The Expendables kicks Scott Pilgrim's tail at box office

Stallone kicks Scott Pilgrim's ass at box office 

For all of the hype and super-cool, "movie-of-the-century" jazz that came with the buzz about Scott Pilgrim vs. The World, the movie is failing at the box office.

Even with it's still current (as of this writing) number-one Twitter Top Trend ranking over The Expendables, Scott Pilgrim vs. The World is tanking at the box office. The only movie to lack a single black character's not pulling in the theater money to cover its $60 million to $70 million budget.

Scott Pilgrim's getting it's tail kicked by The Expendables at the movie box office.

According to Dealine.com's Nikke Finke, The Expendables, starring Sylvester Stallone, Jason Statham, Jet Li, Randy Couture, Mickey Rourke, Dolph Lundgren, Steve Austin, Terry Crews, Bruce Willis and California Governor Arnold Schwarzenegger, earned $13.5 million for an estimated weekend gross of $34 million from 3,270 theaters.

By contrast, Scott Pilgrim vs. The World made just $4.7 million from 2,818 theaters. So even thought it opened in fewer movie houses, it was just over 200 fewer. The bottom line is people weren't going to see Scott Pilgrim vs. The World other than a small, loyal fan base.

Sylvester Stallone a cultural icon...still

Sylvester Stallone's career success is based on what he described as "epistemological taxonomy," or basically that his movies have become cultural artifacts of sorts, in my video from the red carpet at Comic Con 2010:



Whatever the case, Stallone still means something to the American public, and his appeal is across age, race, and sex. Even Julia Roberts Eat, Pray Love, couldn't beat Stallone and The Expendables at the box office. The romantic escape chick flick (which this blogger plans to see) took in $9 million. The guys beat the girls.

Scott Pilgrim vs. The World and Social Media

The failure of Scott Pilgrim vs. The World at the box office is because the demographic it was aimed at, teens and 20-somethings, don't have the bucks of the past to spend at movies. Social media buzz can't make parents cough up money they don't have in at a time of 9 percent and 10 percent unemployment rates.

Scott Pilgrim vs. The World is tanking at the box office as of this writing. Nikke Finke predicts complete failure. We shall see.