Friday, August 07, 2009

"Follow Friday" on Twitter - what is it?

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Today's Friday August 7th and for any regular Twitter user it it's "Follow Friday". But just what is Follow Friday and why is it so popular? I've got to admit I had no idea why the habit started. Whatever the case, it's a popular Internet happening, so let me explain what it is.

Follow Friday is the act of copying a Twitter account reference (@zennie62) and other Twitter accounts references (@handsongourmet), then in the "What are you doing" field paste those references and add this before them - Follow Friday - so the result looks like this:

Follow Friday @zennie62 @handsongourmet

And then click on "update". What will happen is others will see those references and click on them to follow if they want. But at times just making that kind of update will not do the trick, so many people add more account references, like so:

Follow Friday @zennie62 @handsongourmet @makeitpro @therealshaq @sfgate @ladygaga

The reason for adding so many accounts is that the more people you encourage to be followed, the more likely they are to place you in their Follow Friday update post and the more times you will be "seen" to be followed by their followers.

Got it?

It's like this: let's say there's a 50 percent chance that you will get new followers if you have just two Twitter reference accounts, ok? So, if we have six, we go from one possible new follower to three. But you don't stop there, you add more Twitter account holders as you go along in new updates for Friday. The ideal system is to help those account holders who are following you first. What you want is for everyone following you to gain the benefit of your follower base, and vice versa. The overall objective is more followers, and a greater base from which to issue your message.

It's also the best free way to gain followers in addition to tweeting everyday, and retweeting (copying someone's tweet, pasting it into your "What are you doing? field, adding "RT" before it, and then pressing "update. On the matter of free, I don't recommend buying into a service as many of them don't work as advertised.)

Now, who started all of this?

According to Mashable the first Follow Friday tweet was issued in mid January of 2009 by @micah (Micah Baldwin), then @myklroventine came up with the hashtag #followfriday (which you can use or just "Follow Friday" as I do). But the very next week, the trend went viral, with about two Follow Friday's per second at its highest rate of activity.

TopFollowFriday a great tool

Wondering what online tool to use to "watch" your Follow Friday activity? I learned about something called TopFollowFriday, which is where can see who's endorsing them and who you've endorsed.

So give Follow Friday a try today, which is...Friday!