SXSW - Austin, Texas Swings Digital Media South Away From SF Bay Area

Now, I've been to Austin and went to the University of Texas at Arlington just up the way between Dallas and Ft. Worth. Austin was always called "The Berkeley Of The South" but that was from the perspective of nutso Texas conservatives. Now, I think Austin should be seen as a national capital of digital media, or at least the presentation of it. Just look at SXSW.

South By Southwest has been going on since 1987, but since it added the film and interactive media festivals it's really taken off and now with the growth of digital media, it's growth is viral. Viral because it's a festival about content related for digital media, and digital media itself, and then it's reported about using, you guessed it, digital media. A unique convergence. Take a look at this video blog:



I increasingly get the idea that the excitement in digital media is as much in cities like Austin or New York as it is in the Bay Area. We've got nothing like SXSW and yet it's something perfectly Bay Area. I think the main problem here is the cost of living is driving away the creative people that feed the digital media community. What's more the problem is that the Bay Area leaders are too out of touch to see this as a crisis.

When more cities -- or maybe that one city like Austin -- starts luring Bay Area firms away, then they'll wake up. But California's lost a lot of movie production activity for the same reason, so maybe not.

CB Nick Harper Jumps From Colts to Titans

Nick Harper Leaves Champs for Titans See my comments below
By Associated Press


NASHVILLE, Tenn. -- Nick Harper is going from the Super Bowl champion Colts to a division rival, the Tennessee Titans.

The free-agent cornerback agreed to a three-year deal with the Titans on Tuesday, agent Ian Greengross said.

"Nick was impressed with what he saw when the Colts played the Titans," Greengross said. "They played the Colts close the first time and beat the Colts the second time. He likes where they are heading."

The 5-foot-10 Harper spent the past six seasons with Indianapolis. The 32-year-old had three interceptions and 58 tackles last season as a starter.

He visited Tennessee last week and said the Titans were his top choice.

That could be in part because the future of cornerback Adam "Pacman" Jones' is in question after a series of off-field incidents. Titans coach Jeff Fisher recently expressed his displeasure with Jones for failing to inform the team of two arrests last year in Georgia. Jones also was interviewed by police after a triple shooting at a Las Vegas strip club on Feb. 19.

Harper has been the Colts' most consistent cover cornerback in the past few seasons.

So Harper Is taking the Money. I can understand that. The part i can't understand is how horrible a situation the Titans are in with Jones, and were they think Harper will "take over" for Jones. Even though we heard published reports last night that he was "obtained" for "Insurance' Purposes". Sure, and i have a Bridge to sell you that connects the Bronx to Long Island.

Seahawks' Tight End Jerramy Stevens Arrested.

Seahawks Jerramy Stevens Arrested "Under the Influence" Of What?? see my end comment at the VERY Bottom


SCOTTSDALE, Ariz. -- Seattle Seahawks tight end Jerramy Stevens was accused of driving under the influence and possession of marijuana after police stopped his car in downtown Scottsdale early Tuesday.

A Scottsdale patrol officer noticed the car traveling erratically and made the stop about 2:15 a.m.

Stevens, an unrestricted free agent after five seasons with Seattle, told the officer he had "four of five margaritas" at Salty Seniorita, a downtown Scottsdale bar.

According to the police report, the officer smelled alcohol and noticed Stevens' eyes were "bloodshot and watery and half-closed. Spoke with slow, slurred speech."

As he got out of the vehicle, the report said, Stevens "dropped his cell phone and wallet on the ground, bent down to pick them up, then stutter-stepped to walk" toward the officer.

A second officer arrived and began a field sobriety test, but after Stevens "almost fell down" during the "walk-and-turn" test, the player declined to participate in any further testing.

Police said they found a "leafy green substance" believed to be marijuana in Stevens' pocket.

Stevens refused a breathalyzer test and declined to give a blood sample until police obtained a warrant about 5 a.m., the report said. Stevens was booked and posted bail and an initial court appearance was set for April 2. The blood test results haven't yet been released.

Stevens has had other run-ins with the law.

In June 2003, he pleaded guilty to reckless driving in a plea deal after being stopped in the Seattle suburb of Medina on investigation of drunken driving. He got a two-day jail sentence for that offense.

He received another five days in jail for violating his probation after he drove into a nursing home in 2000 in a hit-and-run case. Stevens was a student at Washington at the time of that incident.

The 6-foot-7, 265-pound player was a first-round draft pick by the Seahawks, the 28th selection overall, in 2002. He had a career-best 45 catches for 554 yards, a record for Seattle tight ends, in the Seahawks' 2005 Super Bowl season.

Last season, Stevens caught 22 passes for 231 yards and four touchdowns.


