Google innovates - for Egypt

In a release yesterday on Google's official blog, "Some weekend work that will (hopefully) enable more Egyptians to be heard" Google announced they've already put a workaround in place for the "internet shutdown" stifling the flow of information coming from Tahrir Square and other protest sites in Egypt.

"Like many people we’ve been glued to the news unfolding in Egypt and thinking of what we could do to help people on the ground. Over the weekend we came up with the idea of a speak-to-tweet service—the ability for anyone to tweet using just a voice connection."

The engineers created a service that not only tweets the message using the hashtag #egypt, but allows for dialing in to collect/hear tweets, too, using the same phone number.

This really shines a light on the concept of an "internet kill switch" in the U.S., which Congress is actually considering again. The bill has not been re-introduced, but reportedly it's being "floated" by Maine Senator Susan Collins who was on the right side of efforts to repeal "Don't Ask Don't Tell" and she assures reporters it wouldn't have the same sweeping impact as Mubarak's current information blockade in Egypt. I'm skeptical, Senator, of attempts to control the flow of information.

I applaud Google's rapid response, but what if I wanted more specifics? What if I want to search on a hashtag related to Tahrir Square, for instance, which is trending now on Twitter?

Although you never know what will change if such a bill moves forward, in its current form there's no provision for judicial review if and when the administration shuts down the internet. I'm not worried that Obama would prevent us from learning about Tea-Baggers rallying to whine about taxes, but moving forward it's important that we not create laws that disturb and undermine the balance of power deliberately crafted into our Constitution during this country's formation, (even if judges and courts funded by taxes are arguably a socialist approach to conflict resolution.)

There's a lesson here, about restricting freedom of speech when people want to exercise their right to assemble peaceably, and most of us outside of the U.S. Capitol want to see that freedom restored to 80 million Egyptians and remain protected for 300 millions U.S. citizens as our Constitution mandates.

Thomas Hayes is an entrepreneur, former Democratic Campaign Manager, strategist, journalist, and photographer who contributes regularly to a host of web sites on topics ranging from economics and politics to culture and community. You can follow him as @kabiu on twitter.

Google News 'Massacre' Affects Small Business Bloggers

As Zennie pointed out earlier in his post, "Google News Meta Tags Program Killing Blog Listings" Google News has done a lot to "clean out" their database of small publishers. Basically, the decision was made without warning, without explanation, and without any input from Google Staff to publishers.

There are a couple of things at play, here and many unanswered questions. First, many blog owners have been sent out generic emails which state that their blogs don't meet "quality guidelines."

Really? What are the quality guidelines? I'd link to a list of them...but guess what? There are none! A review of some of the publishers who have reported their blogs to be de-listed leaves one scratching their head. Why are publishers who have been listed for several years, who give credit to their sources via links, and who engage readers in meaningful conversations de-listed while some content mills get to stay listed?

Scott Rosenberg at Salon.com called out one Associated Content writer for his overuse of the popular search key "Dr. Laura n-word" back in August. A cursory glance at the link to the piece
leads you to the
author's page... and guess what? The same author is still using practices, which Rosenberg describes as "vein, cobbled together with no care beyond an effortful -- and, I guess, successful -- determination to catch Google's eye by repeating the phrase...as many times as possible."

A quick look at Google's small amount of guidelines that are available in the Webmaster tools claims that you are supposed to make your content "primarily for users, not search engines" and that a Webmaster should ask him/herself before posting anything "does this help my users, would I do this if search engines didn't exist?" It's important to note that these are quality guidelines in general - not just for Google News. There are no such guidelines, to this blogger's knowledge, of any special quality guidelines for Google News alone.

The whole "content farm" and small publisher backlash has been a long time coming. Last year, Belinda Luscombe at Time Magazine wrote an article titled "Why Does Google Search Love Examiner.com?" The article goes on to say that articles on the site are a compendium of tidbits culled from other websites, neither advancing the story nor bringing any insight (a description, it should be noted, that can be just as fairly applied to many offerings of more mainstream media). Most Examiners are not journalists, and their prose is not edited."

This all goes against the premise of Google News which is "original" content - which you will find on sites like Zennie62.com and also ours and several other recently banned publishers.

There are a couple of questions that I, along with thousands of other small business bloggers, want answered. 1) What determined who got erased from the Google News database 2) Why isn't everyone treated the same? Why are there still small publishers in News? And most importantly...why aren't Google employees responding to the many publisher pleas in their "help" forum?

The Effects of Google's Blog 'Massacre' On Me

How has this affected this small business blogger? Our traffic has declined about 90%, and our ad revenue about the same. Therefore, it's not only our small business that has been affected - it's also the small business ad networks that we used in addition to Google Adsense. In addition, we had to tell our writers to 'hold off' on hyper posting until we can either get re-listed with Google News or figure out how to build our traffic up to a base where we can afford to pay writers.

We, too, contacted Google News explaining that we had installed a plugin to solve the "meta tag" compliance issues Zennie has discussed earlier. We explained that we hired an editor (who we will try to retain, but may not be able to), and outlined all we have done to "comply" with the implied quality guidelines.

The response we got was the same response Zennie got which read:We periodically review news sources, particularly following user complaints, to ensure Google News offers a high quality experience for our

Upon reviewing your site, we found that we can no longer include it in Google News at this time. We have certain guidelines in place regarding the quality of sites which are included in the Google News index

If your site is in violation of these guidelines, it will not be added to Google News. Please feel free to review these guidelines at the following link:]Please note that you'll still be able to find your site in Google Web Search and other Google services.

Thanks for your interest in Google News.

The Google News Team

Back to the drawing board.

This isn't right. There are too many weird factors at play. Is Google trying to suppress the voice of the independent blogger? Is Google giving in to "big media", paving the way to the day where we will have to pay publications for their online information?

All I know is that the actions are blatantly un-American, infringe on our rights, and borderline on violating first Amendment rights....but Why? Who's behind this recent action by Google? The same action which has added quite possibly 10-20 more people to the ranks of the unemployed - just on my publication (which has no relation to Zennie62.com) alone? Why was this move made over the holiday, and why won't Google reply to any inquiries from frantic publishers willing to bend over backwards and do whatever is necessary to keep Google happy?

Google's NYC holiday party has Filet mignon on menu

Perks: Filet mignon on menu at Google's NYC holiday party -- I wish I were there!

Cuil Is A Cool Search Site That Launched This Week

So have you tried the website Cuil, well, it's actually a new search engine like Google. Check it out. More later.

