The concern over climate change has led to a major restructuring of the iconic TransAmerica Pyramid. The building that was hated by one of my favorite Cal urban planning professors Allan Jacobs (famous for his brutal honesty), who fought against its design when he was Planning Director for The City of San Francisco, won The Leadership in Energy and Environmental Design (LEEDS) Gold Certification Award by the U.S. Green Building Council today.
The building no longer has TransAmerica Insurance as its headquarters tenant but is now managed and leased by Cushman & Wakefield and owned by TransAmerica Pyramid Properties, a member of the AEGON Companies.
The building was hailed by San Francisco Mayor Gavin Newsom who said "San Franciscans now have another reason to appreciate one of our city's most recognizable structures. I'm proud of the LEEDS Gold Certification achieved by the TransAmerica Pyramid."
The Pyramid and 505 Sansome Street and 555 Washington Street will all be built to LEEDS standards. 505 Sansome is already approved where's 555 Washington Street's is on the path to approval. The idea is to create a kind of "green island" within an urban block in San Francisco. This Google sat map offers a look at the area:
View Green Island San Francisco in a larger map
Stay tuned...
Friday, December 11, 2009
Brian Kelly Press Conference - Notre Dame gets passing expert
This happened much faster than I thought, but the now-former Cincinnati Bearcats Head Coach Brian Kelly was introduced today at a press conference as the University of Notre Dame's 29th head football coach. Kelly coached the Cincinnati Bearcats to an amazing run, going undefeated in 2009 and earning a Sugar Bowl game against Florida.
I think the Fighting Irish made the right choice; they found someone who's passing approach is light-years ahead of that of Charlie Weis.
Yep. I wrote that. Light years.
Coach Kelly's innovative use of formations and motion and creative short passing methods are worthy of intense study. Of particular note is his employment of formations with four wide receivers on one side of the ball. In those sets, Kelly will use short-man-in-motion to cause one receiver to "rub" another, then run what is called a "stick" pattern off that action.
Coach Kelly uses four-and-five wide receiver formations most of the time. He employs the quarterback draw from these sets. And Coach Kelly rolls out the quarterback to vary the passing launch point.
Coach Kelly also regularly uses a high-middle-low receiver pattern combination that's lethal. I'm not taking anything away from Weis, who had a great approach to the passing game, but Kelly's is just more varied. This video from this year's game against Fresno's a great example of how the Brian Kelly passing game works, and why Golden Domers should be excited:
Under Brian Kelly, Notre Dame will be able to move the ball against anyone. I'm just concerned that the defense will not have the talent needed to take the Fighting Irish to national championship level.
Stay tuned.
I think the Fighting Irish made the right choice; they found someone who's passing approach is light-years ahead of that of Charlie Weis.
Yep. I wrote that. Light years.
Coach Kelly's innovative use of formations and motion and creative short passing methods are worthy of intense study. Of particular note is his employment of formations with four wide receivers on one side of the ball. In those sets, Kelly will use short-man-in-motion to cause one receiver to "rub" another, then run what is called a "stick" pattern off that action.
Coach Kelly uses four-and-five wide receiver formations most of the time. He employs the quarterback draw from these sets. And Coach Kelly rolls out the quarterback to vary the passing launch point.
Coach Kelly also regularly uses a high-middle-low receiver pattern combination that's lethal. I'm not taking anything away from Weis, who had a great approach to the passing game, but Kelly's is just more varied. This video from this year's game against Fresno's a great example of how the Brian Kelly passing game works, and why Golden Domers should be excited:
Under Brian Kelly, Notre Dame will be able to move the ball against anyone. I'm just concerned that the defense will not have the talent needed to take the Fighting Irish to national championship level.
Stay tuned.
Happy Hanukkah! Celebrating Hanukkah in Oakland and the East Bay
Happy Hanukkah (or Chanukah, Hanukah, Hannuka and the Festival of Lights) ! I wasn't raised to believe that one had to be Jewish to recognize Hanukkah, so today's a special day. Latkes! Yum! (And for the record, my Mom makes awesome Latkes and she's African American. Unfortunately, I'm back in the Bay Area for business and she's in Georgia, otherwise she'd make them for me!)