Ok, so let's tell the cop that pulls us over "Yah Officer...i had about 5 Margaritas..and i'm crocked"
Then don't drive Jerramy! it's that simple....
And what about this "Leafy Green Substance" Oh come on now...It's bad enough you were drunk, so you were stoned too??
Nice,..did some american Indian give you the Pot?? because it would help your visions? Nice excuses there son.....

Viacom Reveals Its Stupidity, Sues Google / YouTube For $1 Billion

Viacom's suing Google / YouTube for copyright infringement, and for $1 billion in damages. An act that should make some on the East Coast happy. Now, before i get to that, I want to explain just why Viacom's being stupid and will end of with egg on their face in this lawsuit.

First, Viacom should be suing the people who copy their programs and upload them to YouTube, if they want to go after anyone at all. There are 77 video-distribution companies like YouTube and any one of them can be a target for uploading Viacom's programming excerpts. Viacom's claim that YouTube has uploaded their material shows how little they understand about the market -- video makers were solely responsible for those uploads. YouTube was just a vessel, albeit a popular one.

Second, Viacom has not taken steps to "mark" the copyright of its programming in such a way as to discourage those who clip parts of the program. What Viacom fails to understand is that people don't upload the entire program, but a part they think is funny.

By contrast, Viacom has the entire program on its Comedy Channel site and forces one to wade through their entire episode just to get to a funny part. People aren't going to do that in huge numbers over time because of the fact that the clip does not indentify something newsworthy, like Stephen Colbert ranting about President Bush. Viacom doesn't understand the dynamics of the problem.

Third, Viacom's actually benefiting from YouTube uploads, as the ratings for the shows "The Daily Show" and "The Colbert Report" have increased by seven percent over YouTube's life as the evidence in article two below shows. How can Viacom claim $1 billion in damages in the past, when it never had a YouTube-like system to begin with, let alone a business model? They can't.



That's why -- including the other reasons I gave -- Viacom will be embarassed in court. They're just trying to clear a path for the control of video based on its shows. But that very act of economic restriction shows just how stupid Viacom's lawsuit really is. It's better to have video clips out there with ads at the back of them. What Viacom should do is this: when people upload material on Google / YouTube, have YouTube set up a Revver-like ad system and split the ad revenue for those videos that feature Viacom material. In this way, the video clip is economized and Viacom makes money from it without restricting its distribution.

That's the best way. But absent that, Viacom's Old School approach is about to get clobbered. It's going to be fun to watch.

_____________________________________________________________________________________________________


Evidence One: Nielsen Ratings Count College Students:

The Nielsen ratings go to college

By Louise Story
Published: January 29, 2007

NEW YORK: For decades, Nielsen Media Research has affixed the same value to every student watching television while away at school: zero.

As a result, industry executives have complained for years that shows appealing to a younger audience have been underrated.

But, starting now, students on campuses count.

Shows like "America's Next Top Model" and "Family Guy" were expected to see their ratings surge this week as Nielsen Media Research, a unit of Nielsen Co., included the viewing habits of students living away from home in its surveys for the first time.

A jump in Nielsen ratings often means more advertiser spending, so the adjusted ratings are good news for networks with high student viewership like ESPN, Fox and CW.

Today in Technology & Media


AT&T expands wireless stores


Viacom sues Google over YouTube video clips


Study says computers give big lift to productivity


Adult Swim, a block of adult programming on the Cartoon Network that expects its 18-to-24-year-old audience to jump by 35 percent with the new ratings, is so excited about the change that it ran an ad telling viewers about it back in mid-October.

"It's going to validate what advertisers have always assumed, which is that college students are watching our programming," said Jeff Lucas, a senior vice president at Comedy Central. Lucas said that the network's own research showed that "South Park," "The Daily Show With Jon Stewart" and "The Colbert Report" have a large student audience.

It's too early to know how much more advertisers will pay for shows that show larger audiences because of the decision to count student viewers. Network executives, of course, said they expected to be paid for the higher ratings. And if advertisers decide to spend more on shows that are popular with students, television networks may decide to dedicate more of their programming to the young audience.

The student surveys are the first of two major changes in the way U.S. viewing habits are rated. In May, Nielsen will start releasing figures on the number of people who actually watch commercials, separating them from viewers who walk away or switch channels when the ads come on. The potential impact of ad ratings on network revenue has not been calculated.

Nielsen's move into university campuses is its first step in an ambitious plan to track television viewing wherever and whenever it takes place. Long focused only on viewing of home television sets, Nielsen is building portable meters to track when people are watching, and what, in bars, restaurants, gyms, stores and other places outside the home. And within two to three years, Nielsen plans to merge data from its online unit with its television unit to calculate total viewing on all media.

