Tuesday, August 21, 2007

HillStars - The Detailed Playbook On Senator Clinton's California Campaign

In an effort to play catch-up with the Barack Obama For President Campaign in California, Senator Hillary Clinton's staffers have launched the "HillStar" effort. Let's take a look at this information in relevant detail.

First, the HillStar document, which you can see in full with a click here , or see the video below or here , opens with a welcome and then text on the importance of winning California stating that California's important because of its early start date and of course the size of the population. For Senator Clinton "our election will really start on January 7 and run until February 5, a 29-day-long election" as the page reads.

Senator Clinton then tickets a list of answers to the question "Why Hillary?" The answers mostly point to her experience as Senator of New York and as First Lady. But the problem here is no one can get any information on her time as First Lady; it's sealed.

Finally, the set of reasons ends with the statement "Hillary's fight for universal health coverage did not succeed while President Clinton was in office, but her commitment to health care for every American has never wavered."

That last one's a big "whoops" in my view. First, Senator Clinton's known for taking money from the health care lobbyists. Second, to offer a statement that she failed in trying to create a universal health care system as First Lady, then come under scrutiny for having health care lobbyists as donors, and finally to have volunteers saying "Well, she didn't pass universal health care, but she's committed to the idea of health care" or words to that effect, does not bring confidence to voters seeking change that she can indeed alter the U.S. Health Care system.

The 1000 x 20 x 100 system

The HillStar Campaign has an interesting bit of math called the "1000 x 20 x 100" system. This is where "an elite group of volunteers" will recruit 5 Hillary Corps members, and manage 20 HillaryCorp members over a 5 month period. They will talk to a minimum of 200 voters in their district. Out of that, they expect to gain 100 new supporters and 5 new members.

The HillStar Timeline

The HillStar Timeline works like this in basic (the details are in the photo and the links provided to the report here):

Day one is now, this week.

Within two weeks, hold house parties

Within one month, hold a Bring Your Own Phone party.

Continue training

And by November have 20 fully trained Hillary Corps volunteers.

With all of this, it still pales in comparison to the hundreds of online groups and members of BarackObama.com who are in California. What HillStars is has been in place for a long time, but only recently honed by an effort called "Camp Obama" which is already in motion nationwide. With little effort, the Obama forces could clobber Hillary Clinton in California.

Oh and that Field Poll of "Democratic Voters most likely to vote" that reports Clinton's "lead" -- don't bet on any poll that has a sample size of just 419 people and talks to a small set folks who voted in the 2004 election. There are several problems with this step, amoung them, YouTube didn't exist in 2004. So all of these polls of "most likely to vote" Democrats -- including the rigged USA Today /Gallup Poll of June 17th -- totally miss the new netroots. If a person just turned 18 that year, and didn't vote, they're now 22 years old, ready to vote, and consume the majority of their information online.

Senator Clinton, beware!

Iraq War Vet Rep. Patrick Murphy of PA Endorses Barack Obama - NYT

August 21, 2007, 9:53 am
Iraq Vet/Congressman Endorses Obama

By Jeff Zeleny

KANSAS CITY, Mo. – When Senator Hillary Rodham Clinton addressed the Veterans of Foreign Wars national convention here yesterday, she told the story of how she met a “bright, young captain” in the 82nd Airborne Division named Patrick Murphy in 2003 during her first trip to Baghdad.

Last year, Mr. Murphy was elected as a Congressman from Pennsylvania. This spring, he joined Senator Clinton in sponsoring legislation to create a 21st Century G.I. Bill of Rights.

Today, Mr. Murphy is announcing his support for Senator Barack Obama in the Democratic presidential race. The endorsement, which has been in the works for a while, comes one hour before Mr. Obama speaks to hundreds of war veterans gathered here.

The well-timed announcement will be used as a reminder – which Mr. Obama hopes will work – that one can be supportive of military veterans and still be opposed to the war.

Mr. Murphy, 33, is the only member of Congress who served in combat in Iraq. He has played a prominent role in this year’s Congressional debate over the war, delivering the closing argument over whether to set a timetable to withdraw troops from Iraq.

In an emotional speech in March, he implored lawmakers to consider the 19 paratroopers from his command who died during his time in Iraq in 2003.

“’To those on the other side of the aisle who are opposed, I want to ask you the same questions that my gunner asked me when I was leading a convoy up and down Ambush Alley one day,” Mr. Murphy said. “He said, ‘Sir, what are we doing over here? What’s our mission? When are these Iraqis going to come off the sidelines and fight for their own country?’”

GEICO Cavemen Strike With www.cavemanscrib.com

Hey. There's a party going on at 1231 Whatever Place, otherwise known as The Caveman's Crib, so we're headed over to check it out. Once inside the crib -- and the website -- one has a choice of TV or radio or computer.

What's this?

It's a cool if rather annoying vehicle for you to keep thinking about Cavemen and thus GEICO -- you know. So easy a Caveman could do it? Personally, the commercials were not only annoying, they seem to poke fun at the real-life calls by people of color for better treatment and representation on television, and thus my main issue with this ad campaign.

I think it's stupid and at a level even a Caveman could not reach.

Ok. That aside, the online media efforts a good example of what's possible. This is great branding. You do remember the Cavemen and really can get lost in the site. Nice. It also shows how online marketing can help build a brand and its exposure online.

More on this innovative use and wedding of online and offline marketing.

Huff Post's Rachel Sklar Points To ABC's Failed Debate Video Strategy and My Vloggercot

Rachel Sklar's the editor of one of my favorite destinations at the Huffington Post blog called "Eat The Press." On Monday, she took notice of my ABC Debate rant and agreed, even linking to the video I made on the matter. But what I particularly like was that she agreed with me that ABC's real missing weapon was Amanda Congdon!

I hope all of this hue-and-cry helps Amanda get better assignments. But as I write this it occurs to me ABC may be weird enough to think she put me up to this.

Sorry ABC; it's not the case. You've got a talent in Amanda! Employ her wisely!