Julia Allison and Gawker's Obsession With The Online Star

Julia Allison's exploits are regularly covered by the online publications Gawker and Valleywag, who complain that she wants attention, then give her the attention in the process. Why? She's a great example of self-promotion.

Julia Allison and Gawker's Obsession With The Online Star

Julia Allison's exploits are regularly covered by the online publications Gawker and Valleywag, who complain that she wants attention, then give her the attention in the process. Why? She's a great example of self-promotion.

I wrote about Allison a while back in this tongue-in-cheek take on her search for White Guys at tech parties. In the age of Obama I think she got the hint and started paying attention to men of color too, a good thing. But why is Gawker so taken with her?

Regardless of the reason, Allison is clearly an Internet star and a model of how to cheaply build buzz using online resources available to anyone. Heck, I'm taking notes from Julia.

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