"The holy grail here is how to measure consumers as they go from TV to iPod to cellphone and back," said Alan Wurtzel, president of research for NBC Universal.

But the first step — measuring students' viewing of television — comes with its own pitfalls. Students watch a significant amount of television, spending three and a half hours a day tuned in on average, though that's about an hour less than the average for the overall population, according to Nielsen. And students are not watching only television. They are among the most likely consumers to be browsing the Internet, watching streaming video, text messaging on their cellphones and playing video games — sometimes all at once.

"College students have the television on in the background at the same time they undoubtedly have their computers on," said Matt Britton, chief of brand development for Mr. Youth, a marketing firm based in New York. "They're online — searching Facebook, doing research, shopping."

Their media habits make them targets for marketers, but the question of just how attentive they are while watching television may give advertisers pause.

"The people meter just measures if the set is on and what they're watching. But are they doing their homework, are they talking to friends; what else are they doing while the ad is showing?" said Brad Adgate, senior vice president for research at Horizon Media, an ad- buying agency.

Still, Adgate said, advertisers may increase their payments to networks with large student audiences because of the perceived lifetime value of that market. "If you can get them using your product at age 20, they could be using it for the next 60 years," he said.

Until now, the 18-to-24-year-olds counted by Nielsen were mainly those who did not attend school or attended part time or still lived at home. During holidays and summer breaks, of course, many students are home and have been counted by Nielsen at those times on their parents' set-top boxes. There are 10,000 households with Nielsen boxes tracking their viewing, and from those households, Nielsen extrapolates national viewing estimates.

Evidence Two - Both Viacom Shows Have Increased Ratings Turing YouTube

Less Snooze, More News

Viewers Turn Away From Leno and Letterman in Favor of News, Fake and Real

TV hosts Stephen Colbert, left, and Jon Stewart, winner of the award for Outstanding Directing for a Variety, Music, or Comedy Program for "The Daily Show," attend the Comedy Central Emmy party, Aug. 27, 2006, in Hollywood, Calif. (Bryan

By MARCUS BARAM

Dec. 6, 2006 — When Stephen Colbert was a guest on "Late Night with David Letterman" in October, he tweaked the show's host.

"We're on right now, we're opposite you right now," said Colbert, whose "Colbert Report" on Comedy Central airs at the same time as Letterman's show. "I'm actually telling my audience to watch me on this show."

Letterman responded, "I appreciate it. [We'll] take all the help we can get."

Maybe the longtime late-night host, who just signed a $35 million-a-year deal to stay on the air until 2010, was reading the tea leaves when it comes to his own ratings.


Letterman's audience, along with that of rival "Tonight Show with Jay Leno," has declined, as the Nielsen ratings for both shows slipped 6 percent compared with a year ago, according to Media Life trade magazine.

And Colbert has every reason to feel generous about his audience. The number of households watching "The Colbert Report" and John Stewart's "Daily Show," the news block of Comedy Central's late-night lineup, have increased almost 7 percent compared with a year ago, according to Nielsen.

And it's not just fake news that's attracting viewers. "Nightline," which is devoted to serious reportage, also added viewers, as ratings grew 4 percent compared with last year.

Overall, the audiences for the late-night legends still dwarf the news programs. At 4.4 million, Leno attracts almost four times as many viewers as Stewart.

But expect the current trends to continue. "You have a new generation of viewers looking for alternatives," says Marc Berman, senior editor at MediaWeek.

"Leno's been on for over a decade, and people are getting to a point where they're tired. It will continue to decline. The erosion for Leno and Letterman will continue since their audience is aging."

Current events are also driving more viewers to tune in to news, both fake and real. "It's an election year, and the war in Iraq is dominating headlines, so it's natural that you have people tuning in to news," says Kathleen Hall Jamieson, director of the Annenberg Public Policy Center at the University of Pennsylvania.

Droughns ready to fit in

Droughns Ready to Fit in With Giants-See my comment below
By TOM CANAVAN
AP Sports Writer

NEWARK, N.J. -- The New York Giants plan to replace the retired Tiki Barber with two running backs.

At least that's what they have told newcomer Reuben Droughns, who was acquired last week in a trade with Cleveland for receiver Tim Carter.

"They said it's definitely going to be a 1-2 punch," Droughns said in a conference call on Monday, shortly after he passed a physical and officially joined the Giants, where he will pair up with Brandon Jacobs.

"Brandon and me will be kind of a pound-it-out running style, so we'll try to wear down the defenses and work together," Droughns said.

The two Super Bowl teams both alternated halfbacks last season. Indianapolis used Dominic Rhodes and Joseph Addai, while Chicago used Thomas Jones and Cedric Benson.

