According to TechCrunch and Hitwise.com, YouTube, the famous online video distribution system, has 60 percent of the market as of May 2007.
YouTube is miles ahead of the next most popular video system, MySpace Videos, which has 16 percent of the market. Google Videos has about half that at third, with just over 7 percent of the market. As LeAnne Prescott, the research director for Hitwise has reported, YouTube's growth is not set to slow anytime soon:
YouTube's growth has not begun to slow yet this year. Hitwise traffic data shows that the market share of US visits to YouTube has increased by 70% when comparing January 2007 to May 2007 (this only includes site visits, not streams or streams from views on embedded videos). In comparison, the market share of visits to a custom category of 64 other video sites increased by only 8% in that period. As of May 2007, YouTube's market share was 50% greater than those 64 sites combined.
Note that the other players are well down the line, and some you've heard of aren't even listed, like BrightCove, Blip.tv, and Revver. They must be well down the list, because AOL Media has just .94 percent market share -- that's about 1 percent and AOL's a huge website. Yahoo Video's at 2.77 percent, and Break.com is at 1.33 percent.
What does this all mean? It means that if you want to make sure your video has a chance to be seen, use YouTube. There's a 60 percent higher possibility that your work will be seen by more than one person or two -- you and your friend -- if you use YouTube. Plus, add this fact, there are over 70 YouTube competitors around, which makes it even harder for any competitor to challenge YouTube for supremacy.
Why? Because YouTube's an established brand and any other competitor with a smaller reach and a less established brand has to cope with another new company's ability to draw new users. YouTube has so many users and visitors that it can stand to lose a few, whereas a smaller company would be harmed by such fluxuations.
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