For those who may be surprised to see this celebration on my blog and aren't familiar with Hanukkah, here's a nutshell primer.
This is the eighth day of the Festival of Light on the eve of what is called the commemoration of the miracle of the oil. Each day, one kindles the Hanukkah lights of a special candelabrum, the Menorah which has nine branches, and does this once each day for eight days (December 11th to December 19th), increasing the number of lights each evening. So for this time before sundown we kindle one light. (In the Jewish calendar the day begins at night, then starts the 1st day of Hanukkah.)
The ritual celebrates the victorious battle of the Jewish rebel army the Maccabees over the supposedly much superior Syrians in 165 B.C. and the rededication of the Holy Temple in Jerusalem. (By the way, there are many variations of this history, so chime in with any variation, if you please.)
One lights a menorah, exchanges gifts, and has food cooked in oil. Now the question is can one get a good Latke in Oakland?
Yes.
The place I visit is called Grand Bakery and its on 3264 Grand Ave just up the street from The Grand Lake Theater; the number is 510-465-1110. They ran out earlier today because of the Hanukkah rush. And sundown is nigh. So the best alternative is to make your own or visit Saul's Deli in Berkeley.
Making Latkes is easy, really. Here's a great receipe I found for Zucchini Parmesan Latkes at The Friday Flyer:
Zucchini Parmesan Latkes
Yields 24 pancakes
2 lbs. zucchini
1/2 lb. russet potatoes, peeled
1/2 Tbsp. lemon juice
1 C. chopped green onions (scallions)
1/2 C. grated Parmesan cheese
1 tsp. chopped garlic
1/2 C. chopped parsley
1 tsp. salt
1/2 Tbsp. pepper
2 tsp. sugar
1/3 C. flour
2 medium eggs
Vegetable oil for frying
Serve with sour cream
But if you have to go out in the East Bay, I annually recommend Saul's Deli, at 1475 Shattuck Avenue in Berkeley, CA. Saul's has a fantastic Hanukkah menu and a Latke tent and Beer Garden that's open until 7 PM. And the Jewish Community Center has a Family Shabbat and Candlelighting at 5pm. The JCC East Bay is at 1414 Walnut Street in Berkeley and at 4500 Redwood Road in Oakland ; the phone number is 510-848-0237 in Berkeley and 510-530-9222 in Oakland. The JCC East Bay has a full list of daily Hanukkah events.
So as we approach sundown and you think there's no place to go in the East Bay, don't dispair! There's lot's to do and places to visit! Happy Hanukkah.
For those who may be surprised to see this celebration on my blog and aren't familiar with Hanukkah, here's a nutshell primer.
This is the eighth day of the Festival of Light on the eve of what is called the commemoration of the miracle of the oil. Each day, one kindles the Hanukkah lights of a special candelabrum, the Menorah which has nine branches, and does this once each day for eight days (December 11th to December 19th), increasing the number of lights each evening. So for this time before sundown we kindle one light. (In the Jewish calendar the day begins at night, then starts the 1st day of Hanukkah.)
The ritual celebrates the victorious battle of the Jewish rebel army the Maccabees over the supposedly much superior Syrians in 165 B.C. and the rededication of the Holy Temple in Jerusalem. (By the way, there are many variations of this history, so chime in with any variation, if you please.)
One lights a menorah, exchanges gifts, and has food cooked in oil. Now the question is can one get a good Latke in Oakland?
Yes.
The place I visit is called Grand Bakery and its on 3264 Grand Ave just up the street from The Grand Lake Theater; the number is 510-465-1110. They ran out earlier today because of the Hanukkah rush. And sundown is nigh. So the best alternative is to make your own or visit Saul's Deli in Berkeley.
