Wednesday, August 22, 2007

Tribune's Carl Stewart Is Wrong - Raiders Line Was Never Bad To Start

Hi Carl,

I have to correct you on your column. The Raiders Offensive Line was never so bad to be so good. It was poorly coached,
and that was why I called for Tom Walsh to be fired on August 15th of 2006.

Take note. That was preseason.

Preaseason.

And here's what I wrote:

Fire Tom Walsh

I continued the drum beat each week, and through the season. The reasons were based on my knoweldge of technical football. In other words, I can see just one game and tell you how an offense in going to perform for the rest of the year, in general terms.

The Raiders of this year use a more contemporary run blocking scheme, one that is exactly like the Denver Broncos in execution and design. For example, Lamont Jordan's 30-year second quarter run was a classic indictment of my claim. The line stepped to the left to get the defense to move that way, then fire blocked in zone fashion.

The result is that the whole defensive front seven moves that way, even though the running back does not. Thus, the back can see the blocks develop, then move toward the cutback lane. The weakside linebacker moved into the backfield too far, and didn't stay home.

Thus: a big run.

The Broncos are the master's of this. But note that the line isn't making a whole via brut muscle, it's just coaxing the defense to move in a certain direction.

It's this, and other techniques, that the Raiders are employing this year and why their offense is better and why I believe they'll go 9-7.

In closing, I ask that all reporters improve their ability to understand the technical aspect of the game, so they can see -- in one game -- what an offense is doing and why.

Thanks,

--
Zennie Abraham, Jr.

YouTube Launches InVideo Ad Platform - Media

YouTube Launches InVideo Ad Platform

by Tameka Kee, Wednesday, Aug 22, 2007 6:00 AM ET

GOOGLE'S YOUTUBE UNVEILED A NEW ad model, offering advertisers like New Line Cinema and BMW the option to run rich media and video ads within both professional and user-generated content.
The YouTube InVideo Ads are semi-transparent overlays that appear in the bottom 20% of the video player. The rich media animations show up 15 seconds after the chosen content begins, with the overlay lasting up to 10 seconds. The overlays also have interactive functionality, allowing users to click through to an advertiser's linked URL--or to launch a new player within the original window that will run a video ad and bring the user back to the content at any time).

Advertisers have the option to target users by age, sex, geography, daypart, and video genre. YouTube is selling the InVideo Ads on an impression basis, with $20/cpm as the baseline, but YouTube also provides click-through data to ad partners. The overlay, once it appears, counts as an impression.

If users choose to engage further by watching the actual video ad, YouTube will provide advertisers with info in percentage quartiles on how much of the video is viewed. Based on tests, YouTube estimates that some 75% of the users who elect to watch the player-in-player ad will view the new video in its entirety.

With YouTube one of the most trafficked online video communities in the U.S., speculation has continued to grow as to how Google would monetize its $1.65 billion investment. According to Shashi Seth, YouTube's group product manager, the advertising team has been experimenting with a number of models, testing and gathering both marketer and user feedback.

"For the past three months, we've run millions of impressions to see how users react to the different models, and we've taken away the models that don't work," said Seth. "For example, we know that users don't want to be interrupted at the start of a video, which is why the overlay doesn't start until 15 seconds in."

Seth added that about 20 advertisers are currently running InVideo Ads, including New Line Cinema and BMW, and the model will be available to a wider base of brands in the weeks and months ahead. As to whether YouTube will become overwhelmed with InVideo Ads and overlays, Seth added: "I certainly cannot see that happening. Advertisers can reach a large number of impressions even if we are a little conservative in terms of how much content we monetize. And our users are not shy about telling us what they like and what they don't--so it behooves us to be careful."

Hillary Clinton - NeoCon: "The Surge Is Working" As 14 More Americans Die In Irag



More and more Senator Clinton's looking like a Neo-conservative. First she tries to slam Senator Barack Obama for taking a liberal stance on two foreign policy matters -- Bin Ladin and Third World Leaders -- that she herself took just earlier this year, and now, before a group of Vets, she says the Iraq surge is working!

And this as 14 more Americans pass on in Irag!

We're seeing a clear pattern emerge and it's not pretty. It's a Senator who will say anything to get a vote and so often that her real stance isn't clear. At present, Senator Clinton looks like the kind of Neo-conservative we already have in the White House.

Maybe she'll so anger Cindy Sheehan, she's run against her instead of Rep. Pelosi! Whatever the case, this latest news has caused a firestorm, and will negtively impact her California Primary plans.

Geez.

Tuesday, August 21, 2007

HillStars - The Detailed Playbook On Senator Clinton's California Campaign



In an effort to play catch-up with the Barack Obama For President Campaign in California, Senator Hillary Clinton's staffers have launched the "HillStar" effort. Let's take a look at this information in relevant detail.

First, the HillStar document, which you can see in full with a click here , or see the video below or here , opens with a welcome and then text on the importance of winning California stating that California's important because of its early start date and of course the size of the population. For Senator Clinton "our election will really start on January 7 and run until February 5, a 29-day-long election" as the page reads.



Senator Clinton then tickets a list of answers to the question "Why Hillary?" The answers mostly point to her experience as Senator of New York and as First Lady. But the problem here is no one can get any information on her time as First Lady; it's sealed.

