Technorati blog directory update screw up, upsets bloggers

Technorati.com is the popular and widely used blog directory. It has hundreds of thousands of blogs representing millions of pages in its system. At one point in the past, before Google News and Google Trends, Technorati's "most popular tag" system was the go-to app to learn what topics bloggers were writing about the most at a particular time of a given day.

But today, Technorati, once the darling of the blogosphere, has gotten lazy. Technorati's more like a news website now, and less like the blog directory it was loved as. The greatest example of this is the blog update system.

It simply takes forever for Technorati to update blogs. Take this profile for Zennie62.com here. It has the old name of "Zennie's Zeitgeist" in the description. This blogger updated that description two weeks ago, and yet the old one still remains.

So the problem resulted in a trip over to Get Satisfaction, the customer service website that represents Technorati, and where a number of bloggers - 46 in all - were issuing the same "what the hell is going on" complaint. For example:

vjack replied 3 months ago
Wow! 17 days and no responses! I submitted claims but never received the email with additional information that was supposed to be coming. Should it take more than 2-3 weeks for these claims to go through?

kalamarie replied 3 months ago
My blog is being indexed by Google and Bing and it only took a week. Come on guys!

http://amatterofhowyouseeit.com/

And so on.

Technorati needs to get its service act together if it wants to continue to be considered as an authority on blogs and blogging. It's information on The State of The Blogosphere is valuable, and its blog ranking of the Top 100 blogs and the authority ratings are useful, but not updating blogs in its directory in a timely fashion is hurting its credibility.