While based in London, Screendigest serves as a consultant to several Hollywood studios. Their work is highly regarded in the movie industry.
Avatar's Giant Footprint
In their talk, which was split between Charlotte Jones discussion of the movie industry, and Helen Davis Jayalath's presentation of the inpact of demand for Blue Ray DVD, we learned just how incredible the impact of James Cameron's epic 3D movie Avatar was on the overall industry.
Avatar's the 900-pound gorilla in the room. The $2.7 billion in revenue the movie gained is the lions's share of overall 3D movie revenue for 2009-2010. Avatar's success caused the green lighting of far more new 3D titles, an estimate of 60 in all, between 2009 and present day.
What's interesting to this blogger is how the 3D movie industry would look without Avatar. The point is, Avatar's success is causing Hollywood to do what it does best: overreact to a perceived trend. The vast majority of 3D titles were 2D to 3D conversions, many done such that the dual image matching was so poor it would give you a headache.
By contrast, Avatar was not a conversion process. It's the movie type some studio heads prefer, but fail to mention that Avatar costs $500 million to make.
DreamWorks Animation CEO Jeffrey Katzenberg talks about Avatar, but fails to mention its cost:
Studios Shy On Blue Ray 3D
The video is a summary of the excellent presentation by both Ms. Jones and Mrs Jayalath. Helen says that the main problem with Blue Ray currently, is that there aren't enough 3D titles on Blue Ray to set up a future demand for viewing sets that allow one to see the 3D titles. (Helen also expands on this in her research doc called Studio caution may stymie 3D, Blu-ray's potential killer app.)
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