Top 10 On Twitter in Oakland: Zennie62 over KTVU; DaveyD Drops out

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In the third installment of my series on the "Top 10 on Twitter" in different cities, I took a new look at Oakland today and found some dramatic changes. But first, from Dharmesh Shah's awesome Twitter Grader app, here's the list by name, score, and number of followers:


1. MistahFAB - 99.99 - 22,971
2. acedtect - 99.97 - 16,206
3. mollywood - 99.97 - 20,539
4. zennie62 - 99.95 - 5,878
5. mc_lars - 99.8 - 3,912
6. ktvu - 99.8 - 2,445
7. bulldogreporter - 99.8 - 1,736
8. mariedenee - 99.8 - 2,397
9. stocktwits - 99.8 - 85,623
10. pandora_radio - 99.8 - 26,844

The news? Well, compared to two day ago when I started this, I jumped from number 7 to number 4. How? Well, I really didn't set out to improve my Twitter Grade from 99.8 to 99.95. What happened was that in losing followers - which happens all the time - I gained a better score! I was up to about 6,000 followers, then at 6,001 I lost followers, a weird development that happened right after the installation of my first blog on this matter of Twitter rankings. Well, all I can say is "Thanks!" to those who dropped, it really helped my score.

MistahFab Rules; KTVU needs a Twitter lesson

But some things remain the same: Rapper @MistahFAB still rules Oakland, and has a healthy following (visit his site to hear his music at http://www.mistahfab.com), Tom Merritt and Molly Wood are in the mix at two and three, and while Oakland-based KTVU Channel Two is still in the rankings, I'm over them by two!

YEAH!!! Woot! Woot! Alright!

I cheer this because it's yet another example of how some - ok, most - big media organizations don't get new media. If KTVU knew what it was doing, it would be at the top of this list with a score of 100, but it doesn't so it's not. By contrast, CNN gets it. CNN now has over 2.2 million followers on Twitter. What CNN does is encourage people to follow them on Twitter. Of course that doesn't mean CNN's use of Twitter is flawless, as MC Siegler points out over at TechCrunch, having millions of followers means a lot of people will be upset with you when you install tweets that have broken links!

Moreover, to digress for a moment, broken links mean no traffic from Twitter, which then means less online ad revenue than CNN has a right to expect from CNN.com given having 2 million followers. Fix the links! I doubt this is KTVU's fear - they just plain don't give a care or don't know what they don't know. For example, KTVU's website lack's a link to their Twitter page as of this writing. So if you see one there, top of the fold, you know this blog post had something to do with a change they should make ASAP.

Of course, they could consult me. I certainly hope they're not so naive as to think I've given them all the answers to the problem here. We'll see.

DaveyD out of the top 10 in Oakland

I had to admit I almost fell out of my chair when I saw that Oakland's hip hop journalist and UC Berkley alum, DaveyD fell out of the top 10 here. DaveyD, what happened? Well, one thing that has occurred is he's not tweeting as much as he should, and he needs to discover the joy of retweeting so he can gain more followers. But that written, I expect to see him back in the ranks again, especially once he sees my blog post!

Oakland Twitterers need to improve

Look, it's a total shame Oakland's not on the top 10 Twitter cities list and that can only happen when the ranks of us are not as engaged or partnered with each other as we should be. Every one in Oakland on Twitter should follow each other first of all, then promote each other second. In fact, I'll lay out a plan in a future post.

Oh, and follow me on Twitter at @zennie62!

Walter Cronkite Died - An Icon Of American Culture

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On YouTube

A few minutes ago, a part of me passed away: the most trusted man in news Walter Cronkite died. It's now 5:21 PM PST as I write this, and it's as hard in its way as the passing of Michael Jackson was almost exactly two weeks before.

I'm not going into a long blog post about his stats, just what I remember. Walter Cronkite was American Culture of the time, and the way many have wanted it to be, I think: smart, smooth, certain, definite, classy, and professional. I watched him through my childhood and remember feeling robbed when he was forced to retire in the mid-80s.

Cronkite was CBS News, and the one place that this young African American could look to and not see or even think of prejudice. Yes, it was revealed that he was liberal later, but that never was an issue: I just assumed that he was too smart not to be. Yes, I wrote that.