Finally, the set of reasons ends with the statement "Hillary's fight for universal health coverage did not succeed while President Clinton was in office, but her commitment to health care for every American has never wavered."

That last one's a big "whoops" in my view. First, Senator Clinton's known for taking money from the health care lobbyists. Second, to offer a statement that she failed in trying to create a universal health care system as First Lady, then come under scrutiny for having health care lobbyists as donors, and finally to have volunteers saying "Well, she didn't pass universal health care, but she's committed to the idea of health care" or words to that effect, does not bring confidence to voters seeking change that she can indeed alter the U.S. Health Care system.



The 1000 x 20 x 100 system

The HillStar Campaign has an interesting bit of math called the "1000 x 20 x 100" system. This is where "an elite group of volunteers" will recruit 5 Hillary Corps members, and manage 20 HillaryCorp members over a 5 month period. They will talk to a minimum of 200 voters in their district. Out of that, they expect to gain 100 new supporters and 5 new members.

The HillStar Timeline



The HillStar Timeline works like this in basic (the details are in the photo and the links provided to the report here):

Day one is now, this week.

Within two weeks, hold house parties

Within one month, hold a Bring Your Own Phone party.

Continue training

And by November have 20 fully trained Hillary Corps volunteers.

With all of this, it still pales in comparison to the hundreds of online groups and members of BarackObama.com who are in California. What HillStars is has been in place for a long time, but only recently honed by an effort called "Camp Obama" which is already in motion nationwide. With little effort, the Obama forces could clobber Hillary Clinton in California.

Oh and that Field Poll of "Democratic Voters most likely to vote" that reports Clinton's "lead" -- don't bet on any poll that has a sample size of just 419 people and talks to a small set folks who voted in the 2004 election. There are several problems with this step, amoung them, YouTube didn't exist in 2004. So all of these polls of "most likely to vote" Democrats -- including the rigged USA Today /Gallup Poll of June 17th -- totally miss the new netroots. If a person just turned 18 that year, and didn't vote, they're now 22 years old, ready to vote, and consume the majority of their information online.

Senator Clinton, beware!

Iraq War Vet Rep. Patrick Murphy of PA Endorses Barack Obama - NYT



August 21, 2007, 9:53 am
Iraq Vet/Congressman Endorses Obama

By Jeff Zeleny

KANSAS CITY, Mo. – When Senator Hillary Rodham Clinton addressed the Veterans of Foreign Wars national convention here yesterday, she told the story of how she met a “bright, young captain” in the 82nd Airborne Division named Patrick Murphy in 2003 during her first trip to Baghdad.

Last year, Mr. Murphy was elected as a Congressman from Pennsylvania. This spring, he joined Senator Clinton in sponsoring legislation to create a 21st Century G.I. Bill of Rights.

Today, Mr. Murphy is announcing his support for Senator Barack Obama in the Democratic presidential race. The endorsement, which has been in the works for a while, comes one hour before Mr. Obama speaks to hundreds of war veterans gathered here.

The well-timed announcement will be used as a reminder – which Mr. Obama hopes will work – that one can be supportive of military veterans and still be opposed to the war.

Mr. Murphy, 33, is the only member of Congress who served in combat in Iraq. He has played a prominent role in this year’s Congressional debate over the war, delivering the closing argument over whether to set a timetable to withdraw troops from Iraq.

In an emotional speech in March, he implored lawmakers to consider the 19 paratroopers from his command who died during his time in Iraq in 2003.

“’To those on the other side of the aisle who are opposed, I want to ask you the same questions that my gunner asked me when I was leading a convoy up and down Ambush Alley one day,” Mr. Murphy said. “He said, ‘Sir, what are we doing over here? What’s our mission? When are these Iraqis going to come off the sidelines and fight for their own country?’”

GEICO Cavemen Strike With www.cavemanscrib.com



Hey. There's a party going on at 1231 Whatever Place, otherwise known as The Caveman's Crib, so we're headed over to check it out. Once inside the crib -- and the website -- one has a choice of TV or radio or computer.

What's this?

It's a cool if rather annoying vehicle for you to keep thinking about Cavemen and thus GEICO -- you know. So easy a Caveman could do it? Personally, the commercials were not only annoying, they seem to poke fun at the real-life calls by people of color for better treatment and representation on television, and thus my main issue with this ad campaign.

I think it's stupid and at a level even a Caveman could not reach.

Ok. That aside, the online media efforts a good example of what's possible. This is great branding. You do remember the Cavemen and really can get lost in the site. Nice. It also shows how online marketing can help build a brand and its exposure online.

More on this innovative use and wedding of online and offline marketing.

Huff Post's Rachel Sklar Points To ABC's Failed Debate Video Strategy and My Vloggercot



Rachel Sklar's the editor of one of my favorite destinations at the Huffington Post blog called "Eat The Press." On Monday, she took notice of my ABC Debate rant and agreed, even linking to the video I made on the matter. But what I particularly like was that she agreed with me that ABC's real missing weapon was Amanda Congdon!

I hope all of this hue-and-cry helps Amanda get better assignments. But as I write this it occurs to me ABC may be weird enough to think she put me up to this.

Sorry ABC; it's not the case. You've got a talent in Amanda! Employ her wisely!