds the top pick, is still chafed he decided not to take Matt Leinart a year ago and is dead-set on finding a signalcaller of the future to replace the recently released Aaron Brooks, whose option was not exercised after one year with the team.

Davis is widely assumed to favor the more strong-armed Russell, who better fits the vertical offense the Raiders have long run. However, had Davis made the call a year ago, our sources say he would have selected the more cerebral, NFL-ready Leinart, not the more strong-armed Jay Cutler, whom the Broncos traded up to select one pick later.

Said one astute, high-ranking evaluator, whose team has no need for a quarterback, of the draft's top two quarterbacks: “Physically, arm-strength-wise, there is no question who has the advantage. But if you want to talk about mental aptitude, ability to escape pressure and make good decisions, it's not even close. There is a big ‘miss’ factor on Russell. He had a lot of up-and-down games, and he makes a lot of bad decisions. He's sitting in the middle of the second round right now on our board. He'll never make it that far, but that’s where his value is. After Quinn, I would be sweating if I needed a quarterback from the rest of this crop.”

If Davis fails to land a veteran passer such as Houston’s David Carr, who has been thrown on the trading block after his struggles last year, or Byron Leftwich, who may be dealt despite Jack Del Rio’s statement that he is the Jaguars’ starter for 2007, don't be surprised if Quinn, not Russell, winds up becoming the first overall pick. Davis could be among those who are scared off by the red flags surrounding Russell and thus opt for Quinn. That could leave Russell, despite the concerns, falling only, like Young, to the No. 3 spot, where fellow Mobile, Ala., native and Browns GM Phil Savage would be waiting with open arms, the way we hear it.

Sources close to the Browns have even speculated that Savage, who helped advise Russell on his decision to enter the draft, has already informed Russell that he would not fall any further than the spot where the Browns were picking, and that he would be a lock top-four pick.

Broncos Sign Ramsey as Backup QB

Report: Broncos, Ramsey Reach Agreement-see my comment!
By Associated Press

DENVER -- The Denver Broncos agreed to a two-year contract with veteran backup quarterback Patrick Ramsey, according to a published report Thursday.

The Denver Post quoted Ramsey's agent as saying Ramsey, who replaces Jake Plummer as Jay Cutler's backup, agreed to a deal worth between $4 million to $5 million.

"Patrick thinks it's the right place for him," Sexton said.

Sexton did not return messages left by The Associated Press. Team officials declined comment.

The 28-year-old Ramsey, a first-round draft pick by Washington in 2002, was cut by the New York Jets earlier this week. Ramsey started 24 games for the Redskins, but threw only one pass for the Jets last season, his only year in New York.

Ramsey has 34 touchdown passes and 29 interceptions and a career passer rating of 74.9.


So remember last summer when the JETS signed Ramsey and Head coach Eric"the Mangenuis" Mangini insistet that there was an open competition at QB?? They were So eanmored with 2nd round draft pick Kellen Clemens and Ramsey that they let Brooks Bollinger go bye bye. So now Ramsey is gone as well. I'm just wondering why he thinks he's not capable of being a starter in this leauge anymore? Did something happen before he left Washington? or did it happen in NY last year?

GDC San Francisco - Day Four Of Five Days

I am writing from the lobby of the W Hotel waiting for my friend Randy and after my attendance at Day Four of this five-day Game Developers Conference, or GDC.

Now, I found out about the conference via Randy, who's in the business of placing ads in games. Well, he was in the business. His company AdSacpe Media was just purchased by Google for about $23 million. So now it seems Randy's not going to be retained by the firm. He came to the conference in search of a job.

Me?

I came not because Randy told me about it -- I could have stayed away -- but because a deep curiousity over what was done at these large meetings and a desire to find a real good student or students who would take the "interface" design of our Sports Business Simulation products The Oakland Baseball Simworld and The XFL Simworld and totally update and redesign it.

Or as Randy would say "Take it to The Next Level."

After some poking around, I'm certain I founds that person -- or rather school. Actually, I discovered three programs: The Savanah Art College, The University of California Business R&D Program, and The Academy Of Art College in San Francisco.

There may be more programs, and I'm sure there are -- for example, USC has a program -- but I've at least found three to start.

As for the conference itself, it's hoot. When I combine this experience with WonderCon, which I just attended over the weekend, I've now got a full dose of what's new and hot in entertainment pop-culture. There must be between 30,000 and 50,000 people here, mostly male by far, and with most of but not all of the women attendees models from different promotion agencies hired to staff the various booth events.

I've got a lot of video to upload and edit from this, so stay tuned.