Chinese Government Already Arresting Dissidents Before Olympics

http://zennie2005.blogspot.com - If you remember the video I made where I talked about how the Chinese Government could use IP address data from the Viacom / Google lawsuit to find dissidents and arrest or kill them --

See:

http://www.youtube.com/watch?v=1ua_XT1RJIE

Then brace yourself because the Chinese have already arrested two Internet dissidents Du Daobin and Ye Guozhu and have done so before the Bejing Olympics.

Both dissidents were arrested for "subversion" or writing against the actions of the Chinese Government. Such actions bring into focus the value of the "annoymous blogger" because the idea is that by being just that, one can explain and report in a dissident fashion without the kind of retribution these two gentleman are facing.

But the actions of some using the term annoymous have threatened the very ability to use that term. As a momentary aside, people using that term must take care not to abuse its use for mean-sprited purposes.

China is clearly concerned about its image during the Olympics and as such does not want dissidents exposed to foreign journalists, so they're locking them up. It's up to the Internet blogging and vlogging community to expose their actions and even make sure that Chinese nationals are informed of them.

Finally, President Bush should not just go to the Olympics but remind China of its human rights violations

PodTech: Tech Media Company That Got $7.5 Million Sold For $500,000

In what has to mark as a disappointing end to a company with a lot of promise, I learned that PodTech, the tech media company which publishes online and downloadable videos about new technology and at one point featured video bloggers like Robert Scoble and Irina Slutsky, and raised $7.5 million in 2006, sold for just $500,000.

That's right.

The main reason was a difference between the managers in determining where the company should place it's focus. Plus, it was losing the original talent. CEO John Furrier left the company last year. Robert Scoble gave this take at Friend Feed with a chime in by Furrier and others...:

I'm cool with telling the story. I just need a couple of glasses and wine and a lot of time to tell it first. Podtech was screwed up by a number of decisions. Everyone played a part, but I sure learned a lot about how a company can screw up big time. Major learnings for me? 1. Have a story. 2. Have everyone on board with that story. 3. If anyone goes off of that story, make sure they get on board immediately or fire them. PodTech did none of the three and I'm sorry for my part in not making the three happen - Robert Scoble

That's the cool thing about you, Scoble...you're human and admit it too! - Sean McGee

Not all ventures succeed though. How many 'fail' for those that succeed? It pays to take a pragmatic view. I think it's a hot market, and the impetus to succeed is high, eventually some will break - Mo Kargas

Other things I learned: 1. Make sure people are judged by the revenues they bring in. Those that bring in revenues should get to run the place. People who don't bring in revenues should get fewer and fewer responsibilities, not more and more. 2. Work ONLY for a leader who will make the tough decisions (see above). 3. Build a place where excellence is expected, allowed, and is enabled. 4. Fire idiots quickly (didn't happen at PodTech -- even if you count me as one of the idiots). - Robert Scoble
We get so much coverage of companies when they launch, when they're growing, etc. I'm hoping that someone writes an in-depth piece on what went wrong at PodTech so that entrepreneurs can learn from this. There is so much that you can learn from failures. - Mike Doeff

Other things I learned: 1. if your engineering team can't give a media team good measurements, the entire company is in trouble. Only things that are measured ever get improved. 2. When your stars aren't listened to the company is in trouble. 3. When your stars start leaving (Gillmor and Owyang left before I did) the company is in trouble. 4. Getting rid of the CEO, even if it's all his fault, won't help unless you replace him/her with someone who is visionary and who can fix #1,2,3. - Robert Scoble

Mike: I'm not going to be the one who writes that. Much of the worst stuff is too personal. Failures of companies often happen around failures at the leadership level. Telling why things failed means telling off investors, executives, and others (and even me). Not likely to happen because that'd mean burning bridges and I'm just not willing to do that. These people have too many friends. :-) - Robert Scoble

My vote is for assimilation into something bigger. They bought it to "right the wrongs" and flip it to someone else. Heck, at 500k, it's a bargain right now...IF things are cleaned up. - Bradley McSpinn

Brad: almost all of the talent left. What's left now is not much that's worth much. The revenues came because of our social media leadership. That's what Furrier really had in his hands. Owyang. Me. Cunningham. Jones. Gillmor. The rest of the stuff was a pipe dream that didn't lead anywhere, which is really why the company burned through $7 million (plus several million in revenues). - Robert Scoble

I am going to write an in depth post on this story. It's huge. There are many lessons. Scoble's view is from his perspective but there is a big picture that goes way beyond Scoble's view and that has to do with building a company from a zero stage. I've moved on from a year ago after I was forced out by the board. We made some mistakes but directionally correct. Sure if I had a mulligan things might be different but a business strategy, financing strategy, and team strategy are part of the story.. - John Furrier

john: I am looking forward to your post. - Robert Scoble

There are many lessons to learn that I'll post about. PodTech had a great chance and pioneered some of the best practices in social media. One thing that I'll talk about is the difference between self financed growth strategies and venture backed growth strategies. - John Furrier

Looking forward to your posts John. - Thomas Hawk

I'm looking at this from way on the outside. The value of my perspective is that I know nothing about internal management, visions, discussions, factions, or what have you. All I can say is that from afar, I never got any brand coherence from PodTech. Was it news? paid corporate marketing videos? analysis? community? There were some powerful personal brands--I still follow them in the PodTech diaspora--but it felt they never cohered into a PodTech identity. (That doesn't mean losing personal identity.) - Michael Markman

Michael: exactly. We never played together as a team. It is why entrepreneurs need different skills after they start their companies. It is not enough to sell people on a dream. You must coach your way to it too. - Robert Scoble

What's interesting to me and the sign of a real problem is to have $7.5 million and burn through it, then wind up with a company worth just $500K.

With all this, there are some who think Podcasting is failing, but there are many signs this is not true, including the success of shows like "Ask A Ninja" which pulls in money from sponsorship.

But overall, my personal feeling is that people are lazy and don't want to download anything if they don't have to. That's why I focused on online browser-based sim games like the Oakland Baseball Simworld, rather than downloadable ones.

In the end, it's eyeballs and not downloads that matter and pay, too.

"Virgle" - Google Founders Page And Brin Want To Colonize Mars - I Can't Go

"Virgle" sounds and reads like a great project. The founders of Google and the founder of Virgin want to collonize Mars. But my take on this, after some thought, is why the hell should we focus on taking our fucked-up act to Mars?

Why can't Larry and Sergey focus on problems right here at home and in the U.S.A?

We've got an economy that's a mess. High crime rates. Homeless people abound. And yet, these guys, these billionaires want to go off and start a Mars Colony. They want you to make a YouTube video and explain why you want to go to Mars. Heck, I'm going to explain why we should not go to Mars, at least not now.

