CNN down 60 percent in ratings; John Klein should use iReport

I don't find this surprising at all, but CNN's down a dramatic 60 percent in viewers, while Fox News rules the ratings for November. As I've written before, and will continue to blog until the cows come home, CNN's failure to match its 2008 ratings performance, when it was number one, is due to a failure to change.

Or to recognize the similarities in aspects of change and react.

What was true in 2008 is true today: people are more than ever interested in what other people do. That rule of mine covers why the Tiger Woods story is so hot and why Sarah Palin continues to get press as well as why there's a new interest in politics.

The Internet has changed our expectations and made it easier to get information on celebrities. Now bloggers like PerezHilton make a decent living off the information trade about stars and the World's industrial culture thirsts for more and more information. It should come as no surprise that we expect this from television; it's why Headline News, or HLN, is doing much better than CNN. It's also why Fox News remains on top.

News is a story of people, not events. CNN forgets that. Traditional news organizations don't seem to understand that. How CNN can regain status is via the one underused resource it has and CNN President John Klein seems reluctant to develop: the iReport.

John Klein of CNN

People want to see people and the use of the iReport allows that. But CNN has cut back on its employment of the vlogging system and even downgraded its visibility on the CNN website. That's a huge error on John Klein's part.

I've said it to CNN and I've blogged it here: iReport's the answer for CNN.