Making Latkes is easy, really. Here's a great receipe I found for Zucchini Parmesan Latkes at The Friday Flyer:
Zucchini Parmesan Latkes
Yields 24 pancakes
2 lbs. zucchini
1/2 lb. russet potatoes, peeled
1/2 Tbsp. lemon juice
1 C. chopped green onions (scallions)
1/2 C. grated Parmesan cheese
1 tsp. chopped garlic
1/2 C. chopped parsley
1 tsp. salt
1/2 Tbsp. pepper
2 tsp. sugar
1/3 C. flour
2 medium eggs
Vegetable oil for frying
Serve with sour cream
But if you have to go out in the East Bay, I annually recommend Saul's Deli, at 1475 Shattuck Avenue in Berkeley, CA. Saul's has a fantastic Hanukkah menu and a Latke tent and Beer Garden that's open until 7 PM. And the Jewish Community Center has a Family Shabbat and Candlelighting at 5pm. The JCC East Bay is at 1414 Walnut Street in Berkeley and at 4500 Redwood Road in Oakland ; the phone number is 510-848-0237 in Berkeley and 510-530-9222 in Oakland. The JCC East Bay has a full list of daily Hanukkah events.
So as we approach sundown and you think there's no place to go in the East Bay, don't dispair! There's lot's to do and places to visit! Happy Hanukkah.
Thursday, December 10, 2009
Liu Bolin thinks President Obama's setting World on fire
Chinese artist Liu Bolin thinks President Obama's setting the World on fire - making rapid change in many ways. And to express his view, Liu Bolin's created a sculture of Barack Obama that's on fire. In a sculpted image that renders Obama in the guise of The Human Torch, flame intermittently rises up over the head of Obama.
Liu Bolin made the sculpture to celebrate Obama's visit to China and is an admirer of the President. Liu Bolin said, “Obama is a very interesting and perspective leader. He is so hot now that I decided to impress this in “Burning Man Obama” work. Here's the work in this video:
I like the work, but others have issues with it.
Stay tuned.
Liu Bolin made the sculpture to celebrate Obama's visit to China and is an admirer of the President. Liu Bolin said, “Obama is a very interesting and perspective leader. He is so hot now that I decided to impress this in “Burning Man Obama” work. Here's the work in this video:
I like the work, but others have issues with it.
Stay tuned.
Obama Nobel Peace Prize Speech one of President's best (video)
Always able to deliver an address that's the measure of the moment, President Barack Obama did so again this morning with a speech that CNN's David Gergen said would "stand the test of time."
Obama's Nobel Peace Prize, I now contend, was given not for keeping America out of war, but for this unique person at this special moment in time. Obama is doing what I thought was impossible: turning the unjust act of war into a just action of necessity. Here's Obama's speech:
Obama's Nobel Peace Prize, I now contend, was given not for keeping America out of war, but for this unique person at this special moment in time. Obama is doing what I thought was impossible: turning the unjust act of war into a just action of necessity. Here's Obama's speech:
Holly Sampson Tiger Woods Video: porn star talks sex
New Tiger Woods video!
The latest in the ongoing Tiger Woods scandal has Porn Actress Holly Sampson talking about sex with Tiger Woods in a video created for the website online show Naughty America and originally aired May 26, 2009. But the video - which I have in my video-blog talk above - has Holly giving information that the media has not as of this writing touched on.
Holly Sampson
Holly Sampson mentions that she was at "Tiger's bachelor party", which means Tiger Woods was not married at the time. That's an important fact to remember because Tiger Woods has been painted as one who ran around with all of the alleged mistresses after he was married. But the real story is Holly Sampson was part of what I now call the "Entertainment Culture" Woods was already caught up in.
Holly Sampson gets around. In the video she mentions sleeping with celebrities like Kevin Costner and Stephen Dorff before she talks about Tiger. But when she does mention Woods, she talks at length about him.
I f—– Tiger Woods... Me and my girlfriends did a bachelor party for Tiger and it was amazing. A friend of mine Brent Bolthouse - he runs a lot of nightclubs. He used to be a friend of mine and he was good friends with one of Tiger Woods' assistants. So me and my girlfriends we did a bachelor party for Tiger and uh it was amazing. And so he picked me to go into the room...I have to say he was really good. He and Kevin...I've got juice...I think it’s pretty amazing. He’s (Woods) like the whitest black boy you’ve ever met. His teeth are perfect and he’s the perfect gentleman. He’s beautiful.”
Holly Sampson also said that Tiger Woods practiced safe sex as did she.