I think it's a waste of great time, money, and energy that could be applied to more worthwhile projects right here at home.

I also don't like they they get to chose who goes. Why? Because it's there project? Will there be any Black folks beyond the estimated one percent who work for Google? I wonder.

Well, here's their video:

Larry and Sergey:



Richard Branson:

Emma Thompson @ Davos Forum replies to (My) Zennie62 Video On Racism

Readers of The Zeitgeist may remember the video I submitted to the Davos Forum in Switerland and as part of "The Davos Question" where YouTubers were asked to make videos that responded to the question: "What one thing do you think that countries, companies or individuals must do to make the world a better place in 2008?" The process set up by YouTube at Davos allows attendees to make video responses to the questions submitted.

Well, I got my video response to the Davos question in right under the time wire, but the effort was more than worth it! On Friday, January 25th award-winning actress Emma Thompson took time at Davos to make a video answering my own. Thompson said "I really loved your video...One of the greatest problems that we have is in receiving and tolerating anyone who is different from ourselves, and we have so many boundaries in the World. And I think the only way that we can melt those boundaries is in talking to each other. We need to listen to each others stories. I think art and culture can help a great deal and we need to encourage businesses and politicians to listen in a slightly different way."

She ends the video by saying that she hears my message and that one action all of us can take every day is to turn around the talk to someoe who is different from ourselves.

It's any honor to receive a response from Ms. Thompson because her humanitarian efforts have been inspirational, and in fact she received an awards at Davos for her work on that area. Here's the video she made:



I'll make a video that futher outlines my idea for a program to help in this area.

TechCrunch's Arrington Interviews Barack Obama On Tech Issues

A great interview which shows the Senator's command of key Internet issues facing us.

Q&A With Senator Barack Obama

Net Neutrality

Michael Arrington: What is your position on net neutrality? Specifically, should tiered pricing be allowed by the access providers?

Senator Barack Obama: As I stated during my visit to Google on November 14, I will take a backseat to no one in my commitment to network neutrality. The Internet is the most open network in history. We have to keep it that way. I will prevent network providers from discriminating in ways that limit the freedom of expression on the Internet. Because most Americans only have a choice of only one or two broadband carriers, carriers are tempted to impose a toll charge on content and services, discriminating against websites that are unwilling to pay for equal treatment. This could create a two-tier Internet in which websites with the best relationships with network providers can get the fastest access to consumers, while all competing websites remain in a slower lane. Such a result would threaten innovation, the open tradition and architecture of the Internet, and competition among content and backbone providers. It would also threaten the equality of speech through which the Internet has begun to transform American political and cultural discourse. Accordingly, network providers should not be allowed to charge fees to privilege the content or applications of some web sites and Internet applications over others. This principle will ensure that the new competitors, especially small or non-profit speakers, have the same opportunity as incumbents to innovate on the Internet and to reach large audiences. I will protect the Internet’s traditional openness to innovation and creativity and ensure that it remains a platform for free speech and innovation that will benefit consumers and our democracy.

Privacy

MA: Should the government involve itself in protecting personal privacy online? Since current measures are doing little to solve the problem, what do you think can be done to address the issue?

BO: Dramatic increases in computing power, decreases in storage costs and the huge flows of information that characterize the digital age bring enormous benefits, but also create risk of abuse. We need sensible safeguards that protect privacy in this dynamic new world. As president, I will strengthen privacy protections for the digital age and will harness the power of technology to hold government and business accountable for violations of personal privacy.

Specifically, I will do the following:

To ensure that powerful databases containing information on Americans that are necessary tools in the fight against terrorism are not misused for other purposes, I support restrictions on how information may be used and technology safeguards to verify how the information has actually been used.

I support updating surveillance laws and ensuring that law enforcement investigations and intelligence-gathering relating to U.S. citizens are done only under the rule of law.

I will also work to provide robust protection against misuses of particularly sensitive kinds of information, such as e-health records and location data that do not fit comfortably within sector-specific privacy laws.

I will increase the Federal Trade Commission’s enforcement budget and will step up international cooperation to track down cyber-criminals so that U.S. law enforcement can better prevent and punish spam, spyware, telemarketing and phishing intrusions into the privacy of American homes and computers.

Mobile Spectrum Auctions and Rules

MA: What is your position on the mobile spectrum? Should government force open access or should it simply auction it off to the highest bidder and let the carriers decide what types of services to offer?

BO: I will confront the entrenched Washington interests that have kept our public airwaves from being maximized for the public’s interest. As president, I will demand a review of existing uses of our wireless spectrum. My bottom line is that rural America needs more and better wireless broadband service, networks should be as open to innovation as possible, and the consumer needs greater freedom and choice. We must make sure the nation’s airwaves are licensed to maximize their public benefit. Auctions have most recently been conducted without sufficient incentives to encourage full use and competition. With respect to the upcoming 700 megahertz auction, many experts believe that this spectrum in question is the last remaining available space in the airwaves for auction with the promise to get wireless broadband deployed to every community. I would have gone further than the Federal Communications Commission has done to date to make sure that this spectrum will be used and open to innovation, but I support the direction the FCC is moving in toward more competition and encouraging new entrants into this market and I will direct my administration’s FCC to continue moving in that direction.

The Digital Divide

MA: What is your opinion of the E-rate program? What else can be done to increase access to technology in our schools? What can be done outside of schools to address the digital divide more generally?

BO: I consider the E-rate program a success because it has helped make broadband nearly ubiquitous in America’s public schools and I am honored that Reed Hundt and Bill Kennard, the FCC Chairmen under President Clinton who oversaw the plan’s creation and implementation, have chosen to endorse my candidacy for President. Unfortunately, we have not made further progress under the Bush Administration and I will recommit America to ensuring that our schools, libraries, households and hospitals have access to next generation broadband networks. I will also make sure that there are adequate training and other supplementary resources to allow every school, library and hospital to take full advantage of the broadband connectivity. In terms of bridging the digital divide outside of schools, I will reform the two major programs which can drive broadband into underserved communities. I described a bold approach to reforming spectrum policies in the previous question. In addition, my administration will establish a multi-year plan with a date certain to change the Universal Service Fund program from one that supports voice communications to one that supports affordable broadband, with a specific focus on reaching previously un-served communities. Finally, I will encourage innovation at the local level through federal support of public/private partnerships that deliver broadband to communities without real broadband.

Education

MA: How would you define “technically literate?” What technology skills should every eighth grader possess? What do you think is the best way to reach the goal?

