The Expendables vs. Scott Pilgrim on Twitter - Update

Stallone's pop culture battle is one to watch

After what was a spirited battle against an a largely organically-establised Twitter following for Scott Pilgrim vs. The World, The Expendables, the action movie starring Sylvester Stallone, has fallen from fifth position on Twitter Top Trends, to the last position overnight.

The reason for this, as stated in the last blog, is that The Expendables marketing outreach, which innovatively took it directly into the pop culture Mecca called Comic Con 2010 San Diego, was to create buzz from a demographic not known for supporting heavy, non-video-game-based action movies.

Then, Lionsgate worked to boost The Expendables Twitter exposure by using staff and actors as part of a Herculean effort that almost worked to catch up to Scott Pilgrim vs. The World on Twitter.

Still, it's early in the game. But Scott Pilgrim sits atop Teitter.