 

Walter Cronkite 

(Indeed, after I wrote this, my Mother called to remind me that Cronkite was the mentor of the late Chicago anchor Michelle Clark, who worked at United Airline with my mother before moving to journalism. My Mother said "It was remarkable in those days for someone like Cronkite to reach out to a young black woman and help her as he did.)

Walter Cronkite was the person through which it seemed we vetted what information was important, and what was not. I came to associate the space program - America's "Can Do" period - with him. I think I watched every single launch and can remember the ones later that didn't have him at the CBS helm; they just were not as important to me.

No.

Walter Cronkite represents the best of America and our culture. Like Michael Jackson, he will never be replaced. A sad day. May he rest in peace and enjoy his trip to Heaven.

The Top 10 On Twitter In Oakland, LA, SF, and San Jose

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(NOTE: This is an update including data from San Jose, CA, by request.)

Who's on the "Top 10" list of Twitter users in Oakland, Los Angeles, San Francisco, and San Jose? There's no question but that Twitter, the microblogging service, has become a "must be on" new media system with an engaged and loyal core group of users, all microblogging about events, activities, news and opinion. The San Francisco-based firm has grown from small beginnings just three years ago to 19 million visitors (or 17 million if one goes by the digital research service ComScore.com) in April in what was a dramatic 83 percent jump over March, and in that month alone Twitter went from 9.8 million visitors to 17 million visitors, perhaps the fastest expansion of a new media service in the short history of the industry. It's clear that Twitter, as Eric Schonfeld with the tech industry website TechCrunch.com said, is working to become "the pulse of the planet."

As Twitter has grown so have the number of ways of measuring a twitter account holders effectiveness, or "Twitterers" as I call us. Perhaps the best Twitterer evaluation system is "Twitter Grader" made by self-described "serial entrepreneur" Dharmesh Shah. I am rather addicted to his application because it not only lets one know how effective they are on Twitter, but how they rank in their city, which is the most fun part of it all. In his blog at the site, Mr. Shah or "dshah" as he goes by explains how the final Twitter Grade is calculated:

1. Number of Followers: More followers leads to a higher Twitter Grade (all other things being equal). Yes, I agree that it’s easy to game this number, but we are looking at measuring reach and I did say all other things being equal.


2. Power of Followers: If you have people with a high Twitter Grade following you, it counts more than those with a low Twitter Grade following you. It’s a bit recursive, and we don’t get carried away with it, but it helps.


2. Updates: More updates generally leads to a higher grade — within reason. This does not mean you should be tweeting like a manic squirrel cranked up on caffeine and sugar. It won’t help either your Twitter Grade or your overall happiness in life.


3. Update Recency: Users that are more current (i.e. time elapsed since last tweet is low) generally get higher grades.


4. Follower/Following Ratio: The higher the ratio, the better. However, the weight of this particular factor decreases as the user accrues points for other factors (so, once a user gets to a high level of followers or a high level of engagement, the Follower/Following ratio counts less).


5. Engagement: The more a given user’s tweets are being retweeted, the more times the user is being referenced or cited, the higher the twitter grade. Further, the value of the engagement is higher based on who is being engaged. If a user with a very high Twitter Grade retweets, it counts more than if a spammy account with a very low grade retweets.

As you can guess, one's Twitter grade can be all over the place. As of this writing, mine is 99.8, which means out of out of 2,747,790 Twitters, there are just 4,953 who are better than me at this point in time. But a month ago my grade was 99.9 and last week it was 99.7. But since I'm hyper competitive, adding followers at a regular daily clip, I want to know where I stand in Oakland, California, where I live. With that, here are the top 10 users on Twitter who live in Oakland, followed by Los Angeles, then San Francisco, and listed by name, grade, and number of followers:

Oakland

1. mistahfab - 100 - 22,270
2. acedtect - 99.99 - 16,070
3. mollywood - 99.98 - 20,394
4. mrdaveyd - 99.9 - 3,094
5. bulldogreporter - 99.8 - 1,736
6. pandora_radio - 99.9 - 26,434
7. zennie62 - 99.8 - 5,988
8. ktvu - 99.8 - 2,445
9. mc_lars - 99.8 - 3,912
10. stocktwits - 99.8 - 85,623

