Rocketboom At Vloggercon: Andrew Baron and Amanda Congdon Talk About Their Happy Accident
The undisputed stars of Vloggercon were Andrew Baron and Amanda Congdon, the producers of the wildly popular daily vlog called "Rocketboom." If you've not seen Rocketboom, it's worth a look. The show's a quirky view of the news and cultural topics of the day, or at times that interest them. On Vloggercon's first day, Andrew and Amanda talked about how Rocketboom came to be, what Rockeboom is from a technical standpoint, their interview style, and how Rocketboom has grown.
What I -- and some others I talked to -- took from their presentation was how it seems Andrew and Amanda plan "incrementally." For example, there's no business plan as of this writing. And their presentation itself seemed to move along in a collaborative "What do we show them next?" fashion. The result is what I call a happy accident that commands $85,000 in sponsorship revenue per week due to Rocketboom's huge audience of eyeballs.
This video only captures the first 15 minutes of their presentation. I deliberately edited it to stop where Andrew and Amanda are working to determine where they should go with the presentation. It's a great view of how they work together and why Rocketboom is successful: it's the result of a true collaboration between two people.
What I -- and some others I talked to -- took from their presentation was how it seems Andrew and Amanda plan "incrementally." For example, there's no business plan as of this writing. And their presentation itself seemed to move along in a collaborative "What do we show them next?" fashion. The result is what I call a happy accident that commands $85,000 in sponsorship revenue per week due to Rocketboom's huge audience of eyeballs.
This video only captures the first 15 minutes of their presentation. I deliberately edited it to stop where Andrew and Amanda are working to determine where they should go with the presentation. It's a great view of how they work together and why Rocketboom is successful: it's the result of a true collaboration between two people.
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