Saturday, January 22, 2011

Animoto Pre-Crunchies Party, San Francisco, CA 2011 #Tech



The Crunchies, the annual Tech Community event hosted by Tech Crunch with Venture Beat and Gigaom got off to a rousing start for those invited to the Animoto Pre-Crunchies Party. The event, staged to present the online platform's new offices at 333 Kearny St. in San Francisco, was every bit the "go-go-era" happening.

The ultra-modern glass and utilitarian office provided the perfect backdrop for an audience so tech, hip, and sexy, with black the prevailing dress color, that it looked like the set for a stylish sci-fi movie. Yep, DJ included; this is the 21st Century. Moreover, Animoto is a 21st Century product.

Animoto is a platform that takes your uploaded photos and music and other media and turns them into high-quality videos. The video can, if you wish, be shared with YouTube, RealBird, or other platforms. Animoto has been on a fast growth path, with over 1 million visitors as of this writing, and gained 750,000 sign-ups in just three days via its Facebook app. This blogger is a registered user of Animoto, and was before this blog post and the interview with Brad Jefferson, its CEO.

Back To The Animoto Party

The party was well-attended, with about half of the revelers going to The Crunchies, and the other half, not. Some familiar friends to this blogger were there, like Sylvia Paul, the East Bay PR specialist Fast Company calls a "Silicon Valley Public Relations Icon", and who's known for her lunches connecting brilliant and interesting people and sometimes just plain good-old folks.

Andrew Mager was there, and someone known to this space since 2007, when Owen Thomas, then the Editor of ValleyWag, had his Friday cocktail gatherings at Moose's. Now, Mager's with SimpleGeo, a platform that allows you to make location-based apps.

There was an abundance of four things: pulsating music, conversation, food, and drink. Add to that the eye-candy (for girls too, I hope, but some of the guys, new to this kind of party said they were actually surprised the women looked so good! Seriously.)

Around 6:30, Jefferson announced that those going to The Crunchies should leave to board one of two complementary busses headed to the event at The Palace of Fine Arts.   Cool.

Now, I expected a standard large "airport bus" style vehicle with all seats facing forward.

Hell no.

What we got was a bus that was a giant limo, with all seats, save the ones in back, facing sideways, and a stripper poll at the center.  And if you think I'm kidding, look at the video.  You'll see it.

We were allowed to bring our drinks on the bus and Animoto provided more buckets of bottles of beer for the riders.  The drink, the rocking bus, the company, the pole, and the sideways passenger positioning, and one man's claim that a woman on the bus invented the Internet, made for an interesting trip to the The Crunchies.

Thankfully, I know my cut-off point for cocktails, and I hit it on the bus.

Besides, I had to do some live blogging.



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