Friday, March 28, 2008

Hillary Clinton- Stay In The Race

As the conjecture and acrimony accelerates over the tumultuous and exceedingly contemptuous Democratic contest,many high ranking elites in the party are strongly suggesting for Hillary Clinton to abandon her Presidential aspirations.

While an ardent and enthusiastic Barack Obama supporter, I feel adamant about witnessing the primary season continue. In contrast to the perspective of Senators and Obama supporters Patrick Leahy, Chris Dodd and Bob Casey, the prolong contest has the distinct ability to serve for the betterment of the Democratic party and the eventual nominee.

Even though both formidable contenders are allocating their time castigating and bashing each other, they are still eerily close to John McCain in the majority of polls. Once a nominee is selected and he or she is able to concentrate on the issues facing the country and on what McCain is seeking to offer the American people (a third Bush term), Democrats will finally be united and able to see their poll numbers sky rocket profusely.

Still, it does not serve Mr. Obama well to have several of his most prominent backers yearning for the elimination of New York's junior Senator and contributing negatively to the overwhelming positive and constructive nature of the Obama campaign. There is a significant amount of time for the stalwarts in the party to unify behind Mr. Obama and embark on a quest to defeat John McCain in the general election.

Whether people agree or disagree with the actions of the Clinton's, one certain thing is for sure: Hillary and Bill are persistent and resourceful, thus eradicating their opportunity to forfeit the contest they once had surely wrapped up several months ago.

Newspaper Ad Revenue Drops 10 Percent In One Year

In perhaps the best sign of the impact of New Media on traditional media, "Editor and Publisher" reporter Jennifer Saba tells us that the newspaper industry has experienced the worst drop in ad revenue in a half-century. She wrote:

According to new data released by the Newspaper Association of America, total print advertising revenue in 2007 plunged 9.4% to $42 billion compared to 2006 -- the most severe percent decline since the association started measuring advertising expenditures in 1950.

Meanwhile, online ad revenue now represents 7.5 percent of total newspaper ad revenue, up almost 2 percent from 2006.

What we're seeing, in my view, is the transformation of media from primarily offline to eventually a balance of online and offline. But in this I don't think the nature of jobs in this industry will be the same. My prediction is that the best-paid writers will contribute to different online platforms and not just one, reflecting the fact that one site can't command readership online as consistently as it can offline.