Los Angeles

1. christinelu - 100 - 10,760
2. ijustine - 100 - 601,005
3. wilw - 100 - 958,546
4. laist - 100 - 7,398
5. mattsingley - 100 - 18,166
6. drew - 100 6,003
7. Mayhemstudios - 100 - 30,569
8. eonline - 100 - 1,040,375
9. lotay - 100 - 56,319
10. mitchelmusso - 100 - 211,947

San Francisco

1. missrogue - 100 - 28,127
2. briansolis - 100 - 27,621
3. ev - 100 - 1,095,917
4. parislemon - 100 - 10,084
5. Techmeme - 100 - 14,604
6. wired - 100 - 71,402
7. kynamdoan - 100 - 23,681
8. loic - 100 - 28,743
9. widgetbox - 100 - 14,093
10. gigaom - 99.99 - 5,674

San Jose

1. Jowyang - 100 - 48,277
2. techCrunch - 100 - 942,676
3. techchat - 100 - 21,494
4. mediaphyter - 100 - 12,019
5. djc8080 - 100 - 75,009
6. RoundTableSJ - 99.99 - 12,109
7. KingArthurSV - 99.99 - 8,946
8. shelisrael - 99.98 - 16,046
9. charlief - 99.97 - 15,026
10. alltop - 99.97 - 7,675


Oh, and just for grins, the top 10 Twitter cities are:

1 London H9 United Kingdom 63.53
2 Los Angeles CA United States 70.80
3 Chicago IL United States 67.08
4 New York NY United States 71.52
5 San Francisco CA United States 74.00
6 Toronto 08 Canada 67.12
7 Atlanta GA United States 70.60
8 Seattle WA United States 67.91
9 Boston MA United States 69.14
10 Austin TX United States 69.98

Nope, Oakland's not on the list, nor is San Jose. But on the matter of San Jose, you may have noticed that the vast majority of Twitterers are people like "alltop" (who is Guy Kawasaki), but then we have RoundTableSJ with over 12,000 followers, proving that companies, like restaurant chains, can successfully use Twitter and establish a base of followers.


Top Cities have celebrity Twitterers

You may wonder why Los Angeles and San Francisco have so many Twitterers with 100 grades. The answer's a simple one: the vast majority of them are celebrities and micro celebrities who have vastly more followers than people they follow. In San Francisco, the number-one-ranked "missrogue" is Tara Hunt's the queen of online community consultants, and just wrote a book called "The Whuffie Factor" about how to improve one's use of social networks. "EV" in San Francisco is Twitter CEO Evan Williams, who has over a million followers. In Los Angeles, "iJustine" (Justine Ezarik) has over 600,000 followers and that number's sure to grow because today she's a "trending topic" on Twitter due to her new live show on USTream.Tv and as I watch this, she's actively trying to push "Harry Potter" out of the way for the number one topic spot today.

IJustine

Twitter Influencers

What all of this says is if you want your message to get out a large audience you have to work with these Twitterers or become one of them. When one gets over 2,000 followers, and updates over 10 times a day, they can cause others to share their news and information in a process called "retweeting". Or think of how Ellen DeGeneres used her 1.9 million followers to gain signatures for an online petition to stop the proposal to reduce the time animals are held in shelters before being euthanized. Some question the value of Twitter, but those who do, universally also just aren't good at it.

Oakland needs to grow more celebrity Twitterers, and of the top 10 in Oakland only DaveyD and myself are consistent bloggers. Considering the number of bloggers in Oakland, that's a shame. Maybe I should move to San Francisco or Atlanta. And on that, one can make a strong argument that the top Twitter cities are also the best ones for the consumption of online content.

iJustine In San Francisco To Be On USTREAM.tv Live!

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Thursday, I happened to notice that famous vlogger IJustine was on because around 3 PM, she was one of the "trending topics" on Twitter; she was on USTREAM.tv, doing a live stream from their San Francisco office. When I clicked in, she was talking about new iPhone apps, and how they work, or more to the point, trying to figure out how a particular app worked.