I've got to take an aside and crit on the "whitest black boy" comment. Holly Sampson talks as if she thinks every black guy's a rapper and has never been with an African American gentleman. That's what we call "institutionally racist" where she would say 'I'm not racist' then say racially divisive things like that. Calling Rush Limbaugh!
But I digress.
Now what's interesting aside from the matter of where they met being a bachelor party, is the role of Brent Bolthouse. I did some online checking and Brent Bolthouse has become of some note in the LA Entertainment Culture. He's been in the business for 19 years and he owns four nightclubs (two of which are visible on his MySpace page), hotels, is the producer of the MTV television show "The Hills", and is an event planner.
(Indeed, the New York Post reports that another alleged Tiger Woods mistress Jaimie Grubbs was at a recent party thrown by Bolthouse in LA.)
What we're getting is a bigger picture of Tiger Woods life in this culture of parties, athletes, celebrities, and women. It's a scene that I now contend he got addicted to before he married Elin Nordegren and never got out of his system.
But it's clear also that Tiger Woods Management needs to, again, get control of what's an out of control media circus. It's like a giant PR amusement park with the World's longest indoor roller coster: one never knows what's around the corner.
But Tiger Woods does.
Stay tuned.
Wednesday, December 09, 2009
Mc Donalds in Walmart in Georgia
Interesting that the two mass-market organizations have teamed up in this way.
It also explains why a lot of folks here are fat.
Sent via BlackBerry from T-Mobile
Tiger Woods scandal update - Rachel Uchitel talks to OK Magazine
In the latest Tiger Woods scandal update, the woman some now call "Mistress #1" Rachel Uchitel apparently grew tired of New Media crafting her image for her and decided, undoubtedly with prodding from her attorney Gloria Allred, to talk.
Rachel Uchitel
But rather than give a full blown press conference, Rachel played it in a passive-aggressive way and gave OK Magazine an exclusive interview. Before I turn to it, I must explain that had Rachel created a full press conference she would have been able to have multiple media outlets send out her message and the pattern of online search would have been turned to her. But she didn't do that.
Meanwhile, we have OK Magazine and TMZ.com flashing a photo of her rear end as she climbs over a railing to get into her apartment building.
In the OK Magazine interview, Rachel kind of spills her guts, so to speak. I write that because OK Magazine wants you to buy either the street version or the online version of the article, which I'm not going to do and I doubt you are either. What OK Magazine quotes Rachel as saying is...
And that's it. That's all online.
The rest was provided to Star Magazine which is reporting an alleged email sent from Woods to Uchitel. Now, here's where it gets real weird. How does Star Magazine know the email's really from Tiger Woods? That's where Woods needs to take Sports Agent Leigh Steinberg's advice and dig up every bit of information that he's sent out so he and his team alone can separate fact from fiction.
If you missed my interview with the legendary sports agent click here.
Rachel Uchitel
But rather than give a full blown press conference, Rachel played it in a passive-aggressive way and gave OK Magazine an exclusive interview. Before I turn to it, I must explain that had Rachel created a full press conference she would have been able to have multiple media outlets send out her message and the pattern of online search would have been turned to her. But she didn't do that.
Meanwhile, we have OK Magazine and TMZ.com flashing a photo of her rear end as she climbs over a railing to get into her apartment building.
In the OK Magazine interview, Rachel kind of spills her guts, so to speak. I write that because OK Magazine wants you to buy either the street version or the online version of the article, which I'm not going to do and I doubt you are either. What OK Magazine quotes Rachel as saying is...
In every story, you need a villain and a hero. I’ve been characterized as a villain. People have called me homewrecker, gold digger, tramp, whore. I make mistakes, but I’m not those things. I have very good qualities. When you’re judged by the nation, it’s really difficult. It’s horrible.
And that's it. That's all online.
The rest was provided to Star Magazine which is reporting an alleged email sent from Woods to Uchitel. Now, here's where it gets real weird. How does Star Magazine know the email's really from Tiger Woods? That's where Woods needs to take Sports Agent Leigh Steinberg's advice and dig up every bit of information that he's sent out so he and his team alone can separate fact from fiction.
If you missed my interview with the legendary sports agent click here.