BO: To me, technical literacy means ensuring that all public school children are equipped with the necessary science, technology and math skills to succeed in the 21st century economy. As president, I will make math and science education a national priority and provide our schools with the tools to educate 21st century learners. Access to computers and broadband connections in public schools must be coupled with qualified teachers, engaging curricula, and a commitment to developing skills in the field of technology. All children must have access to strong math and science curriculum at all grade levels, including the pre-K level. That’s why I will also invest in research and development in science education to determine what types of curriculum and instruction work best. At the college level, I will work to increase our number of science and engineering graduates, encourage undergraduates studying math and science to pursue graduate studies, and work to increase the representation of minorities and women in the science and technology pipeline, tapping the diversity of America to meet the increasing demand for a skilled workforce. If we export our best software and engineering jobs to developing countries, it is less likely that America will benefit from the next generation innovations in nanotechnology, electronics, and biotechnology. We must have a skilled workforce so that we can retain and grow jobs requiring 21st century skills rather than forcing employers to find skilled workers abroad.

Internet and Taxes

MA: What is your position on Internet-only taxes? What is your position on the capital gains tax rate? What is your position on the way venture capitalists should be taxed on carried interest?

BO: Internet-Only Taxes: I support the moratorium on Internet-only taxes and will support all efforts to keep the Internet tax free.

Capital Gains Taxes: I will promote tax fairness by adjusting the top dividends and capital gains rate to a level that would be closer to, but no higher than, the rates set during the Reagan Administration in 1986.

Carried Interest: I will close the carried interest loophole.

Immigration and H1B Visas

MA: What is your position on H1B visas in general? Do you believe the number of H1B visas should be increased?

BO: Highly skilled immigrants have contributed significantly to our domestic technology industry. But we have a skills shortage, not a worker shortage. There are plenty of Americans who could be filling tech jobs given the proper training. I am committed to investing in communities and people who have not had an opportunity to work and participate in the Internet economy as anything other than consumers. Most H-1B new arrivals, for example, have earned a bachelor’s degree or its equivalent abroad (42.5%). They are not all PhDs. We can and should produce more Americans with bachelor’s degrees that lead to jobs in technology. A report of the National Science Foundation (NSF) reveals that blacks, Hispanics, and Native Americans as a whole comprise more that 25% of the population but earn, as a whole, 16% of the bachelor degrees, 11% of the master’s degrees, and 5% of the doctorate degrees in science and engineering. We can do better than that and go a long way toward meeting industry’s need for skilled workers with Americans. Until we have achieved that, I will support a temporary increase in the H-1B visa program as a stopgap measure until we can reform our immigration system comprehensively. I support comprehensive immigration reform that includes improvement in our visa programs, including our legal permanent resident visa programs and temporary programs including the H-1B program, to attract some of the world’s most talented people to America. We should allow immigrants who earn their degrees in the U.S. to stay, work, and become Americans over time. As part of our comprehensive reform, we should examine our ability to replace a stopgap increase in the number of H1B visas with an increase in the number of permanent visas we issue to foreign skilled workers. I will also work to ensure immigrant workers are less dependent on their employers for their right to stay in the country and would hold accountable employers who abuse the system and their workers.

Intellectual Property

MA: Do you think changes are needed in the way the U.S. Patent and Trademark Office reviews and grants patents?

BO: I know that it is essential we have a system that produces timely, high-quality patents. By improving predictability and clarity in our patent system, we will help foster an environment that encourages innovation. Giving the Patent and Trademark Office (PTO) the resources to improve patent quality and opening up the patent process to citizen review will reduce the uncertainty and wasteful litigation that is currently a significant drag on innovation. With better informational resources, the Patent and Trademark Office could offer patent applicants who know they have significant inventions the option of a rigorous and public peer review that would produce a “gold-plated” patent much less vulnerable to court challenge. Where dubious patents are being asserted, the PTO could conduct low-cost, timely administrative proceedings to determine patent validity. As president, I will ensure that our patent laws protect legitimate rights while not stifling innovation and collaboration.

Renewable Energy

MA: Should carbon emissions be taxed? What will you do to encourage U.S. innovation into renewable/sustainable energy sources?

BO: I support implementation of a market-based cap-and-trade system to reduce carbon emissions by the amount scientists say is necessary: 80 percent below 1990 levels by 2050. I will start reducing emissions immediately in my administration by establishing strong annual reduction targets, and I’ll also implement a mandate of reducing emissions to 1990 levels by 2020. I will use some of the revenue generated from the cap-and-trade permit auction to invest in climate-friendly energy development and deployment. This will transform the economy and create millions of new jobs. I will invest $150 billion over 10 years to advance the next generation of biofuels and fuel infrastructure, accelerate the commercialization of plug-in hybrids, promote development of commercial scale renewable energy, invest in low emissions coal plants, and begin transition to a new digital electricity grid. A principal focus of this fund will be devoted to ensuring that technologies that are developed in the U.S. are rapidly commercialized in the U.S. and deployed around the globe.

Google Should Reindex "EnjoyPerth" Blog

I just learned over at Tech Crunch that Google removed the blog "EnjoyPerth" from its index listing, and supposedly for selling text link ads. Yikes! I don't understand why the San Jose Mercury News is allowed to do this, and not a small blogger?

Maybe it's time for a Google-competitor?

Google Acquires Jaiku, But What Are They Gonna Do With It?

Jaiku's like Twitter but a bit more flexible, they say. Still what's Google doing to do with a less popular version of Twitter? We'll see. To me, the idea is not to take over, but what you do after the take over that matters.

Google's Stock Value Shocks The World - Joe Mandese MediaPost

Will Google hit $1,000? That's the question.

IF THERE WERE ANY DOUBTS that we were back into a new, digital media economy, they were laid to rest Monday when the price of Google's shares topped $600 for the first time, giving it a price to earnings multiple of 49.54, and a market capitalization greater than the three biggest traditional media companies - Time Warner, Walt Disney Co., and News Corp. - combined. Based on Monday's closing price of $609.62 per share, Google has a market cap of $190.28 billion.

Based on their closing prices, traditional media's Big 3 - Time Warner ($71.23 billion), Walt Disney Co. ($68.50 billion) and News Corp. ($49.00 billion) - equaled a combined $188.73 billion.

Looked at another way, Google's market value is now 3.6 times greater than all of Madison Avenue's publicly traded ad agency holding companies - WPP ($17.72 billion), Omnicom ($16.43 billion), Publicis ($8.57 billion), Interpublic ($4.89 billion), Aegis ($2.96 billion), Havas ($2.484 billion), and MDC Partners ($274 billion) - combined.