With Jacobs and Droughns, coach Tom Coughlin is going to have a pair of big bodies to run behind fullback Jim Finn. Droughns is 5-foot-11 and 220, small compared to Jacobs, 6-4 and 264.

The two met for the first time on Monday and Droughns, who rushed for more than 1,200 yards in both 2004 and 2005 and 750 last season, was impressed.

"Oh, yeah. He's a big young fella," the seven-year veteran said.

Droughns took the blame for his drop in production last season, but he noted that the Browns' offensive line was ravaged by injuries. Coming to the Giants, he said was a fresh start.

It's so new, it was obvious that he did not want to create waves with Jacobs, the third-year running back who rushed 96 times for 423 yards (4.4 yard average) and nine touchdowns.

"It's not my job," Droughns said when asked if he considered the starting halfback job open. "It's Brandon's, because he was the guy who's here. Brandon's next in line. It's his job to lose, but I'm sure he doesn't want to lose it. It's going to be a good competition in training camp."

There wasn't going to be a competition for the Browns' starting job this season. Droughns realized that last week after former Baltimore Raven Jamal Lewis to a one-year, $3.5 million contract with the Browns.

"I knew my role was slimming down," Droughns said. "Our union had basically fallen apart. They were either going to release me or trade me."


That's just the kind of Rushing game the Giants want to run. It's the same kind of game they had in 2000 with Tiki and Ron Dayne(thunder and lightning) except i don't know if Ruben is "Lightning" fast. But he's surely smaller then Jacobs!

Emmitt Smith Hired By ESPN

Emmitt Smith to Join ESPN As Analyst-My comment below end of story..
By Associated Press

BRISTOL, Conn. -- Former Dallas Cowboys running back Emmitt Smith has been hired by ESPN as a studio analyst for its NFL pregame coverage.

Smith, the National Football League's all-time leading rusher, will appear on the network's NFL Countdown and Monday Night Countdown shows. He will also appear as an analyst on ESPN Radio and ESPN.com, the network announced Monday.

"I am looking forward to sharing my knowledge and insight of football with the fans of the NFL," Smith said in a statement released by the network. "I am excited to be joining the ESPN family, particularly the highly respected Countdown crews."

Smith will join Chris Berman, analysts Mike Ditka, Tom Jackson and Ron Jaworski, and reporter Chris Mortensen on NFL countdown. He, Berman, Jackson, Mortensen and analyst Steve Young will do the Monday Night Countdown show each week from the site of the Monday Night Football game.


This could be one of the smartest moves ESPN could make regarding their Football coverage. Emmitt's personality is so much different then his predecessor and former teammate. Irvin was at times, to argumentative with his elders, and i'm sorry, as skilled as Irvin was on the field, he was not always well spoken off it, he also clashed with the styles of Ditka and Tom Jackson. Smith Knows how to play nice......

Senator Hillary Clinton Thinks She's JFK! - Trying To Steal Barack Obama's Style Not Likely To Work

I just saw this article in the New York Post where Senator and presidential candidate Hillary Clinton's comparing herself to John F. Kennedy, apparently hoping to both fire up her supporters and take some of the "Kennedy" tag off Senator Barack Obama.

Well, one thing I've learn is to let others call you JFK and not yourself. Remember Dan Quale? Recall the debate with the now Late Senator Lloyd Bentson, where he says to Quale, "I knew John F. Kennedy, and you're no JFK!"

Seems Hillary just set herself up for the punchline.

CAA Taking A Bath On Sports Division? - Buying Matt Leinart, Tom Condon, and IMG

Someone -- perhaps Leigh Steinberg -- is reading this with glee. But if Hollywood Reporter Nikki Finke's any indication,
Creative Artists Agency , the super-firm of talent agents started by Ron Meyer and Mike Ovitz in 1975, and recently the epicenter of Hollywood's move into athletic talent mining starting with players like Arizona Cardinals QB Matt Leinart, may be losing money in its sports division.

To understand, read this post from Nikki's blog:

If CAA agents this week are looking inconsolable, it's because they now have to give up flying first class. (Those conversations you're trying to overhear at lunch in Century City are the CAA tenpercenters kvetching about it.) So what happened? My sources tell me that CAA called a big all-agents meeting and read the riot act to its spendthrift tenpercenters. To cut expenses by a whopping 20%. To start flying just business class instead of first class. And to take to heart this warning: If you want to get paid, then get your clients jobs.