While some laugh at iJustine, I take her work very, very seriously and so should many in media.   San Francisco Chronicle Executive Editor Phil Bronstein wrote a blog post a few weeks ago that took a shot at the emerging culture of media celebrity, all the while missing the fact that it's via achieving online stardome that traffic and revenue are generated.  It's the central new media model and iJustine - one of LA's top Twitterers as I blogged about today - is the perfect person to watch and learn from.



iJustine calls herself a "new media chick" and Apple fan girl who's Twitter profile announces that she is the Internet.   Her real name is Justine Ezarik and since her first foray into "lifecasting"  - which is a form of vlogging,  kind of a live diary - with USTREAM, has become an Internet star largely because she embraces the medium and has an honest, tech savvy-yet-curious acting approach (Ezarik sees iJustine as a character who's most popular group are teenage girls, according to Gawker's famous blogger Emily Gould.)  Having started with USTREAM, in 2007 she jumped over to the then-new competitor Justin.tv to become the new model of their lifecasting show process replacing the founder Justin Kan.  In 2008, she rejoined USTREAM.

Ezarik's follower and subscriber numbers are just plain amazing: over 600,000 Twitter followers, 121,000 YouTube subscribers (like me, she's a YouTube partner, which means she earns money from her video views), and her YouTube videos commonly draw between 50,000 and 100,000 views in one week.  She became famous after turning the camera on herself to show and complain about a 300-page iPhone bill from AT&T, which casued the company to alter its billing format.

Later, AT&T hired Ezarik in a new media initiative that failed to "go viral" as they expected.  It's wasn't her fault, but borne of the fact that the phone giant didn't allow her to make the videos and keep them within her site and subscription system, in fact the best performing videos were those placed on her blog and YouTube channel.

The key to her success is that she's fearless: willing to turn the camera on herself without care for what others think.  The result is she gains from the primal fact that we're all voyeurs wanting to look into the lives and habits of other people.  Ezarik gives the public want it wants.

What the public wanted today was iJustine on a live stream and that's what they got. Because of her use of her base of Twitter followers, she was able to drive her name to near the top of the "top trend" subjects, but failing to replace "Harry Potter" in the number one spot.

The lesson for media types is this: get a small camcorder and practice talking into it, downloading the video, editing it, and then posting it on YouTube, or Blip.tv.   Then do it again and again and consistently, developing a following over time, join various social networks, and establish a blog to promote what you do.  And most important is not to care what people are going to think; that's the one dynamic that stops many in this area of endevor. 

But not Justine Ezarik. 

The Top 10 On Twitter In Oakland, LA, and San Francisco

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YouTube , Metacafe, DailyMotion, Blip.tv, Sclipo and Viddler

Who's on the "Top 10" list of Twitter users in Oakland, Los Angeles, and San Francisco? There's no question but that Twitter, the microblogging service, has become a "must be on" new media system with an engaged and loyal core group of users, all microblogging about events, activities, news and opinion. The San Francisco-based firm has grown from small beginnings just three years ago to 19 million visitors (or 17 million if one goes by the digital research service ComScore.com) in April in what was a dramatic 83 percent jump over March, and in that month alone Twitter went from 9.8 million visitors to 17 million visitors, perhaps the fastest expansion of a new media service in the short history of the industry. It's clear that Twitter, as Eric Schonfeld with the tech industry website TechCrunch.com said, is working to become "the pulse of the planet."

As Twitter has grown so have the number of ways of measuring a twitter account holders effectiveness, or "Twitterers" as I call us. Perhaps the best Twitterer evaluation system is "Twitter Grader" made by self-described "serial entrepreneur" Dharmesh Shah. I am rather addicted to his application because it not only lets one know how effective they are on Twitter, but how they rank in their city, which is the most fun part of it all. In his blog at the site, Mr. Shah or "dshah" as he goes by explains how the final Twitter Grade is calculated:

1. Number of Followers: More followers leads to a higher Twitter Grade (all other things being equal). Yes, I agree that it’s easy to game this number, but we are looking at measuring reach and I did say all other things being equal.


