Wednesday, December 15, 2010
Burger King Down-Low Commercial Racist Toward Black Men
That Burger King commercial's getting a lot of negative buzz on forums and blogs around the Internet. And it was aired during the Oakland Raiders game versus the Jacksonville Jaguars on Sunday. As you can see in the video, it shows two black men with earings, and the taller one is behind the shorter one and they ask a light-skinned black woman to dance.
At the same time, they're promoting a "two-for-one sandwich" deal at Burger King, by having the forward short black guy holding the sandwich, while the back guy grinds on him and then they all, the woman included, dance. She says to him "This is a little weird," and he says "It can get weirder."
What?!
Look. What went through my mind was the only way this commercial idea got this far was some idiot who's black and male and has a negative self-image came up with this idea, and the whites and others (I assume there's some diversity in the Burger King brass) green-lighted the idea.
I can hear someone at Burger King saying "Well, it must be OK. This black guy came up with the idea."
That does not make it OK. There are tons of negative images of black men; do we have to add the one that's the fear of every black woman, the down-low black guy? (And down-low means he's actually into sleeping with men, but dates women.)
And if you're white or Asian or Latino and see this, don't be stupid enough to think a commercial like this is OK, just because someone black does. It's not OK!!
If Burger King had to make a commercial, why not a good, interracial family story with a man, a woman, and two kids, instead of this garbage?
This commercial's another good reason (aside from the food) to bypass the Burger King at Atlanta Harsfield Jackson Airport, or the one at San Francisco International's United Airlines Terminal 3. Or the Burger King at 13th and Broadway in Downtown Oakland.
Forget getting my business, Burger King. This garbage is an outrage!
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