Monday, July 16, 2007

Cloverfield Clues - Cloverfield and Slusho - So What?

Ok, I'm going to go on a small rant regarding these clue seekers who are so myopic in their focus they can't tell a product placement from a clue.

First, Slusho is a product. Yes, it appeared in Alias. Yes, it's logo is seen on someone's t-shirt in the Cloverfield trailer . But does this make it a clue? Hell no!

The definition of a Clue is "Something that serves to guide or direct in the solution of a problem or mystery."

So how does a website called Slusho lead is to the solution of the mystery of what this film's about? Answer? It doesn't.

It's a way of Slusho benefiting from this viral marketing campaign. Period. Indeed, they may have paid a fee for this or at the least provided cast and crew with tons of Slusho drinks on the set.

But that's it.

Christopher Bancroft Tries To Block Rupert Murdoch's Bid For WSJ (Wall Street Journal)

Wow. Well, apparently Murdoch's (pictured) is not liked by this Bancroft, who's not giving in, or perhaps he's just trying to drive up the share price?

From CNBC: A Dow Jones board member who is also part of the family that controls the company has launched a last-ditch effort to block a takeover by Rupert Murdoch's News Corp., the Wall Street Journal reported on Sunday.

Christopher Bancroft has recently approached hedge funds, private equity firms and General Electric, hoping to buy enough voting shares of Dow Jones to give him the power to thwart a sale, the paper reported on its Web site, citing people familiar with the matter.

YouTube and Ron Paul Top Technorati Searches Today

Man. I can understand YouTube, but Ron Paul's on Technorati every day. I think Barack Obama would be there too, if the website were Technorati registered.


Not taking anything away from Ron Paul.