Sandra Bullock Is Not A Search Trend: TV's Internet Impact Drops

This comes under the heading of "when will they ever learn." As much as the beautiful and popular Academy Award-winning Actress Sandra Bullock wants to talk about the all-important subject of New Orleans, here's some bad new for her, NBC, HLN, and The Hearst Corporation, of which The San Francisco Chronicle and The Seattle P.I.Com are a part: on August 31st 2010 Sandra Bullock ia not a search trend.

Oh, but we at least have to see Sandra on The Today Show:

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Sandra Bullock

Sandra Bullock's not a trend? That's right. Ms. Sandra Bullock doesn't show up on Google Trends or Yahoo Buzz, and her ex-husband Jesse James is no where to be seen. What does? Well, as of this writing or blogging here's the list for Google Trends: mark ingram, the blaze glenn beck (I rule this guy), dancing with the stars season 11, real housewives of new jersey reunion (man, that's a doozy), hurricane earl path, troy polamalu hair, brandon spikes, zsa zsa gabor dead, meghan mccain, national hurricane center tracking,mike wise,kronos gyros,dwts cast, allentown fair, teresa giudice nephew, melora hardin, eataly nyc, la barbie captured, wells fargo rewards, nfaas.

And on Yahoo Buzz, Facebook and YouTube are 1 and 2.

What this proves is daytime television no longer drives the Internet. Sandra Bullock would have been better off giving some kind of evening-oriented presentation, but even then, no. Sandra's problem is we've had too much Sandra Bullock in a short period of time.

Not to say we in America are not interested in her - we are. Sandra's rating on Google Insight for Search is at 86 as out of 100 as of this writing - but that's for America, not the rest of the World. she's not driving the Worldwide trend for the day.

That wasn't the case during her issues with Jesse James or after her Oscar win - then Ms. B was the trend setter. Her name at the top of a blog title was like striking a match. But consider that time versus today; overall search interest in Sandra Bullock ranks at a 20, whereas just after she won her first Oscar it was at 100.  It has slowly declined over that time and save for two actions: her filing for divorce, and then her Scarlett Johansson smooch at the MTV Movie Awards.

The point is Sandra Bullock has to do something to generate buzz; she can't just appear on The Today Show and talk. Now if she were to do something interesting on The Today Show, that would be a different story.

See?

A little lesson for the Old Media types out there who still don't get it and cry and whine about New Media, bloggers, Foursquare, mobile apps, TMZ.com, and Perez Hilton.