I hear the motion picture agents are the most upset about the new edicts because they live the high life more and so got hit harder. Look, I've been saying this for a while now: CAA can't keep spending like drunken sailors without having cash flow issues: buying a bevy of agents from other shops and wooing clients by the hundreds, and moving into swank new headquarters while still paying rent back at the I.M. Pei building, and starting a money pit of a sports division where most of the endorsement deal money will be heading back to IMG for years, etc. Now CAA is having the same woes every other agency in town has been having: for instance, William Morris last year asked its departments to slash spending by 20%. What's next? Richard Lovett on Avenue Of The Stars with a metal detector looking for loose change and lost jewelry?



If it's true that CAA's gotten into a deal where it's giving most of its' cash from sponsorship deals back to IMG, then it's officially taking a bath in its sports division. Everyone in the sports business knows its the sponsorship deals that drive the industry, and this is especially true for NFL agents, which are limited to 3 percent takes of an athlete's contract.

By contrast, CAA comes from the world of the 20 percent deal, where they can get as much as that for an actor or actress. So they're giving up 17 percent of a deal, plus a big chunk of endorsement money? Wow. All that plus the fact that CAA and the other Hollywood agencies aren't savvy enough in new media to promote their talents to such an extent they make up for this. One firm I will not name has an extensive website, but you can't find it on Google! (They need to use SBS-ON!)

At first, I thought CAA's foray into sports would restructure the industry and cause a shakeout of some of the small-time -- at least in behavior -- agents. But given the appearance of their business model, I remain skeptical. It's now logical to me why IMG would give up its NFL operation to CAA without the appearance of a fight; they're getting paid! Moreover, it seems everyone, from Leigh Steinberg to Matt Leinart's trainer Steve Clarkson of Air 7 (which has a better website now), to IMG, and Tom Condon (who was lured from IMG to CAA) has been paid by CAA just so it could leap -- head first -- into the sports business without a battle.

In other words, CAA really did create a money pit!

Let's give it five years, and then review. Unless CAA starts making a ton of sports movies with Matt Leinart and Paris Hilton as the stars, they may see the NFL and sports as a waste of money. It's not, really. It's just that they don't really understand what they've gotten themselves into.

Presidential Candidate Rudy Giuliani's Abortion Flip-Flop

Presidential Candidate Rudy Giuliani's Abortion Flip-Flop -- all in caps -- is all over YouTube. There are two video clips that show the former New York Mayor and 9-11 hero making statements both for and against abortion. In the first one, he's running for mayor of New York City and said that he favored public funding for abortions for poor people -- an admirable stance.

Now, he states that he's against abotion. But what's more unfortunate is he stated that he never ran in support of abortion. Check them out here:

Rudy for abortion...



Rudy against abortion...



A person's entitled to change their mind, but he should be up front about why he did so.

Atlanta's MARTA Buses Glow In The Dark To Sell Ads

MARTA an innovator in advertising
Newest creation: Bus wraps that glow in the dark

By PAUL DONSKY
The Atlanta Journal-Constitution
Published on: 03/13/07

One of the most aggressive advertising innovators in metro Atlanta isn't a Fortune 500 company or a scrappy Internet upstart. It's MARTA, the regional transit system, which is selling space on its buses, trains and rail stations with the gusto of a NASCAR racing team.

Ads are shown on video screens hanging from rail platforms and on televisions bolted inside buses and rail cars. Buses and trains have been wrapped to create rolling billboards touting everything from new condominium towers to bail bondsmen. The transit system was the first in the nation to place ads inside subway tunnels in a way that creates short moving pictures for riders in passing trains.

MARTA has wrapped buses and trains to create rolling billboards touting everything from new condominium towers to bail bondsmen.


John Spink/Staff
(ENLARGE)
Advertising produces about $5 million in annual revenue for MARTA, a small percentage of its $324 million operating budget, but its marketing director thinks itÕs an area poised to grow.

This month, MARTA is pushing the envelope again, becoming the first to wrap buses in ads made from a special material that glows in the dark.

Glowing buses? Subway movies? TVs on trains? Welcome to advertising, 21st century style.

Companies are finding they must try new marketing techniques to stand out in today's ad-saturated world, said Ken Bern-

hardt, a marketing professor at Georgia State University.

"The key is how do you get noticed, and doing nontraditional things is a very effective way to get noticed," he said.

Marketers say MARTA is a good vehicle for companies because the transit system's ridership skews young, the most coveted demographic for advertisers. And the 100,000 to 120,000 passengers who ride the system each day are a captive audience, with time to kill whether waiting for a train or riding on a bus.

Of course, MARTA isn't the only nontraditional place ads are showing up. They're being beamed onto TV screens mounted in elevators, posted above urinals in bathrooms and, increasingly, disguised as e-mails from friends and colleagues.

But in MARTA, marketers have found an eager participant in the new advertising game. Until recently, the transit system has been struggling to make ends meet and desperate for new revenue streams. The economic downturn after the Sept. 11 attacks eroded MARTA's primary income stream, sales tax collections, and pushed the system to think outside the box.