The relative valuations of the new and traditional media companies are more than just symbolic. They signal investor confidence that allow companies to leverage their share value in stock-based acquisitions that can help companies grow even bigger and more dominant over time. And if Google's high price/earnings multiple seems bubblish, it wasn't apparent to experts on Wall Street.

Analysts from investment giants like Piper Jaffray and Thompson Financial raised their expectations for Google last week, as the company moved closer to releasing its latest quarterly earnings on October 18. Due in part to improved revenue forecasts, analysts at Bear Stearns, for example, have pegged the search giant's stock to reach $625 per share by the end of 2007--setting a target price of $700 dollars.

Google's share price has grown along with its share of search, and push into areas like contextual advertising, and hosted email, calendaring and publishing applications. Shares initially sold at $85 when the company went public in August 2004--and had closed at about $460 by the end of last year.

The search giant's progress has even driven some industry analysts (namely Silicon Alley Insider's Henry Blodget) to forecast shares to hit $2,000 over the next few decades--but this quarter's all-important earnings release will most certainly determine the stock's performance for the near term.


Joe Mandese is Editor of MediaPost.

Yahoo!'s Appointment of Jerry Yang As CEO No Surprise To Me - My Idea!

This week, Yahoo! announced it was hiring -- or re-hiring -- co-founder Jerry Yang as CEO. The move comes as no surprise to me because I suggested it to a newly-minted Yahoo finance executive I was sitting next to on a Monday April 30th 2007 5 PM EST flight bound from New York City, where I was for the NFL Draft, to the San Francisco Bay Area, where he and I both live.

The conversation started because we were talking about the web and "Web 2.0". In the process of the talk, we both revealed our occupations. He was only with Yahoo for about three months to that point and had just come from a meeting regarding the then-new acquisition of Ad Bright, the online ad company, in New York. I said that one reason Google was way ahead of Yahoo! was that there were two recognizable founders at the center -- Larry Page and Sergi Brin. By contrast, Yahoo's founders were no where to be seen. I said the best way to recapture some attention and institutional memory was to bring back Jerry Yang.

After the conversation, the man said little. He was working on a massive Excel spreadsheet that explained Yahoo's ad inventory and revenue estimates. OK, I absorbed a lot of information. Hey, it was in my face, what could I do?

Yahoo's website is an enormous system containing over 100 million pages and several billion impressions. I was really surprised at just how large the site system and the company as a result, had become. And it may be the very reason for the problems it faces -- it's so big both in site and company structure that it's lost it's identity.

Can Jerry Yang bring Yahoo! back? Perhaps. But I think the first move should be to simplify what's there. Yahoo's all over the place and it's hard to see it in a coherent fashion. Google's website design provides a key, as it's many services are neatly separated and grouped so one does not get lost. This isn't true for Yahoo!'s site at all.

Yahoo! needs to find a new design formula that's easy and timeless and scaleable -- and stick with it.

Back In Action After A Mistaken Blogger Bot Block

That's right. This great blog system was the victim of a massive and mistaken block by Googlebots, thinking these were spam blogs. They're not. What Google must do is adjust it's bots so that they "see" mutliple writers and photos in posts.

Also, they should explain in detail what's triggering such behavior from the bots. As more and more of our economic activity moves online, it will be important for Google to make sure these errors occur less and less, if at all.

Sam Zell's Nuts - Google's Not Using His Content

Here's an example of how some people just don't get the Internet -- Sam Zell . According to CNBC and The Washington Post, Sam comes to Stanford University and makes this comment:

"If all of the newspapers in America did not allow Google to steal their content, how profitable would Google be?" Zell said during the question period after his speech. "Not very."

This proves he doens't understand what the heck's going on. Google DRIVES traffic to the newspapers -- all Google has to do is drop Sam's newspapers, advance other news sources -- which are plentiful -- and leave him in the dust!

Google has links to the newspapers -- Sam Zell can buy more links to them. But Google's not the only search engine -- there are hundreds of them! There's Yahoo! Mamma. Lycos. This list goes on. In fact, here it is, and this one doesn't include blog search engines!

Complete SE list
7Search -Pay for position SE.
Acclaim Search -by ValueCom.
AOL -Lousy web search.
AllCrawl -"Why Choose, When You Can Have It All?"
All The Web -Claims alot of pages, but disappointing.
AltaVista -Also offers translation.
Amnesi -Search internet server names (DNS names).
Ampleo -Human interactive search engine. Free.
Ask Jeeves -Uses natual language input. Mediocre.
Deja.Com -Search UseNet newsgroups.
Deoji -Includes tools for WebTV.
Dewa -
DevSearch -The web developer's SE.
DirectHit -One of the biggies. Pretty good.
DMOZ -Open directory project
Excite -Rated as one of the best SEs.
Findit2000 -
FindWhat -Pay for position.
Frequent Finders -Search for words in the actual URLs.
Funkycat -International search engine with a broad index.
GenieKnows -
Google -Huge *and* accurate, a favorite. Weighs popularity.
Go -Mis-managed by Mickey Mouse & Co.
Go2Net -
GoshDarn! -Hot new search engine
HotBot -Scalable. Search a domain, eg. [.edu].
iBound -
Info Hiway -
Infomak -
InfoSeek -Owned by Disney. Average.
Intelliseek -Their Profusion site allows searching 1000 sites, including many on the 'invisible web'
IXQuick -Highly rated.
Jump City -
Kanoodle -Pay for position SE.
Link Centre -
Link Master -
Links2Go -Most-referenced pages by topics; it's also personalizable.
Look Up -
Lost Link/ Web Links -Great site, adds links instantly... with banners!
Lycos -"Wolf spider" (Latin). Another SE biggie.
MSN -
NBCi -New respect for this search engine
TheNet1 -
Nexor Aliweb -
NorthernLight -Recommended, plus a special pay collection.
Overture -Top pay for position SE, high commercial relevance.
Pathfinder/ Time-Warner -Time, People, Money, Fortune, etc...
Reference.Com -UseNet resources
Rocket Links -Pay for position SE.
Scrub The Web -Robot SE claims to have indexed 80 MM pages. Search.Com -CNET. Infoseek SE, own db for subjects.
Search4Info -
Search Hound -Pay for position. Slow?
Search King -Indexes instantly. Surfers votes determine ranking.
Snap -Advanced setting allows excluding words, eg. xxx, porn, etc..
Splat Search -
Subjex -
Super Cyber Search -Pay for position.
ToggleBot -10MM URLs. MetaSearch, Directory, Auction Search, etc..
TopClick -The Private SE. Claims to protect privacy. No cookies.
WebCrawler -Very user friendly interface. Owned by Excite.
Web Direct -
WebSearch2K -New SE, pay for position, no adult.
WebVentureHotlist -
What-U-Seek-
Where2Go -TOP 20 search engine, directory of URLs.
WWWHunter -
Yahoo! -Leading net directory.
Zen Search -
Z Search -"The last name in searching"

Viacom Reveals Its Stupidity, Sues Google / YouTube For $1 Billion

Viacom's suing Google / YouTube for copyright infringement, and for $1 billion in damages. An act that should make some on the East Coast happy. Now, before i get to that, I want to explain just why Viacom's being stupid and will end of with egg on their face in this lawsuit.

