Monday, February 22, 2010

Miley Cyrus, Zac Efron, Taylor Lautner and Kristen Stewart to present at Oscars

If anyone wondered if The Academy of Motion Picture Arts and Sciences was serious about reversing the Oscars ratings decline of the past decade, today's news should prove AMPAS is: Miley Cyrus, Zac Efron, Taylor Lautner and Kristen Stewart are to present at the 82nd Academy Awards.

Miley Cyrus

The news - sure to be repeated in teen-oriented publications on Monday - was announced by telecast producers Adam Shankman and Bill Mechanic.

It's the first time for Twilight stars Taylor Lautner and Kristen Stewart; Miley Cyrus, Zac Efron are both appearing on the Oscars for the second time.

For Miley Cyrus, it's more great exposure on the heels of her next film The Last Song with Greg Kinnear.

And Miley Cyrus was featured in the new version of the We Are The World song, this one for Haitian Relief. As was reported in this space on video, the daughter of Billy Ray Cyrus "killed it".



For Taylor Lautner and Kristen Stewart, becoming an Oscars presenter means both are certified BIG STARS, in case either one of them had any doubts.

Taylor Lautner


But the announcement that Miley Cyrus, Zac Efron, Taylor Lautner and Kristen Stewart are all presenting at the Academy Awards is also proof of the impact of New Media on The Oscars.

 At a time when the public gains most of its information from online sources, these young stars drive Internet traffic which also translates into TV ratings for those shows that feature them, which then means more Internet traffic to websites that know how to show them.

This news is also why Oscar needs a Twitter account. Miley Cyrus, Zac Efron, Taylor Lautner and Kristen Stewart are all either active on Twitter or the focus of tweets. Here's one example:


QUE?! RT @JustJared: Miley Cyrus, Zac Efron, Taylor Lautner and Kristen Stewart will present at the Oscars next month!
Boyinblue - twitter.com - 11 minutes ago


Hopefully AMPAS makes an Oscar Twitter account and soon; the 82nd Academy Awards is in just less than two weeks.

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