Unlike most transit systems, MARTA gets no operating money from the state. Advertising brings in about $5 million a year for MARTA, a relatively small percentage of the transit system's $324 million operating budget. But it's an area poised to grow, said Tony Griffin, MARTA's director of marketing.

"The revenue hasn't been what we hoped it would be, but we hope down the road we've opened up a nice revenue source for the future," Griffin said.

MARTA was the nation's first transit system to put television screens in rail cars, and remains the only system with electronic signs in all rail stations.

"MARTA is a leader in terms of trying stuff," said Wendell Reilly, CEO of Atlanta-based SignPost Networks, which is paying MARTA about $144,000 a year to hang digital display screens throughout the rail system.

MARTA doesn't sell ads, leaving that work to advertising and media companies who pay the transit system for the right to wrap buses and place video screens on trains and in rail stations. MARTA doesn't pay for the equipment but does receive a percentage of ad sales.

Griffin stresses that the video and TV screens do much more than show ads.

The rail station monitors, for instance, provide riders with a steady stream of news, from sports scores to local headlines, sandwiched between short ad spots. At the bottom of the screen, a new feature counts down the minutes until the next train arrives. The bus TVs air local news reports, entertainment programs and MARTA news.

Sidney Daniels, 48, a regular MARTA bus rider, said he likes the feature.

"It's entertainment," he said. "It's convenient to everybody."

Advertising on MARTA has worked well for one small Atlanta company, Free at Last bail bonds, which has been putting its logo on MARTA buses since November 2005.

Business has gone up, prompting the company to sign a second yearlong contract. About half of Free at Last's marketing budget is now spent on MARTA bus ads, said Jennifer Greene-Dallam, the company's CEO.

The ads are successful because it takes little effort to watch a bus rolling by, she said.

"The Yellow Pages, you have to actually open the book," she said. "Hopefully, you've seen our bus running on the streets. It's brand recognition."

Until the 1990s, MARTA took a restrained approach to advertising. Buses completely wrapped in ads didn't become common until just before the 1996 Summer Olympics.

MARTA's advertising thirst does have limits. MARTA has no plans to sell naming rights for a rail station. Liquor ads are not permitted, either.

The subway tunnel ads remain a pilot project. No plans are in the works to make the ads a permanent part of MARTA's arsenal, officials said. The lone subway ad in place, for Lexus, is scheduled to be removed within three months.

At least one MARTA board member, the Rev. Walter Kimbrough, says he'd like to see the system stop wrapping buses.

"If you see a MARTA bus that is wrapped, you don't really know that it's a MARTA bus," he said, noting that suburban bus systems have begun running in downtown and Midtown in recent years. "There will be markings on it, but you really have to look for that. And the uniformity is gone."

Reilly, the SignPost CEO, says the 145 digital screens he's installed in MARTA rail stations reach about 300,000 individual viewers each week — a figure measured by Arbitron, the same agency that monitors radio station listenership. If SignPost was a radio station, Reilly boasts it would rank among the top 10 in metro Atlanta.

To attract viewers, SignPost broadcasts news and information in 10-minute loops and developed the "next train" feature, what Reilly calls his "killer app." Short ads are shown every 10 to 20 minutes. The information's providers include CNN, The Atlanta Journal-Constitution and Reuters. SignPost gets the information free, while the content providers are able to spread their brand name to MARTA riders.

"What we're trying to do is give the MARTA rider the same thing that the automobile rider has, which is a radio," Reilly said. "It's visual radio."

YouTube - Did-It's Mr. Mark Simon Presents Copyright Problems As End-All; They're Not - "The Rules Of Industry Dynamics"

I just read a post on "Search Insider" -- a blog presented by MediaWeek -- which proves once again just how little many, even some of those who are in search engine marketing, understand how YouTube's used, let alone what its advantages are.

For evidence, I present the blog of one Mark Simon, the VP of Industry Relations at Did-It in New York City. He had the never to try to make a jump from stating that Google may be harmed by the growing Social Networking wave, to the now tired idea that YouTube, which is owned by Google, will fall on its sword because of copywrite problems. Implying that YouTube's content is not original.

As I explained in the response to his blog, his argument is not logical because YouTube has a great deal of original content. Mr. Simon writes "By providing the capability to easily search for copyrighted material, YouTube --which is to say, Google -- makes YouTube a more effective hosting service for pirated content, even if it conducts that hosting against its will. That opens Google up to copyright complaints...For media sites like Yahoo and MSN, which have large amounts of unique content, these problems are far less serious. First, their unique content creates other avenues of monetization, should copyright issues ever threaten a part of their search business."

