Founded in 2006, BlockShopper.com is a start-up local online real estate news service covering Chicago, South Florida, Las Vegas, and St. Louis. Its reporting staff is made up of ex-print journalists who collect public real estate sales data, then use information in the public domain (e.g. company web sites) to write news stories about recent transactions. BlockShopper currently produces upwards of 1,000 stories per month and has produced more than 8,000 since its founding, many of which appear in print newspapers as part of content-sharing partnerships with companies like Tribune. Three of those stories, all on BlockShopper's Chicago web site, reported the real estate transactions of partners and associates from Jones Day, the large international law firm. Jones Day sued BlockShopper.com on Aug. 12, 2008 in federal court in Illinois. The complaint alleges that Blockshopper.com infringed and diluted the firm's service mark and violated state trademark and unfair competition laws by using the word "Jones Day" when referring to the real estate transactions of Jones Day attorneys, linking to its site and using lawyers’ photos from its site. The firm contends that these activities creates the false impression that Jones Day is affiliated with or sponsors BlockShopper.com.
Hi Zennie-- Read your post this morning. It includes two errors I'd like to call to your attention. 1- We weren't "successfully sued" by Jones Day. To the contrary, they frivolously sued us and then begged us to let them drop the case after suffering through several months of terrible publicity. A renowned First Amendment lawyer took our case pro bono, and the Electronic Frontier Foundation and Public Citizen, among other pro-free speech groups, organized on our behalf against them. Jones Day tried to bully us into treating its lawyers differently, hiding their real estate sales information from the public. They failed because we stood up to them. 2- Real estate transactions and owner/buyer/seller names are not "quasi private" information. They are public, collected and published by county governments for purposes of guaranteeing title and (fairly) assessing taxes. To be sure, hiding names of owners/buyers/sellers makes life easier for mortgage fraudsters and politicians doling out favors, like the Chicago Congressman caught paying $270 a year in property taxes on his multi-million dollar home. You obviously disagree, but we believe this information should be even more public, not less. We understand there are trade-offs, but we believe they are worth it. Thanks for reading, glad to discuss further if you have any interest. brian
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