First, Viacom should be suing the people who copy their programs and upload them to YouTube, if they want to go after anyone at all. There are 77 video-distribution companies like YouTube and any one of them can be a target for uploading Viacom's programming excerpts. Viacom's claim that YouTube has uploaded their material shows how little they understand about the market -- video makers were solely responsible for those uploads. YouTube was just a vessel, albeit a popular one.

Second, Viacom has not taken steps to "mark" the copyright of its programming in such a way as to discourage those who clip parts of the program. What Viacom fails to understand is that people don't upload the entire program, but a part they think is funny.

By contrast, Viacom has the entire program on its Comedy Channel site and forces one to wade through their entire episode just to get to a funny part. People aren't going to do that in huge numbers over time because of the fact that the clip does not indentify something newsworthy, like Stephen Colbert ranting about President Bush. Viacom doesn't understand the dynamics of the problem.

Third, Viacom's actually benefiting from YouTube uploads, as the ratings for the shows "The Daily Show" and "The Colbert Report" have increased by seven percent over YouTube's life as the evidence in article two below shows. How can Viacom claim $1 billion in damages in the past, when it never had a YouTube-like system to begin with, let alone a business model? They can't.



That's why -- including the other reasons I gave -- Viacom will be embarassed in court. They're just trying to clear a path for the control of video based on its shows. But that very act of economic restriction shows just how stupid Viacom's lawsuit really is. It's better to have video clips out there with ads at the back of them. What Viacom should do is this: when people upload material on Google / YouTube, have YouTube set up a Revver-like ad system and split the ad revenue for those videos that feature Viacom material. In this way, the video clip is economized and Viacom makes money from it without restricting its distribution.

That's the best way. But absent that, Viacom's Old School approach is about to get clobbered. It's going to be fun to watch.

_____________________________________________________________________________________________________


Evidence One: Nielsen Ratings Count College Students:

The Nielsen ratings go to college

By Louise Story
Published: January 29, 2007

NEW YORK: For decades, Nielsen Media Research has affixed the same value to every student watching television while away at school: zero.

As a result, industry executives have complained for years that shows appealing to a younger audience have been underrated.

But, starting now, students on campuses count.

Shows like "America's Next Top Model" and "Family Guy" were expected to see their ratings surge this week as Nielsen Media Research, a unit of Nielsen Co., included the viewing habits of students living away from home in its surveys for the first time.

A jump in Nielsen ratings often means more advertiser spending, so the adjusted ratings are good news for networks with high student viewership like ESPN, Fox and CW.

Today in Technology & Media


AT&T expands wireless stores


Viacom sues Google over YouTube video clips


Study says computers give big lift to productivity


Adult Swim, a block of adult programming on the Cartoon Network that expects its 18-to-24-year-old audience to jump by 35 percent with the new ratings, is so excited about the change that it ran an ad telling viewers about it back in mid-October.

"It's going to validate what advertisers have always assumed, which is that college students are watching our programming," said Jeff Lucas, a senior vice president at Comedy Central. Lucas said that the network's own research showed that "South Park," "The Daily Show With Jon Stewart" and "The Colbert Report" have a large student audience.

It's too early to know how much more advertisers will pay for shows that show larger audiences because of the decision to count student viewers. Network executives, of course, said they expected to be paid for the higher ratings. And if advertisers decide to spend more on shows that are popular with students, television networks may decide to dedicate more of their programming to the young audience.

The student surveys are the first of two major changes in the way U.S. viewing habits are rated. In May, Nielsen will start releasing figures on the number of people who actually watch commercials, separating them from viewers who walk away or switch channels when the ads come on. The potential impact of ad ratings on network revenue has not been calculated.

Nielsen's move into university campuses is its first step in an ambitious plan to track television viewing wherever and whenever it takes place. Long focused only on viewing of home television sets, Nielsen is building portable meters to track when people are watching, and what, in bars, restaurants, gyms, stores and other places outside the home. And within two to three years, Nielsen plans to merge data from its online unit with its television unit to calculate total viewing on all media.

"The holy grail here is how to measure consumers as they go from TV to iPod to cellphone and back," said Alan Wurtzel, president of research for NBC Universal.

But the first step — measuring students' viewing of television — comes with its own pitfalls. Students watch a significant amount of television, spending three and a half hours a day tuned in on average, though that's about an hour less than the average for the overall population, according to Nielsen. And students are not watching only television. They are among the most likely consumers to be browsing the Internet, watching streaming video, text messaging on their cellphones and playing video games — sometimes all at once.

"College students have the television on in the background at the same time they undoubtedly have their computers on," said Matt Britton, chief of brand development for Mr. Youth, a marketing firm based in New York. "They're online — searching Facebook, doing research, shopping."

Their media habits make them targets for marketers, but the question of just how attentive they are while watching television may give advertisers pause.

"The people meter just measures if the set is on and what they're watching. But are they doing their homework, are they talking to friends; what else are they doing while the ad is showing?" said Brad Adgate, senior vice president for research at Horizon Media, an ad- buying agency.

Still, Adgate said, advertisers may increase their payments to networks with large student audiences because of the perceived lifetime value of that market. "If you can get them using your product at age 20, they could be using it for the next 60 years," he said.

Until now, the 18-to-24-year-olds counted by Nielsen were mainly those who did not attend school or attended part time or still lived at home. During holidays and summer breaks, of course, many students are home and have been counted by Nielsen at those times on their parents' set-top boxes. There are 10,000 households with Nielsen boxes tracking their viewing, and from those households, Nielsen extrapolates national viewing estimates.

Evidence Two - Both Viacom Shows Have Increased Ratings Turing YouTube

Less Snooze, More News

Viewers Turn Away From Leno and Letterman in Favor of News, Fake and Real

TV hosts Stephen Colbert, left, and Jon Stewart, winner of the award for Outstanding Directing for a Variety, Music, or Comedy Program for "The Daily Show," attend the Comedy Central Emmy party, Aug. 27, 2006, in Hollywood, Calif. (Bryan

By MARCUS BARAM

Dec. 6, 2006 — When Stephen Colbert was a guest on "Late Night with David Letterman" in October, he tweaked the show's host.

