PRVCY Jeans: Privacy Jeans goes viral to help breast cancer research

From out of nowhere comes PRVCY Jeans, and Privacy Jeans has gone viral online. In a very clever use of search, social networks, and video distribution platforms (well, just one, YouTube), PRVCY Jeans vaulted to the top of search trends, Monday. The strategy, coupled with provacative videos and catchy music threatens to catapult PRVCY Jeans to amazing sales levels.

Here's one video:



Moreover, stars like Miley Cyrus, Eva Longoria, and Carrie Underwood at Super Bowl XLIV and Jennifer Garner have been photographed in PRVCY Jeans. A brief online search shows that the trend started in mid-year 2009, then increased steadily as celeb after celeb doned PRVCY Jeans.

The company website reveals PRVCY Jeans mission:

The Privacy label is more than a fashion statement; it is a statement of values. The driving force of our organization is to bring breast cancer awareness to the fashion marketplace. We use a generous portion of our annual revenue to fund breast cancer prevention and research. When you purchase from the Privacy collection it announces your "Commitment to the Cure." It allows us to provide free mammography screening for underprivileged women, and to fund breast cancer education and clinical trials. We believe in quality, for our apparel and for human life. We pursue a "double bottom line": people as well as profit.

This video introduces Privacywear's CEO Carolyn Jones:



The force behind PRVCY Jeans is Carolyn Jones, who started the company to produce jeans and raise money for breast cancer research at the same time. 10 percent of revenue reportedly goes to Breast Cancer research. As a person who's mother survived Breast Cancer in 2005, PRVCY Jeans and it's mission and marketing direction is one I totally support and encourage.

You can learn more about PRVCY Jeans at Privacywear.com