Michael Jackson 'This Is It' Movie focus of Oscar Buzz; Sony needs to do work

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Michael Jackson's This is It movie sang up $101 million at the movie box office, but equally large is the sudden Oscar Buzz generated for the picture about Michael Jackson's practice for his ill-fated concert tour called "This Is It."

The film's out too late for documentary consideration, but could land a best picture nomination. But that written, there are a lot of steps that have to be taken now if the film's executive producer, Sony, wants to have the film be in contention for Oscar nomination.

Aside from the run time requirements of having to screen the film in Los Angeles County for over a seven day period (which will be met), all of the application paperwork needs to get in to The Academy of Motion Picture Arts and Sciences by December 1st, 2009, according to information provide by the AMPAS Communications Department today.

A visit to the "rules" section of the Academy website (http://www.oscars.org/awards/academyawards/rules/index.html) answers many of these questions. The specfic document due December 1st is called the "Official Screen Credits" form, which must contain the name of the theaters in LA the movie played, and the dates of the Los Angeles run.

But after that deadline's met, the movie's Oscar process is not done as it goes into the "campaigning" period and there are strict rules there, too.

Here's an example from the Oscar rules website:

Receptions, lunches, dinners or other events to which Academy members are invited that are specifically designed to promote a film or achievement for Academy Awards consideration are expressly forbidden.

Or...

Third-Party Distribution.

Film companies are prohibited from doing indirectly or through a third party anything that these regulations prohibit them from doing directly. They are prohibited from using subscriber-based publications to distribute promotional materials to an Academy member unless the member is a subscriber to those publications. The Academy defines “subscriber” as a member who has taken the intentional step of requesting that a publication be sent to him or her on a regular basis. The member does not necessarily have to pay for that subscription. Any Academy member who has not made such a request, however, will not be considered a subscriber, and any company that uses a publication to send the promotional materials anticipated by this regulation to such a member will be in violation of the regulation.

And once all of that is done, the film has to be nominated. The question is, did Sony place a segment for "Oscar Marketing" in the budget for This Is it?