"We're on right now, we're opposite you right now," said Colbert, whose "Colbert Report" on Comedy Central airs at the same time as Letterman's show. "I'm actually telling my audience to watch me on this show."

Letterman responded, "I appreciate it. [We'll] take all the help we can get."

Maybe the longtime late-night host, who just signed a $35 million-a-year deal to stay on the air until 2010, was reading the tea leaves when it comes to his own ratings.


Letterman's audience, along with that of rival "Tonight Show with Jay Leno," has declined, as the Nielsen ratings for both shows slipped 6 percent compared with a year ago, according to Media Life trade magazine.

And Colbert has every reason to feel generous about his audience. The number of households watching "The Colbert Report" and John Stewart's "Daily Show," the news block of Comedy Central's late-night lineup, have increased almost 7 percent compared with a year ago, according to Nielsen.

And it's not just fake news that's attracting viewers. "Nightline," which is devoted to serious reportage, also added viewers, as ratings grew 4 percent compared with last year.

Overall, the audiences for the late-night legends still dwarf the news programs. At 4.4 million, Leno attracts almost four times as many viewers as Stewart.

But expect the current trends to continue. "You have a new generation of viewers looking for alternatives," says Marc Berman, senior editor at MediaWeek.

"Leno's been on for over a decade, and people are getting to a point where they're tired. It will continue to decline. The erosion for Leno and Letterman will continue since their audience is aging."

Current events are also driving more viewers to tune in to news, both fake and real. "It's an election year, and the war in Iraq is dominating headlines, so it's natural that you have people tuning in to news," says Kathleen Hall Jamieson, director of the Annenberg Public Policy Center at the University of Pennsylvania.

CAA Taking A Bath On Sports Division? - Buying Matt Leinart, Tom Condon, and IMG

Someone -- perhaps Leigh Steinberg -- is reading this with glee. But if Hollywood Reporter Nikki Finke's any indication,
Creative Artists Agency , the super-firm of talent agents started by Ron Meyer and Mike Ovitz in 1975, and recently the epicenter of Hollywood's move into athletic talent mining starting with players like Arizona Cardinals QB Matt Leinart, may be losing money in its sports division.

To understand, read this post from Nikki's blog:

If CAA agents this week are looking inconsolable, it's because they now have to give up flying first class. (Those conversations you're trying to overhear at lunch in Century City are the CAA tenpercenters kvetching about it.) So what happened? My sources tell me that CAA called a big all-agents meeting and read the riot act to its spendthrift tenpercenters. To cut expenses by a whopping 20%. To start flying just business class instead of first class. And to take to heart this warning: If you want to get paid, then get your clients jobs.

I hear the motion picture agents are the most upset about the new edicts because they live the high life more and so got hit harder. Look, I've been saying this for a while now: CAA can't keep spending like drunken sailors without having cash flow issues: buying a bevy of agents from other shops and wooing clients by the hundreds, and moving into swank new headquarters while still paying rent back at the I.M. Pei building, and starting a money pit of a sports division where most of the endorsement deal money will be heading back to IMG for years, etc. Now CAA is having the same woes every other agency in town has been having: for instance, William Morris last year asked its departments to slash spending by 20%. What's next? Richard Lovett on Avenue Of The Stars with a metal detector looking for loose change and lost jewelry?



If it's true that CAA's gotten into a deal where it's giving most of its' cash from sponsorship deals back to IMG, then it's officially taking a bath in its sports division. Everyone in the sports business knows its the sponsorship deals that drive the industry, and this is especially true for NFL agents, which are limited to 3 percent takes of an athlete's contract.

By contrast, CAA comes from the world of the 20 percent deal, where they can get as much as that for an actor or actress. So they're giving up 17 percent of a deal, plus a big chunk of endorsement money? Wow. All that plus the fact that CAA and the other Hollywood agencies aren't savvy enough in new media to promote their talents to such an extent they make up for this. One firm I will not name has an extensive website, but you can't find it on Google! (They need to use SBS-ON!)

At first, I thought CAA's foray into sports would restructure the industry and cause a shakeout of some of the small-time -- at least in behavior -- agents. But given the appearance of their business model, I remain skeptical. It's now logical to me why IMG would give up its NFL operation to CAA without the appearance of a fight; they're getting paid! Moreover, it seems everyone, from Leigh Steinberg to Matt Leinart's trainer Steve Clarkson of Air 7 (which has a better website now), to IMG, and Tom Condon (who was lured from IMG to CAA) has been paid by CAA just so it could leap -- head first -- into the sports business without a battle.

In other words, CAA really did create a money pit!

Let's give it five years, and then review. Unless CAA starts making a ton of sports movies with Matt Leinart and Paris Hilton as the stars, they may see the NFL and sports as a waste of money. It's not, really. It's just that they don't really understand what they've gotten themselves into.

Google - Who Do They Use For Transit? Bauer's Worldwide Transportation

Bauer's Worldwide Transportation , which helped me in my effort to bring the Super Bowl to Oakland, has only grown., offering Hybrid Cars and stretch Lincolns, taking over the "Pure Rush" party brand. The firm, ran by Founder and President Gary Bauer, is now responsible for shuttling Google's employees too and fro. Here's the NY Times article:

MOUNTAIN VIEW, Calif. — The perks of working at Google are the envy of Silicon Valley. Unlimited amounts of free chef-prepared food at all times of day. A climbing wall, a volleyball court and two lap pools. On-site car washes, oil changes and haircuts, not to mention free doctor checkups.

Stephen Weis, a software engineer for Google, uses the company’s shuttle bus service. Bicycles can be stored on exterior racks.

But the biggest perk may come with the morning commute.

In Silicon Valley, a region known for some of the worst traffic in the nation, Google, the Internet search engine giant and online advertising behemoth, has turned itself into Google, the mass transit operator. Its aim is to make commuting painless for its pampered workers — and keep attracting new recruits in a notoriously competitive market for top engineering talent.

And Google can get a couple of extra hours of work out of employees who would otherwise be behind the wheel of a car.

The company now ferries about 1,200 employees to and from Google daily — nearly one-fourth of its local work force — aboard 32 shuttle buses equipped with comfortable leather seats and wireless Internet access. Bicycles are allowed on exterior racks, and dogs on forward seats, or on their owners’ laps if the buses run full.