Tyler Perry's mother passes - inspiration for Medea
On his website Tuesday, actor and producer Tyler Perry announced the passing of his mother Willie Maxine Perry who was 61 years old.
My sympathies are with Tyler Perry as the news reminds me - as if I needed it - why I'm here in Georgia as I write this and why I make this trip so very often. My Mom needs me here and its not just that I'm the only child but I love my Mom.
Mom's are the ones who know who we really are through and through and more often than not because of that tell us thing we don't want to hear but make us better people to others and especially to ourselves. If you're reading this, take time to let your Mom know how much you love her. If you read this and happen to have what we call "issues" with your Mom, work to overcome them because I guarantee you when she's gone you're going to wish you took the time to do that while she was here.
Willie Maxine Perry was the inspiration for Medea, the irrepressible character of so many movies that made Perry rich and famous. Tyler Perry talks about his mother, his young life, and the roll of God in this interview with CNN's Larry King:
Part Two:
Tyler Perry
My sympathies are with Tyler Perry as the news reminds me - as if I needed it - why I'm here in Georgia as I write this and why I make this trip so very often. My Mom needs me here and its not just that I'm the only child but I love my Mom.
Mom's are the ones who know who we really are through and through and more often than not because of that tell us thing we don't want to hear but make us better people to others and especially to ourselves. If you're reading this, take time to let your Mom know how much you love her. If you read this and happen to have what we call "issues" with your Mom, work to overcome them because I guarantee you when she's gone you're going to wish you took the time to do that while she was here.
Willie Maxine Perry was the inspiration for Medea, the irrepressible character of so many movies that made Perry rich and famous. Tyler Perry talks about his mother, his young life, and the roll of God in this interview with CNN's Larry King:
Part Two:
San Francisco 49ers proposed new San Francisco stadium
I had to chuckle at the happy accident of the timing of a two-day-old cryptic email I got with no subject, an unrecognized email address, and some very cool photos of the planned new San Francisco 49er stadium. Er, the one to replace Candlestick Park that's located in San Francisco. That one.
(For the record, that's not the first time that's happened. Someone called me out of the blue to annouce they were sending a package containing a study on the Oakland Army Base. The voicemail started "I can't give you my name...")
Not the Santa Clara pipe dream. Ok, that's my bias. Maybe that's why I got the email - someone's reading my stuff? At any rate, I planned to do something with the pretty pictures one day then the SFGate top link on the Santa Clara 49ers Stadium appeared today and that's when I started to laugh. Oh, the irony.
Here's one stadiun project taking what looks to me is a really deep fall in its path becoming shovel-ready, and the other in San Francisco that looks like its moving closer to the that status. Well, at least these photos indicate what a new San Francicso stadium at Hunter's Point will look like both day and night. Here's the night shot with fireworks:
And here's the day shot at a wider distance over the land:
I don't understand why the San Francisco 49ers are trying to fit a city planning square peg (the need for a stadium) in a round hole (the Great America land) when they have a proven site at Candlestick Park. I can't see how Great America's business will not be impacted by the operation of a stadium there. First, there's not enough parking for all the demand - stadium and park - that will exist. Second, stadium and park not designed to be "one" and doing so would require a whole new environmental impact report.
But it's good to continue the process, if only so that the National Football League can see that the Great America dream is just that, and convince the 49ers to work singularly on a new stadium at Candlestick Point.
Stay tuned.
(For the record, that's not the first time that's happened. Someone called me out of the blue to annouce they were sending a package containing a study on the Oakland Army Base. The voicemail started "I can't give you my name...")
Not the Santa Clara pipe dream. Ok, that's my bias. Maybe that's why I got the email - someone's reading my stuff? At any rate, I planned to do something with the pretty pictures one day then the SFGate top link on the Santa Clara 49ers Stadium appeared today and that's when I started to laugh. Oh, the irony.
Here's one stadiun project taking what looks to me is a really deep fall in its path becoming shovel-ready, and the other in San Francisco that looks like its moving closer to the that status. Well, at least these photos indicate what a new San Francicso stadium at Hunter's Point will look like both day and night. Here's the night shot with fireworks:
And here's the day shot at a wider distance over the land:
I don't understand why the San Francisco 49ers are trying to fit a city planning square peg (the need for a stadium) in a round hole (the Great America land) when they have a proven site at Candlestick Park. I can't see how Great America's business will not be impacted by the operation of a stadium there. First, there's not enough parking for all the demand - stadium and park - that will exist. Second, stadium and park not designed to be "one" and doing so would require a whole new environmental impact report.
