I posted this idea on the Fast Company website. I thought I'd replicate it here, for posterity. Here it is:
I think McDonalds need to focus it's efforts on new products. I vote for a replacement to the aged "Big Mac." I would call it "The Superjumbo" and work a marketing deal with Airbus Industries as they roll out the A-380. I'd even have a contest, where the winner is the buyer of every 10,000th Super Jumbo and that person wins a trip on, you guessed it: The A380. The Superjumbo jet.
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