Message to YouTube's Renetto - less is more

Even though vlogging - video blogging - can be considered a self-indulgent practice, vloggers are fans of others who vlog. In my case, I'm a fan of several - Paul Robinett, or "Renetto" is one of them. Renetto's YouTube's first big vlog star just from the simple practice of posting videos consistently of him talking into a camcorder about something. But after developing a great following - 41,000 subscribers on YouTube - and a "name", Renetto's concerned that he's not serving his fan base, so my idea is that he shorten his video time.



What makes Renetto popular is he talks to you through the camera. It's not so much lifecasting as leaving a message for the World. But they tend to go on for seven or eight minutes, where I've found that people tend to drop out of a video after about 2.15 minutes. I don't always like making such short videos, but I've slowly adopted this rule: me talking should be up to four minutes or so, me interviewing a person can be as long as 20 minutes for my video and TV show, me filming an event can be up to an hour. (My TechCrunch video at the 2008 August Capital Party was over 40 minutes.)

But for me, I try to say it in two to four minutes. Lately, I've clocked in around just a hair over 3 minutes or so average. I can't say I've seen such a short video from Renetto, but I'll check back with him.

Some of Renetto's fans like the long conversational format he brings; I do too. But he started the whole thing by complaining so I thought I'd help out.

We do get paid for vlogging

Some people think we vlog for free - in other words we don't get paid for our vlogging. Every time I hear that or see it written I wonder why some people insist on being so blind. I tell everyone I know about the YouTube Partner program and generally if I talk to 30 people, I'll get one person who's really interested and then it's a coin flp probability that they'll do anything. For example, at the recent blogger meetup at the Berkeley J School, I was the only one of two vloggers in the room.

And while there may be 175 bloggers in Oakland, I can think of one other vlogger than myself and that person's not consistently at it. Terrible. In San Francisco, I know of five - Irina Slutsky, Sarah Austin (back from New York), Tracy Swedlow, Josh Wolf (who just moved to Berkeley), Schlomo Rabinowitz, Justin Kan (who's not as visible of late). (If I've left someone out, sorry. But also I'm thinking of consistent vloggers, not one and done vloggers.)

You can make money creating videos and having an audience - living wage level revenue that doesn't take all of your day to earn. It's all eyeballs folks. I'm up to 7.7 million total viewers on my YouTube channel Zennie62 since 2006 and of that, drew 5 million viewers in the last year, and over 2 million of them in the last five months. That's not a lot compared to vloggers like Renetto or Phil DeFranco, but I'm headed in the right direction: up.

Vlogging is the future of marketing and communications and is at the heart of New Media, and is a powerful tool for social change, but let's face it: it's a test of your self-esteem. The more comfortable you are with who you are the easier it is to get a camcorder, make a video, and post it, and not give a care what people think about your looks. (Well, except the racism and cyberharassment part; that's sick, I have zero tolerance for it, and fortunately a number of people do too. People who do it get cut from my channels or in a few cases reported to the authorities. Period.)

There are only about 600 YouTube Partners out of the thousands of people who upload something daily worldwide. That means we're out there doing this as a business where I have no idea what anyone else is doing.

Hmm. Just 600 YouTube Partners? On second thought, maybe I should stop telling the rest of you about the program! More money for Renetto and me!

Renetto v. YouTube - Renetto's In YouTube's House

YouTube star Renetto's been at odds with the YouTube execs of late, so I thought I'd chime in with my take on his problem. Basically, he wants to be able to say what he wants when he wants. I'm explaining that YouTube and digital media is too monetized with corporate sponsors who are sensitive to their image, so much so they are fearful of comments left that could lead to embarrassment. Renetto can play their game, what would it harm?

Vanity Fair's BlogOpticon Shows Unbearable Whiteness Of Vanity Fair's Ad Placement

I just saw a link from Nikke Finke's DeadlineHollywood Daily to Vanity Fair's "BlogOpticon" , which has what it considers to be "relevant" and "well-read" blogs.

They've got a good set of blogs divided into four squares on a kind of scale grid. Some of my favs are there, like Valleywag. But you know what kills me, with the exception of Michelle Malkin, who's an Asian Woman but who writes as if she wishes she was a White conservative spinster, there's no other obvious blogger of color and none who are Black.

Now, it's not because there are not blogs out there who are popular and written by people who happen to be Black, like me. But it points to a kind of blind eye to the fact that if a person's Black, and they're blogging, they don't have to write about "Black matters" to be read.

It reminds me of James Woods' line in Oliver Stones' Nixon, where he says "There's that Negro saying Negro things!" Well I think some people expect "Negros" to say "Negro" things, so they can categorize them. And when they don't then they're a "Black Conservative."

How retarded.

How and why this freaking list.. was formed is beyond me and fairness (read on), but it's here. I feel sorry not for me, but for bloggers like Natasha, the East Cost law student -- as of this writing -- who has the wonderful blog "Young Black and Fabulous" about Black celebs. Oh, so you say that's a "Black Blog", well how the hell do you explain "Stuff White People Like?" It's a blog designed to draw White People to read it by making fun of White People. You know, many people don't even know what that term is. Well, what it is are people who don't consider themselves "of color". And that certainly shows up in this Vanity Fair chart.

Makes me wanna puke.

Vanity Fair writes that it's picked the "most influential blogs" -- gimme a freaking break. Ze Frank lost his steam a long time ago. Rocketboom.com is a has-been vlog. Hey it was the first, but let's face it, it's surrounded by a sea of new vlogs that draw viewers, like Renetto on YouTube.

Rocketboom's seen better traffic days, especially around the time the great Amanda Congdon was there. Joanne Colon's run as "Hottest Woman on The Internet" was replaced by a bevy of women in nude photos, like Lindsay Lohan, to fully-clothed female bodybuilder Kristy Hawkins.

And click on Rocketboom.com -- what do you see? A damn pop-up ad for..Vanity Fair. So let me get this straight -- the "most influential blogs" are really just those that have ads regarding Vanity Fair.

If Vanity is "the excessive belief in one's own abilities or attractiveness to others" then Vanity Fair's playing true to form. But it seems to be saying that it's only attractive to White People.

Maybe I'll think twice before laying down money for a VF in the future.

Renetto Is A Loose Cannon Knife-Wielding Killer Cop In Video

You've got to see this wild and crazy JibJab video featuring Renetto as -- yep -- a kind of Drity Harry cop.

The YouTube "As One" Gathering: The Conversation - A Historic Event - Part One

On February 17th, YouTubers gathered at San Francisco's Pier39 for the sheer pleasure of getting to know each other. The event was organized by "Mr. Safety" , a YouTuber based in Los Angeles.

This first video is a wonderful capture of human interaction of YouTubers at the "As One" event organized by Mr. Safety on February 17th, 2007 at Pier 39. This 15 minute video stars such YouTube notables as Renetto and Falstaff, but has at its center a very intense and moving conversation between Renetto, Ian, and other YouTubers including myself at the center. The subject was how YouTube -- and really video social media -- allows people separated by distance and idology to have a real conversation and how that dynamic can be played out in the real world as it was here.

You've got to see it to understand, but once you've seen it, you will.

Here's the video: