This fan was captured on camera "freestyling" -- coming up with rap lyrics on que without notes -- after an Edmonton Oliers NHL Hockey playoff game. His girlfriend provides the "beat box."
Now, if I told you this happened, you might assume the people were black and American. You'd be wrong.
You might think they were wearing "hip hop" clothing. Wrong again. (They're well dressed.)
Marketers should take note of this video, because it's a shining example not just of the Worldwide spread of African American culture, but of how the music tastes of young people have changed. Think about it. The guy rapping in this video probably practices this daily. It's not bad.
Here's the video I call "Oilers Rap."
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