But it's good to continue the process, if only so that the National Football League can see that the Great America dream is just that, and convince the 49ers to work singularly on a new stadium at Candlestick Point.
Stay tuned.
Up In The Air wins Washington Film Critics Assn Best Film Award
On Monday, the Washington, D.C. Area Film Critics Association (the WAFCA which consists of 48 Washington, D.C. area- based film critics from television, radio, print and the Internet) selected the George Clooney-acted, Jason Reitman-directed movie Up In The Air as "Best Film". Also, Clooney took home the "Best Actor" award, his second WAFCA win (he won in 2007 for Michael Clayton).
But those weren't the only awards for the romantic travel dramedy. Up In The Air's Reitman won for Best Adapted Screenplay, as well. In all, adding last week's "Best Film" win at the National Board of Review Awards, Up In The Air has embarked on what appears to be an unimpeded march to Best Picture at the 82nd Annual Academy Awards in March.
Carey Mulligan won Best Actress for An Education and the "Best Supporting Actor" nod went to Christoph Waltz for Inglourious Basterds.
While Up In The Air took the top award, critically-acclaimed Precious did not escape the view of WAFCA members: Mo'Nique won for Best Supporting Actress, and first-time actress Gabourey Sidibe won "Best Breakthrough Performance" for her role as Precious.
Rounding out the WAFCA awards, Quentin Tarantino won Best Original Screenplay for Inglourious Basterds, Disney and Emeryville-based Pixar's Up earned the "Best Animated Film" award, while the "Best Foreign Film" award went to Sin Nombre, and Best Documentary went to Food, Inc.
Disney / Pixar's "Best Animated Film" award for Up was their fourth WAFCA win to date.
George Clooney gets Best Actor at WAFCA
But those weren't the only awards for the romantic travel dramedy. Up In The Air's Reitman won for Best Adapted Screenplay, as well. In all, adding last week's "Best Film" win at the National Board of Review Awards, Up In The Air has embarked on what appears to be an unimpeded march to Best Picture at the 82nd Annual Academy Awards in March.
Carey Mulligan won Best Actress for An Education and the "Best Supporting Actor" nod went to Christoph Waltz for Inglourious Basterds.
While Up In The Air took the top award, critically-acclaimed Precious did not escape the view of WAFCA members: Mo'Nique won for Best Supporting Actress, and first-time actress Gabourey Sidibe won "Best Breakthrough Performance" for her role as Precious.
Rounding out the WAFCA awards, Quentin Tarantino won Best Original Screenplay for Inglourious Basterds, Disney and Emeryville-based Pixar's Up earned the "Best Animated Film" award, while the "Best Foreign Film" award went to Sin Nombre, and Best Documentary went to Food, Inc.
Disney / Pixar's "Best Animated Film" award for Up was their fourth WAFCA win to date.
Tuesday, December 08, 2009
Tiger Woods news: sports agent Leigh Steinberg on Woods
All of these web titles: "tiger woods wife hospital", "joslyn james tiger woods", "gatorade drops tiger", and the seemingly endless parade of names from Rachel Uchitel and Jaimie Grubbs, to his wife Elin Nordegren, and even the word "mistress" have combined to alter our image of Tiger Woods and he's got to get out in front of the process. That's the advice of legendary sports agent Leigh Steinberg.
