But Nalts also is a full time marketing consultant who has clear views on how to get videos to the top of Google rankings. Some of his views, particularly on the value of videos embeded on other websites, are controversially wrong, but in general his view is quite valuable.
At his blog Will Video for Food, Nalts offers his advice on getting your video to the top of Google Rankings. What's particularly informative is his finding that confirms what I've told anyone and everyone: buying ads on Google is a waste of money compared to the more time-consuming but rewarding effort of getting to the top of a ranking in Google; what's called a "natural search result."
Nalts reports that our eyes look to the google search results much more than to the right-placed ads.
I will offer this: with "bots" issuing automatic clicks on Google ads, a customer winds up paying for "false traffic" that does not lead to a purchase or even a page impression. New Scientist has a great article on this problem. In it, Will Knight reports:
"It is possible for an attacker to shut down or seriously impair any Google AdWords advertising campaign by artificially inflating the number of times an ad is displayed - but not clicked on."
And that can kill a Google AdWords campaign. The best route is to focus on good SEO and multi-platform exposure. In other words, have a website, a blog, YouTube and Blip.tv channels, and many interconnected social network pages, from Facebook to hi5.
Stay tuned.
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