At the EA Sports Super Bowl party in Detroit, I ran into my friend Leigh Steinberg, who knows a thing or three about the "buzz" business and was the boss of my good friend J. Randy Gordon, who's just finished and released his long awaited book "BusiBUZZ."
"When is his book coming out!?" Leigh asked.
Well, it's out.
I don't write this just because he's my friend and I'm biased, but as a follower of the Zeitgeist, this is it! He's got the one book you want. I know you've wanted that one book full of all the popular saying's you've been within earshot of someone uttering: "Close The Deal," "et It Across The Goal Line" , "I'm shagged", "I need to drop a bomb." They're all here and many you never knew existed.
I decided to have fun with Randy and his book, so I interviewed him at a great place: The Golden Gate Perk Cafe in San Francisco on Bush near Kearny. This talk is laced with the buzz words that appear in his book, and it's fun to hear.
Check out Randy Gordon talking with me about his new book "BuziBuzz" then go out and buy it!
Here's the video, followed by a press release about the book, BusiBUZZ. (As a note, the video is a LARGE file, which may take a few minutes to load depending on browser and service. Go get some wine, then come back. Also, YouTube may be down for service, too!)
New Book Exposes the 'Real' Language Heard in Today's Boardroom
More than 5,000 Buzzwords and Catch Phrases Brought to the Forefront by
Marketing Executive, J. Randy Gordon in His Book, BusiBUZZ(TM): Business
Buzzwords for Survivin' and Thrivin' in the Big City
LOS ANGELES, April 11 /PRNewswire/ -- Whether it's "going after the low
hanging fruit," or "fast tracking the project," America's boardroom
maintains its very own corporate speak and first-time author, J. Randy
Gordon has captured it in his book, BusiBUZZ(TM): Business Buzzwords for
Survivin' and Thrivin' in the Big City (Booksurge Press -- an amazon.com
company). With more than 5,000 buzzwords, catch phrases, euphemisms, short
anecdotes and general business speak, BusiBUZZ(TM) discloses a
"behind-the-scenes" view of the interaction that's taking place in the
executive offices of corporate America.
With the foreword written by famed sports agent and author Leigh
Steinberg, BusiBUZZ(TM) goes where no outsider has gone before -- the inner
sanctum of the business world's most exclusive circles. Readers will
experience corporate-speak at its best -- ranging from negotiation
terminology to the daily vernacular reflected in various industries found
in such words or phrases as "podcasts," "traction," "going nano,"
"hotspots," "blogging" and "mash-ups," among thousands more.
"This book will hopefully level the playing field for many people in
business or just getting started in the business world," said Gordon.
"Boardroom chatter is not necessarily a secret code but it's easy to feel
as though your colleagues are speaking an unfamiliar language. I've made it
easier to feel a part of the inner circle."
Gordon, who has held positions at some very prestigious companies
including The Coca-Cola Company, Sony Computer Entertainment America,
Universal McCann and Ubisoft Entertainment, recorded more than 15 years of
executive daily dialogue and interaction by listening to those around him
and attending meetings, conferences and interviews.
"Every profession and field has its own lexicon and jargon which needs
translation," commented Leigh Steinberg, CEO, Leigh Steinberg Enterprises.
"In the world of sports representation, language can either serve as either
a barrier or a bridge. With so many catch phrases in today's sports lingo,
one needs a vivid imagination just to keep up."
The book, BusiBUZZ(TM): Business Buzzwords For Survivin' and Thrivin'
in the Big City, is available for purchase on http://www.booksurge.com for $19.95
and will soon be available on Amazon.com. The ISBN number is:
1-4196-2124-6.
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