The top ranked video today is from -- drumroll -- Ford Models. It's called "Lauren's Sexy Bikinis!" and drew over 300,000 views. It's part of a new online initiative launched by the modeling agency and has videos on not just YouTube but 14 other video distribution services.
I applaud the 60-year-old fashion firm's forray into online marketing and see it as a revolutionary step -- and a logical one. Ford's in the image business; what better way to present their image and brand than digital media? Racy videos? Yes. But that's the nature of the apparel business -- presenting bodies that capture your attention wearing something you want to buy.
Ford "gets it."
