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The Masters draws edgy Tiger Woods Ad by Nike Golf

Related searches: tiger woods, nike golf, phil bronstein, san francisco chronicle, the masters, wieden kennedy

Phil Bronstein, SF Chronicle Editor-at-Large wrote a funny blog post about the new Tiger Woods Ad by Nike Golf shown during The Masters Golf Tournament. The Tiger Woods Nike Golf Ad, which is already over 1 million views on YouTube as of this writing, features Tiger looking straight ahead, almost frozen, but eyes blinking. As he looks - and he appears tired, with bags under his eyes - a voice, that of his father Earl Woods says "Tiger. I am more prone to be inquisitive, to promote discussion. I want to find out what your thinking was. I want to find out what your feelings are. Did you learn anything?"

Here's the video:

Bronstein wonders who's voice was actually used in the ad. According to ABC News, the ad, created by the ad agency Wieden + Kennedy, uses the actual voice of Earl Woods. The people who came up with the idea of using Earl Woods' voice, then finding it, was a genius team team headed by Creative Director Hal Curtis at Wieden + Kennedy in Portland, according to an email sent from the firm's PR rep.   Hats off to them; they've created a classic.

And the classic ad's getting a lot of buzz and reaction. Phil Bronstein says of the Tiger Woods Ad "I guess it's kind of brilliant, if shameless, though I haven't run out yet and bought a new Nike product." Greg Couch, National Columnist with AOL angrily writes "Disgusting. Woods is using his dead father to bail him out of his image problem. Nike has dropped to a new low, too."

Personally, this blogger likes the commercial. A lot. It's the latest in a long line of Nike Commercials that tap into the American cultural conversation of the Zeitgeist and essentially asks a question we've all thought at one point or another during the Tiger Woods Sex Scandal: "What would Earl Woods Think?" Bravo for Nike presenting a believable answer.

Bronstein and I want to know what you think of the Tiger Woods Ad by Nike Golf. Take the poll below:

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