Curious to know how a sports agent would deal with Tiger Woods' enormous problems, I turned to Steinberg. Leigh Steinberg is credited with creating the era and the industry of the Super Sports Agent. The Cal-Berkeley (undergrad and Boalt Hall School of Law) graduate has represented a stable of number one NFL Draft quarterbacks, from Atlanta Falcons' Quarterback Steve Bartkowsky in 1973 to Warren Moon, John Elway, Drew Bledsoe, Steve Young and others. Clients include Matt Leinart, Ben Roethlisberger, Howie Long, Mark Brunell, Ricky Williams, Lennox Lewis, Troy Aikman, Bruce Smith,Thurman Thomas, Kordell Stewart, and Warren Moon
Leigh's also had non-football clients like Olympic skater Katarina Witt, Eric Karros, Dusty Baker, Oscar de la Hoya, and John Starks to name some of them. Leigh played a cameo roll in and served as a consultant to the makers of the movie Jerry McQuire, staring Tom Cruise. Steinberg's known as a popular media figure and hosts one of the hotest Super Bowl party tickets in town. I should know as I've attended six of his celeb-filled events.
With his background, I knew Leigh would have a valuable perspective on Tiger Woods problems. First and foremost from an agents' view, will Woods' corporate sponsors dump him? Gatorade's decision to end the Tiger Woods drink wasn't a matter of a sponsor pulling away from Woods as the end of a specific product line. But if Nike were to jump ship that would be a different story. "Companies have millions and millions of dollars invested in an athlete like Tiger Woods," Leigh said, "so they're loath to just jump ship on such an investment."
"They are in the process of assessing what his 'Q rating' will be once all of this is done."
A "Q-rating" or "Q-score" is the number that's developed after a kind of survey process is done to determine a celebrity's level of popularity and visibility. Once that's done, Leign says companies will determine what their next move will be. In 2007 Tiger Woods was "a marketers dream" and called "golf's $6 billion man", but now that lofty position may be in jeopardy. Tiger Woods seemingly endless stream of news of alleged affairs is feeding the media beast.
"His timing is unfortunate," Steinberg observed. "All of this comes during the development of a massive industry designed and dedicated to chronicling the fall of the high and mighty." The "massive industry" Steinberg's referring to is New Media: the system of websites, blogs, social networks, television, radio, video, and cellphone cameras that work to advance the rapid transfer of information at never-before-seen rates.
"And he's hurt by the repetitive, relentless cycles of news and information, "Steinberg continued, "All of it effects how the public views him. It's like if you see the Rodney King beating over and over again. Your image of the LAPD (LA Police Department) is that they beat blacks. Ryan Leaf (Steinberg's famous melt-down story of a first-round NFL draft quarterback client) will always have the image of an angry person who yells at reporters because that (video of Leaf yelling at a reporter in the San Diego Chargers locker room in 1998) was replayed again and again."
Still is.
Steinberg says Tiger Woods needs to do what David Letterman has done: get out in front of and in control of the news cycle after revelations of his affair with aide Stefanie Birkitt came to light. The Jerry McGuire-star says Woods needs to first, assess his own behavior, second, own it or admit what he's done openly, and then make sure all of the known facts are gathered so Tiger Woods Management can rapidly answer any false claims in the future, and finally apologize and publicly explain that he's taken steps to control his behavior for the future.
The Tiger Woods Scandal is a big story because as Steinberg says, we're talking about someone who had a squeaky-clean image. "The problem is the shock value", Leigh offered, "the revelations come on a daily basis. Nike. AT&T, Buick, and all the corporate names are just hoping this all blows over. We're talking about someone who's got a name bigger than everyone except Michael Jordan."
Steinberg says that all of the negative news washes over the good things Tiger Woods has done through his foundation as well as his barrier-breaking success as an African American in a rich, white-man's sport: golf. This isn't a case of there being no such thing as bad-PR because of his clean image being sullied by associations with porn stars. Bad PR is hurting Woods.
Steinberg asserts that Woods can't expect to be a private person; the secrecy Woods craves is unrealistic. Leigh counsels his athletes that they're always in the public eye in the age of the cell-phone camera. One of his clients, Matt Leinart, learned that the hard way when photos of the Arizona Cardinals quarterback with an allegedly underage girl were taken using a cell phone... at Leinart's home.
If Tiger Woods wants to reclaim his image he should follow Leigh Steinberg's advice, and the sooner the better.