Riders can sign up to receive alerts on their computers and cellphones when buses run late. They also get to burnish their green credentials, not just for ditching their cars, but because all Google shuttles run on biodiesel. Oh, and the shuttles are free.

But if the specifics sound quintessentially Googley, as insiders call the company’s quirky corporate culture, it is the shuttle program’s sheer scale that befits Google’s oversize ambitions. This is, after all, a company whose stated goal is to organize the world’s information — and whose founders’ corporate jet is a Boeing 767.

“We are basically running a small municipal transit agency,” said Marty Lev, Google’s director of security and safety, who oversees the program.

Not that small, really. The shuttles, which carry up to 37 passengers each and display no sign suggesting they carry Googlers, have become a fixture of local freeways. They run 132 trips every day to some 40 pickup and drop-off locations in more than a dozen cities, crisscrossing six counties in the San Francisco Bay Area and logging some 4,400 miles.

They pick up workers as far away as Concord, 54 miles northeast of the Googleplex, as the company’s sprawling Mountain View headquarters are known, and Santa Cruz, 38 miles to the south. The system’s routes cover in excess of 230 miles of freeways, more than twice the extent of the region’s BART commuter train system, which has 104 miles of tracks.

Morning service starts on some routes at 5:05 a.m. — sometimes carrying those Google chefs — and the last pickup is at 10:40 a.m. Evening service runs from 3:40 p.m. to 10:05 p.m. During peak times, pickups can be as frequent as every 15 minutes.

At Google headquarters, a small team of transportation specialists monitors regional traffic patterns, maps out the residences of new hires and plots new routes — sometimes as many as 10 in a three-month period — to keep up with ever surging demand.

Many employers run programs for commuters, including van pools, shuttles to and from transit hubs and subsidies for public transit and alternative modes of transportation, but several transportation experts say Google appears to have built an unparalleled transit network.

“I don’t know of any program in the Bay Area or in a metropolitan area nationwide larger than that,” said Tad Widby, the project manager for the 511 Regional Rideshare Program, who has studied transportation systems nationwide.

As much as it is a generous fringe benefit or an environmental gesture, the shuttle program is a competitive weapon in Silicon Valley’s recruiting wars.

One of the biggest challenges facing the Google juggernaut, with a staff that has been doubling every year, is to continue to attract the best. Many technology workers say that the potential benefit from stock options for new hires is limited, since the company’s shares have already surged more than fourfold since its 2004 public offering of $85.

The shuttles may not be able to lift Google’s stock price, but they have struck a chord with employees.

“It’s the most useful Google fringe benefit,” said Wiltse Carpenter, a 45-year-old software engineer. Mr. Carpenter has been with Google only a few months, but before that he had commuted from San Francisco to the same Highway 101 exit since 1992, having worked at Silicon Graphics and Microsoft, two Google neighbors. “It’s changed my quality of life,” he said.

That sentiment is not surprising. Even Googlers have to worry about the area’s high real estate prices, which have sent families to the outer confines of the region in search of cheaper housing. And the hopping cultural and social life of San Francisco remains a magnet for young workers, even though the commute to offices in Silicon Valley, some 35 miles to the south, can take well over an hour. A recent survey showed that traffic was the No. 1 concern for the area’s residents — for the 10th year in a row.

But on a rainy winter afternoon, as some 20 Google employees hopped onto the 4:40 p.m. back to the Mission and Noe Valley districts of San Francisco, those concerns seemed distant. The shuttle merged onto Highway 101, made its way across three lanes packed with slow-moving vehicles and into the carpool lane, where it began speeding past hundreds of commuters.

Inside, most riders appeared to abide by the shuttle’s etiquette rules. Cellphone conversations are allowed if they are work-related and sotto voce. But loud personal calls are definitely out. In fact, except for a couple snuggled together, no one sat on adjacent seats. Many took out iPods or laptops and worked, surfed the Web or watched videos.

“People tend to be quiet and respectful that this is people’s downtime,” said Diana Alberghini, a 33-year-old program manager.

Google will not discuss the cost of the program, which it operates through Bauer’s Limousine, a private transportation company in San Francisco. But the shuttles appear to be having the desired effect on recruiting. Michael Gaiman, a 23-year-old Web applications engineer who lives in San Francisco and was recently hired, said he turned down an offer from Apple before accepting the job at Google. “It definitely was a factor,” Mr. Gaiman said of the shuttle.

Colin Klingman, 38, who works at Google as an independent software contractor — and hence has to pay a small fee for the shuttle to comply with tax rules — said he waited to apply to Google until there was a stop near his San Francisco house.

Those types of decisions have been noticed around Silicon Valley. Yahoo, a leading competitor to Google, began a shuttle program in 2005 that could be described as the Pepsi to Google’s Coke. It shuttles about 350 employees on peak days to and from San Francisco as well as Berkeley, Oakland and other East Bay cities. Yahoo’s buses also run on biodiesel and are equipped with Internet access, but the company’s commute coordinator, Danielle Bricker, said the program was only “indirectly” inspired by Google’s.

Meanwhile eBay recently began a pilot shuttle to five pickup spots in San Francisco. And some high-tech employers are coming up with other approaches. Instead of making it easier for employees to live far from work, Facebook, the social networking site, makes it easier for them to live nearby: it offers a $600 monthly housing subsidy for those who live within a mile of the company’s Palo Alto headquarters.

There are signs that Google’s shuttles could be affecting — albeit in small ways — the region’s housing market.

When Adam Klein, a 24-year-old software engineer, moved to San Francisco in 2005 to take a job at Google, he looked for a rental apartment within a 15-minute walk of a shuttle stop. His walk to the Civic Center stop turned out to be a bit longer. “I didn’t take into account the hills,” Mr. Klein said. Many of his friends are moving close to other shuttle stops. “Those stops have attracted people,” he said.

The area surrounding one of the shuttle’s Pacific Heights stops had a dozen or so Googlers living nearby in 2005. That number has surged to more than 60.

For all their popularity, the shuttles have yet to earn Google the title of most commuter-friendly employer. The top spot in the Environmental Protection Agency’s Best Workplaces for Commuters went to Intel, which allows telecommuting, offers transit subsidies to employees and helps pay for shuttles that bring workers from transit stops, among other benefits. Google tied Oracle for third; Microsoft came in second.

But Googlers hooked on the convenience of the shuttles say nothing tops their commuting perk.

“They could either charge for the food or cut it altogether,” said Bent Hagemark, a 44-year-old software engineer who boarded a Google shuttle in Cow Hollow, an upscale neighborhood in the north end of San Francisco. “If they cut the shuttle, it would be a disaster.”