That's one of the most ridiculous statements I've ever read. YouTube has a milions of video clips that are original, from Renetto, to LonelyGirl, to Kate On Sports, the list goes on and on. This -- Mr. Simon's article -- is yet another expression of East-Coast misunderstanding of, and lack of respect for, the growing video distribution industry, of which YouTube is the current leader. This is a constant song -- so common I liken it to the old desire that California fall into the Pacific Ocean.

YouTube's located in San Bruno, California, in the San Francisco / Oakland / San Jose Bay Area -- ok, the Bay Area but I did that for those who don't know what it is.

Mr. Simon, here are some basic rules of industry dynamics I want you to pay attention to:

1) The video distribution industry will grow in indirect proportion to the ease of use of video recording devices, their decrease in price, and the ease of use of systems to upload material they produce.
2) "Dynamics Rule One" will continue the reduction in the "barrier to entry" for those who want to make video shows.
3) The combination of Dynamics Rules One and Two will maintain a constant demand for and production of original content on all of the 77 "YouTube-type" video distribution portals.

Given those rules, you're absolutely wrong regarding Google / YouTube, but I enjoyed reading your take nonetheless.

Google - Who Do They Use For Transit? Bauer's Worldwide Transportation

Bauer's Worldwide Transportation , which helped me in my effort to bring the Super Bowl to Oakland, has only grown., offering Hybrid Cars and stretch Lincolns, taking over the "Pure Rush" party brand. The firm, ran by Founder and President Gary Bauer, is now responsible for shuttling Google's employees too and fro. Here's the NY Times article:

MOUNTAIN VIEW, Calif. — The perks of working at Google are the envy of Silicon Valley. Unlimited amounts of free chef-prepared food at all times of day. A climbing wall, a volleyball court and two lap pools. On-site car washes, oil changes and haircuts, not to mention free doctor checkups.

Stephen Weis, a software engineer for Google, uses the company’s shuttle bus service. Bicycles can be stored on exterior racks.

But the biggest perk may come with the morning commute.

In Silicon Valley, a region known for some of the worst traffic in the nation, Google, the Internet search engine giant and online advertising behemoth, has turned itself into Google, the mass transit operator. Its aim is to make commuting painless for its pampered workers — and keep attracting new recruits in a notoriously competitive market for top engineering talent.

And Google can get a couple of extra hours of work out of employees who would otherwise be behind the wheel of a car.

The company now ferries about 1,200 employees to and from Google daily — nearly one-fourth of its local work force — aboard 32 shuttle buses equipped with comfortable leather seats and wireless Internet access. Bicycles are allowed on exterior racks, and dogs on forward seats, or on their owners’ laps if the buses run full.

Riders can sign up to receive alerts on their computers and cellphones when buses run late. They also get to burnish their green credentials, not just for ditching their cars, but because all Google shuttles run on biodiesel. Oh, and the shuttles are free.

But if the specifics sound quintessentially Googley, as insiders call the company’s quirky corporate culture, it is the shuttle program’s sheer scale that befits Google’s oversize ambitions. This is, after all, a company whose stated goal is to organize the world’s information — and whose founders’ corporate jet is a Boeing 767.

“We are basically running a small municipal transit agency,” said Marty Lev, Google’s director of security and safety, who oversees the program.

Not that small, really. The shuttles, which carry up to 37 passengers each and display no sign suggesting they carry Googlers, have become a fixture of local freeways. They run 132 trips every day to some 40 pickup and drop-off locations in more than a dozen cities, crisscrossing six counties in the San Francisco Bay Area and logging some 4,400 miles.

They pick up workers as far away as Concord, 54 miles northeast of the Googleplex, as the company’s sprawling Mountain View headquarters are known, and Santa Cruz, 38 miles to the south. The system’s routes cover in excess of 230 miles of freeways, more than twice the extent of the region’s BART commuter train system, which has 104 miles of tracks.

Morning service starts on some routes at 5:05 a.m. — sometimes carrying those Google chefs — and the last pickup is at 10:40 a.m. Evening service runs from 3:40 p.m. to 10:05 p.m. During peak times, pickups can be as frequent as every 15 minutes.

At Google headquarters, a small team of transportation specialists monitors regional traffic patterns, maps out the residences of new hires and plots new routes — sometimes as many as 10 in a three-month period — to keep up with ever surging demand.

Many employers run programs for commuters, including van pools, shuttles to and from transit hubs and subsidies for public transit and alternative modes of transportation, but several transportation experts say Google appears to have built an unparalleled transit network.

“I don’t know of any program in the Bay Area or in a metropolitan area nationwide larger than that,” said Tad Widby, the project manager for the 511 Regional Rideshare Program, who has studied transportation systems nationwide.