Leigh Steinberg in his Newport Beach Office
Curious to know how a sports agent would deal with Tiger Woods' enormous problems, I turned to Steinberg. Leigh Steinberg is credited with creating the era and the industry of the Super Sports Agent. The Cal-Berkeley (undergrad and Boalt Hall School of Law) graduate has represented a stable of number one NFL Draft quarterbacks, from Atlanta Falcons' Quarterback Steve Bartkowsky in 1973 to Warren Moon, John Elway, Drew Bledsoe, Steve Young and others. Clients include Matt Leinart, Ben Roethlisberger, Howie Long, Mark Brunell, Ricky Williams, Lennox Lewis, Troy Aikman, Bruce Smith,Thurman Thomas, Kordell Stewart, and Warren Moon
Leigh's also had non-football clients like Olympic skater Katarina Witt, Eric Karros, Dusty Baker, Oscar de la Hoya, and John Starks to name some of them. Leigh played a cameo roll in and served as a consultant to the makers of the movie Jerry McQuire, staring Tom Cruise. Steinberg's known as a popular media figure and hosts one of the hotest Super Bowl party tickets in town. I should know as I've attended six of his celeb-filled events.
With his background, I knew Leigh would have a valuable perspective on Tiger Woods problems. First and foremost from an agents' view, will Woods' corporate sponsors dump him? Gatorade's decision to end the Tiger Woods drink wasn't a matter of a sponsor pulling away from Woods as the end of a specific product line. But if Nike were to jump ship that would be a different story. "Companies have millions and millions of dollars invested in an athlete like Tiger Woods," Leigh said, "so they're loath to just jump ship on such an investment."
"They are in the process of assessing what his 'Q rating' will be once all of this is done."
A "Q-rating" or "Q-score" is the number that's developed after a kind of survey process is done to determine a celebrity's level of popularity and visibility. Once that's done, Leign says companies will determine what their next move will be. In 2007 Tiger Woods was "a marketers dream" and called "golf's $6 billion man", but now that lofty position may be in jeopardy. Tiger Woods seemingly endless stream of news of alleged affairs is feeding the media beast.
"His timing is unfortunate," Steinberg observed. "All of this comes during the development of a massive industry designed and dedicated to chronicling the fall of the high and mighty." The "massive industry" Steinberg's referring to is New Media: the system of websites, blogs, social networks, television, radio, video, and cellphone cameras that work to advance the rapid transfer of information at never-before-seen rates.
"And he's hurt by the repetitive, relentless cycles of news and information, "Steinberg continued, "All of it effects how the public views him. It's like if you see the Rodney King beating over and over again. Your image of the LAPD (LA Police Department) is that they beat blacks. Ryan Leaf (Steinberg's famous melt-down story of a first-round NFL draft quarterback client) will always have the image of an angry person who yells at reporters because that (video of Leaf yelling at a reporter in the San Diego Chargers locker room in 1998) was replayed again and again."
Still is.
Steinberg says Tiger Woods needs to do what David Letterman has done: get out in front of and in control of the news cycle after revelations of his affair with aide Stefanie Birkitt came to light. The Jerry McGuire-star says Woods needs to first, assess his own behavior, second, own it or admit what he's done openly, and then make sure all of the known facts are gathered so Tiger Woods Management can rapidly answer any false claims in the future, and finally apologize and publicly explain that he's taken steps to control his behavior for the future.
The Tiger Woods Scandal is a big story because as Steinberg says, we're talking about someone who had a squeaky-clean image. "The problem is the shock value", Leigh offered, "the revelations come on a daily basis. Nike. AT&T, Buick, and all the corporate names are just hoping this all blows over. We're talking about someone who's got a name bigger than everyone except Michael Jordan."
Steinberg says that all of the negative news washes over the good things Tiger Woods has done through his foundation as well as his barrier-breaking success as an African American in a rich, white-man's sport: golf. This isn't a case of there being no such thing as bad-PR because of his clean image being sullied by associations with porn stars. Bad PR is hurting Woods.
Steinberg asserts that Woods can't expect to be a private person; the secrecy Woods craves is unrealistic. Leigh counsels his athletes that they're always in the public eye in the age of the cell-phone camera. One of his clients, Matt Leinart, learned that the hard way when photos of the Arizona Cardinals quarterback with an allegedly underage girl were taken using a cell phone... at Leinart's home.
If Tiger Woods wants to reclaim his image he should follow Leigh Steinberg's advice, and the sooner the better.
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