2. Power of Followers: If you have people with a high Twitter Grade following you, it counts more than those with a low Twitter Grade following you. It’s a bit recursive, and we don’t get carried away with it, but it helps.


2. Updates: More updates generally leads to a higher grade — within reason. This does not mean you should be tweeting like a manic squirrel cranked up on caffeine and sugar. It won’t help either your Twitter Grade or your overall happiness in life.


3. Update Recency: Users that are more current (i.e. time elapsed since last tweet is low) generally get higher grades.


4. Follower/Following Ratio: The higher the ratio, the better. However, the weight of this particular factor decreases as the user accrues points for other factors (so, once a user gets to a high level of followers or a high level of engagement, the Follower/Following ratio counts less).


5. Engagement: The more a given user’s tweets are being retweeted, the more times the user is being referenced or cited, the higher the twitter grade. Further, the value of the engagement is higher based on who is being engaged. If a user with a very high Twitter Grade retweets, it counts more than if a spammy account with a very low grade retweets.

As you can guess, one's Twitter grade can be all over the place. As of this writing, mine is 99.8, which means out of out of 2,747,790 Twitters, there are just 4,953 who are better than me at this point in time. But a month ago my grade was 99.9 and last week it was 99.7. But since I'm hyper competitive, adding followers at a regular daily clip, I want to know where I stand in Oakland, California, where I live. With that, here are the top 10 users on Twitter who live in Oakland, followed by Los Angeles, then San Francisco, and listed by name, grade, and number of followers:

Oakland

1. mistahfab - 100 - 22,270
2. acedtect - 99.99 - 16,070
3. mollywood - 99.98 - 20,394
4. mrdaveyd - 99.9 - 3,094
5. bulldogreporter - 99.8 - 1,736
6. pandora_radio - 99.9 - 26,434
7. zennie62 - 99.8 - 5,988
8. ktvu - 99.8 - 2,445
9. mc_lars - 99.8 - 3,912
10. stocktwits - 99.8 - 85,623

Los Angeles

1. christinelu - 100 - 10,760
2. ijustine - 100 - 601,005
3. wilw - 100 - 958,546
4. laist - 100 - 7,398
5. mattsingley - 100 - 18,166
6. drew - 100 6,003
7. Mayhemstudios - 100 - 30,569
8. eonline - 100 - 1,040,375
9. lotay - 100 - 56,319
10. mitchelmusso - 100 - 211,947

San Francisco

1. missrogue - 100 - 28,127
2. briansolis - 100 - 27,621
3. ev - 100 - 1,095,917
4. parislemon - 100 - 10,084
5. Techmeme - 100 - 14,604
6. wired - 100 - 71,402
7. kynamdoan - 100 - 23,681
8. loic - 100 - 28,743
9. widgetbox - 100 - 14,093
10. gigaom - 99.99 - 5,674

Oh, and just for grins, the top 10 Twitter cities are:

1 London H9 United Kingdom 63.53
2 Los Angeles CA United States 70.80
3 Chicago IL United States 67.08
4 New York NY United States 71.52
5 San Francisco CA United States 74.00
6 Toronto 08 Canada 67.12
7 Atlanta GA United States 70.60
8 Seattle WA United States 67.91
9 Boston MA United States 69.14
10 Austin TX United States 69.98

Nope, Oakland's not on the list.


Top Cities have celebrity Twitterers

You may wonder why Los Angeles and San Francisco have so many Twitterers with 100 grades. The answer's a simple one: the vast majority of them are celebrities and micro celebrities who have vastly more followers than people they follow. In San Francisco, the number-one-ranked "missrogue" is Tara Hunt's the queen of online community consultants, and just wrote a book called "The Whuffie Factor" about how to improve one's use of social networks. "EV" in San Francisco is Twitter CEO Evan Williams, who has over a million followers. In Los Angeles, "iJustine" (Justine Ezarik) has over 600,000 followers and that number's sure to grow because today she's a "trending topic" on Twitter due to her new live show on USTream.Tv and as I watch this, she's actively trying to push "Harry Potter" out of the way for the number one topic spot today.