As much as it is a generous fringe benefit or an environmental gesture, the shuttle program is a competitive weapon in Silicon Valley’s recruiting wars.

One of the biggest challenges facing the Google juggernaut, with a staff that has been doubling every year, is to continue to attract the best. Many technology workers say that the potential benefit from stock options for new hires is limited, since the company’s shares have already surged more than fourfold since its 2004 public offering of $85.

The shuttles may not be able to lift Google’s stock price, but they have struck a chord with employees.

“It’s the most useful Google fringe benefit,” said Wiltse Carpenter, a 45-year-old software engineer. Mr. Carpenter has been with Google only a few months, but before that he had commuted from San Francisco to the same Highway 101 exit since 1992, having worked at Silicon Graphics and Microsoft, two Google neighbors. “It’s changed my quality of life,” he said.

That sentiment is not surprising. Even Googlers have to worry about the area’s high real estate prices, which have sent families to the outer confines of the region in search of cheaper housing. And the hopping cultural and social life of San Francisco remains a magnet for young workers, even though the commute to offices in Silicon Valley, some 35 miles to the south, can take well over an hour. A recent survey showed that traffic was the No. 1 concern for the area’s residents — for the 10th year in a row.

But on a rainy winter afternoon, as some 20 Google employees hopped onto the 4:40 p.m. back to the Mission and Noe Valley districts of San Francisco, those concerns seemed distant. The shuttle merged onto Highway 101, made its way across three lanes packed with slow-moving vehicles and into the carpool lane, where it began speeding past hundreds of commuters.

Inside, most riders appeared to abide by the shuttle’s etiquette rules. Cellphone conversations are allowed if they are work-related and sotto voce. But loud personal calls are definitely out. In fact, except for a couple snuggled together, no one sat on adjacent seats. Many took out iPods or laptops and worked, surfed the Web or watched videos.

“People tend to be quiet and respectful that this is people’s downtime,” said Diana Alberghini, a 33-year-old program manager.

Google will not discuss the cost of the program, which it operates through Bauer’s Limousine, a private transportation company in San Francisco. But the shuttles appear to be having the desired effect on recruiting. Michael Gaiman, a 23-year-old Web applications engineer who lives in San Francisco and was recently hired, said he turned down an offer from Apple before accepting the job at Google. “It definitely was a factor,” Mr. Gaiman said of the shuttle.

Colin Klingman, 38, who works at Google as an independent software contractor — and hence has to pay a small fee for the shuttle to comply with tax rules — said he waited to apply to Google until there was a stop near his San Francisco house.

Those types of decisions have been noticed around Silicon Valley. Yahoo, a leading competitor to Google, began a shuttle program in 2005 that could be described as the Pepsi to Google’s Coke. It shuttles about 350 employees on peak days to and from San Francisco as well as Berkeley, Oakland and other East Bay cities. Yahoo’s buses also run on biodiesel and are equipped with Internet access, but the company’s commute coordinator, Danielle Bricker, said the program was only “indirectly” inspired by Google’s.

Meanwhile eBay recently began a pilot shuttle to five pickup spots in San Francisco. And some high-tech employers are coming up with other approaches. Instead of making it easier for employees to live far from work, Facebook, the social networking site, makes it easier for them to live nearby: it offers a $600 monthly housing subsidy for those who live within a mile of the company’s Palo Alto headquarters.

There are signs that Google’s shuttles could be affecting — albeit in small ways — the region’s housing market.

When Adam Klein, a 24-year-old software engineer, moved to San Francisco in 2005 to take a job at Google, he looked for a rental apartment within a 15-minute walk of a shuttle stop. His walk to the Civic Center stop turned out to be a bit longer. “I didn’t take into account the hills,” Mr. Klein said. Many of his friends are moving close to other shuttle stops. “Those stops have attracted people,” he said.

The area surrounding one of the shuttle’s Pacific Heights stops had a dozen or so Googlers living nearby in 2005. That number has surged to more than 60.

For all their popularity, the shuttles have yet to earn Google the title of most commuter-friendly employer. The top spot in the Environmental Protection Agency’s Best Workplaces for Commuters went to Intel, which allows telecommuting, offers transit subsidies to employees and helps pay for shuttles that bring workers from transit stops, among other benefits. Google tied Oracle for third; Microsoft came in second.

But Googlers hooked on the convenience of the shuttles say nothing tops their commuting perk.

“They could either charge for the food or cut it altogether,” said Bent Hagemark, a 44-year-old software engineer who boarded a Google shuttle in Cow Hollow, an upscale neighborhood in the north end of San Francisco. “If they cut the shuttle, it would be a disaster.”