IJustine

Twitter Influncers

What all of this says is if you want your message to get out a large audience you have to work with these Twitterers or become one of them. When one gets over 2,000 followers, and updates over 10 times a day, they can cause others to share their news and information in a process called "retweeting". Or think of how Ellen DeGeneres used her 1.9 million followers to gain signatures for an online petition to stop the proposal to reduce the time animals are held in shelters before being euthanized. Some question the value of Twitter, but those who do, universally also just aren't good at it.

Oakland needs to grow more celebrity Twitterers, and of the top 10 in Oakland only DaveyD and myself are consistent bloggers. Considering the number of bloggers in Oakland, that's a shame. Maybe I should move to San Francisco or Atlanta. And on that, one can make a strong argument that the top Twitter cities are also the best ones for the consumption of online content.

Oakland Army Base - Phil Tagami v. Michael Johnson

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The giant 100-acre Oakland Army Base is the focus of a development competition between two groups led by people well-known to many Oaklanders: "AMB/CCG" (for AMB Property Corporation and the "CCG" is California Commercial Group) is directed by Phil Tagami, of California Commercial Investments, and who redeveloped two Oakland landmarks the Fox Oakland Theater and the Oakland Rotunda, and Federated Oakland Associates, who's boss is Michael Johnson, the developer of several multi-unit housing projects in the San Francisco Bay Area, and the builder of the San Francisco version of Yoshi's Jazz Club.

 

The Oakland Army Base 

The developers are engaged in a competition with the Oakland City Council as the final "decider". The winner gains the right to enter into an "Exclusive Negotiating Agreement" with the Oakland Redevelopment Agency, which will lead to the production of a kind of contract called the "Disposition and Development Agreement" or "DDA" that is the guiding agreement stating what developer and redevelopment agency will do. The objective is the creation of what will be a "new town in town" given the size of the land area.

Today (Wednesday) the Oakland Tribune reported that the City Council's Community and Economic Development Committee could not get the majority votes necessary to move to the full Oakland City Council with a recommendation on July 21st. The vote was 2-1-1: with Vice Mayor Ignacio De La Fuente and Councilmember Patricia Kernighan voting for AMB/CCG and Councilmember Jane Brunner and Councilmember Larry Reid voting abstaining and voting for Federated Oakland Associates respectively. Brunner said she needed more information and wanted it before the matter was brought before the City Council.

Just looking at the two proposals, I can tell you what's missing from both without having talked to anyone about them. A bit of background: it was my job to review such proposals for Elihu Harris when he was Oakland's Mayor. I worked for him in the capacity of "economic adviser" from 1995 to 1999, then from 1999 to 2001 headed on the Oakland Super Bowl effort.

My job for Mayor Harris was to represent him on the same Community and Economic Development Committee the Tribune referred to today. My specialization was in reading development spreadsheets because of my background in urban planning and experience with the Oakland Redevelopment Agency; I could comb through one and explain what the strengths and weaknesses of a proposal to council were. I could also determine what information was missing from a fiscal presentation or proposal.

AMB/CCG: Long on capacity, short on complete cash balance numbers


The AMB/CCG proposal touts the financial power and real estate development and acquisition experience of AMB Property Corporation. But the problem with the proposal is actually something Phil Tagami (who's my friend) and I used to talk about frequently: it has a lot of "pretty pictures" and little numerical substance, even in the proforma. What it lacks is a full 10-year presentation of the full cash balance - even if the results are in the "red" - which is a possible and expected fiscal picture of what is to be an enormous mixed-use development project.

In the main proposal there are a number of sheets that read "To Be Determined" in large letters, which sends up a red flag for anyone on the City Council, and certainly would for me. What the City Council wants to see is some assurance that a proposed development will throw off enough cash to pay for itself over time and if that's not the case, how much the Oakland Redevelopment Agency will have to contribute should it fall into the red (which means it has generates more in expenses than revenues).

That kind of fiscal presentation is what's missing from the AMB/CCG proposal. The proforma is there with the 10-year revenue estimates, but absent the overall cash balance (revenues minus expenses) forecast sheet. By contrast, its in the Federal Oakland Associates proposal itself (and they provide the proforma), and they're bold enough to show a positive net operating income over time.

While the Federal Oakland Associates proposal is long on the kind of concise fiscal representation the Council wants to see as well as the kind of minority representation the Council (at least part of it) wants to see, its short on the development power presented by the the AMB/CCG team. Not that Federal Oakland is weak - not at all - but Phil's adding of AMB Property Corporation to his team was a huge coup that he worked a long time to secure. But that written, financial power is no excuse for presenting an incomplete proposal. Yes, that's a harsh statement, but I go back to the large red letters in the AMB/CCG proposal itself that read "To Be Determined."

Both proposals lack an economic impact analysis report

Something else missing from both proposals is an economic impact analysis report. In other words, what's the employment estimate per year, revenue from all taxes and fees, total population, and municipal costs to service the population will be. That's not a hard task to complete; when I was fresh out of Berkeley's planning grad school I created something called "The Area Redevelopment Economic Model", a spreadsheet program such that one could have both a fiscal and an economic impact report of any redevelopment project in the State of California. I used it to evaluate the then-Coliseum Redevelopment Survey Area. (Now, it's a full redevelopment area.)

The Oakland Redevelopment Agency should have insisted on this being part of the proposals from both teams. It would give the Oakland community a complete idea of what to expect from something that will completely alter the landscape of the city. Yes, some environmental impact reports have such a section, but this is too big an undertaking to wait for that. Moreover the council needs to be able to compare economic impacts of the proposals - it can't do that right now.


The City Council should combine AMB/CCG and Federal Oakland Associates

The Oakland Redevelopment Agency / Oakland City Council is not bound by the competing teams as they're presented; working as the Oakland Redevelopment Agency, the council can combine the groups into one. Let's be real honest here: this is a competition between a largely white group and a mostly black and "of color" one in an Oakland with a history of supporting minority business efforts. That to some extent is what's holding up the Council's vote; it's not said publicly, but for anyone who knows Oakland's political development landscape, that's the issue to a degree. The best way to end that racial division is to fuse the groups into one.

The new group would have to mate its development plans: take out those land uses which will not "pencil" (make money over time) and keep those plans that will. Personally, given America's push toward increasing its manufacturing base, the AMB/CCG plans look better, but the proforma numbers in the proposal support what is basically an educated guess at this point and need to be placed into a full cash balance spreasheet. I'm not at all comfortable with the lack of a real cash balance presentation in the AMB/CCG main proposal; if the project's going to be in the red or the black, show it.

Of course, they will show it in the black (making money).

Having a theater complex in a proposal - as Federal Oakland Associates does - is a terrible bet given the placement of movie content online and the negative impact that technological development is having on the theater industry overall (But at least they have the cash flow estimates installed in the proposal!) I can't see how anyone could justify the assertion that such a development would pay for itself over time. Talk about a rosy scenario!

If you want to compare the proposals yourself, you can download them here: Oakland Army Base Information Page

Chevron Richmond issue: Dennis Roos is the real "little guy"

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On July 1st, Contra Costa Superior Court Judge Barbara Zuniga issued a decision that altered Richmond, California's economic course for the future. She ordered the oil giant to rewrite its environmental impact report (EIR) because of environmentalists' contention that the EIR was flawed and that a newly refurbished Richmond refinery would not produce lower carbon emissions than the current facility.

Her decision was hailed as a victory for "the little guy" by my friend San Francisco Chronicle Columnist Chip Johnson. But his column made me ask "Who's really the little guy, here?" So in a search for the answer to my query, I did some digging and found a person who represents the real "little guy": Dennis Roos. But before we meet Roos, a brief recap is in order.

Two Sides To A View

A year ago the Richmond City Council narrowly approved a development agreement allowing Chevron to refurbish the existing refinery. The contention with the approval, according to community activists, is that Chevron's working to use a "dirtier" yet cheaper to produce grade of crude oil. Chevron's claim was that the new process would result in cleaner air.

The approval set off a lawsuit filed against Chevron under the grounds that the refinery EIR did not meet California Environmental Quality Act (CEQA) quidelines. The Judge agreed and handed down the ruling which called for construction of the new facility to stop until the problem with the EIR was solved.

I think what's forgotten by many is the current state of the refinery. It's old and dirty, right now, and needs to be upgraded which will not happen because of this tribal culture we live in. What the real problem is, frankly, is that every time there's a development project there's someone who crafts a reason to stop it mainly because they're jealous that someone has done something big. Think about it. My point is not to poo-poo environmental concerns, not at all, but to get at something I've noticed and now have to ask bluntly: why are all the activists poor and struggling and always working against an organization or person they view as wealthy? It's a common theme. Some of these activists don't want to work with organizations to improve anything; they'd rather just stop them cold. Period. But why can't they pay the rent, these guys?

Chevron's not the best neighbor in all of this either. As one who's worked in government, I can say the best companies work years to gain the community's trust and to make sure that the needs of the people are met when they don't need anything. From people I've talked to for background information, this was the Chevron of Richmond's past.

Chevron would contend they're working with the community now, and their Richmond plant website gives a good presentation of what they're doing and have done in that community. From the website one can gather the idea that Chevron has been a major and positive part of Richmond's culture, or has tried to be. Somehow this news isn't reaching the community activists, but perhaps they're not listening or reading it to begin with. Maybe Chevron should try Twitter?

What happened? Why is it, particularly in California, we have "sides" to an issue that consist of people who don't talk to each other? Moreover, it consists of people who just don't like to think at all; they'd rather toss insults or lawsuits than have an intelligent conversation that leads to a workable agreement. It's all so tribal this new culture - one side puts out its view, the other has a view and we in the middle have to figure it out - it's done nothing to improve our economy or quality of life, and it cost Dennis Roos his job. I'm frankly sick and tired of this dumbed-down culture we've allowed to form. Whatever caused it, it's time for a push-back.

The Activist Mayor of Richmond

Richmond Mayor Gayle McLaughlin says the victory is a win for Richmond. But which Richmond? The people who need the jobs don't think it's a win at all and neither does the city's finance director Jim Goins, who said the ruling will "have an impact." (Hey, I guess Richmond's doing fine in this recession, huh? Someone needs to tell Mayor McLaughlin her city's unemployment rate is 10 percent and that the number of Richmond jobs has decreased 65 percent since 2007. Richmond's in trouble.

This is what I'm vexed about: the desire to "get a win" seems to have overruled any idea of "getting to yes" where both parties can agree and improve a community. Shame on Mayor McLaughlin for acting less like a leader and more like an activist. Mayor McLaughlin should talk to one of her own people about this so-called "victory": Richmond's Dennis Roos.

Dennis Roos is the little guy

Roos is a union electrician (with the International Brotherhood of Electrical Workers local 302 in Martinez, California) who grew up in Richmond and started working for Chevron there when he was in his 20s as a researcher of sorts. Then Roos took a series of jobs, building a reputation as an electrician who specializes in new facilities and remodeling (or what he calls an "inside wireman"), like the one Chevron had planned to build before Judge Zuniga handed down a questionable call. I talked to Roos about what happened and how it's effected him.

Roos explained that he'd already been released by Chevron and didn't know what he was going to do for income considering his normal obligations and the fact that he has two daughters: one in college and the other just graduated from high school. At any rate Roos said he was laid off, he thought prematurely, and without other job prospects forced to go on unemployment. "It's pretty detrimental to the economy (of Richmond and myself) and I'm reduced to what I call necessity spending." Roos recently bought a new home and as a result of that and the court action against Chevron, he's not in the best financial shape at all. (He's looking for work, so please contact me if you have any opening and I will relay that information to him.)

A terrible decision 

Judge Barbara Zuniga could have resolved this issue in a way that helped all parties. Rather than order a stoppage of work to solve the environmental impact report problems, Judge Zuniga should have ordered the formation of a group of community activists and environmentalists to work with Chevron and then install the project change orders necessary to make sure the refinery's production process was "cleaner" in its emissions release than before. This would have saved the 1,000 jobs that have been removed - and perhaps even the 3,000 total refinery jobs that are now in question as Chevron considers moving production south to El Segundo - and made sure Richmond got the $61 million in community benefits from Chevron it negotiated for, which by the way lead to more jobs. Instead, Judge Zuniga made a terrible worst case call that harmed Richmond, Chevron, and workers like Dennis Roos.