Walt Disney's become the first company to employ You Tube -- the video distribution website -- to promote it's new movie Pirates of The Carribean. This article in Online Media Daily explains that YouTube's new ad division's fielding calls from a number of companies that wish to use its system for promotions.
I think this development will cause the infamous YouTube copywrite problem to diminish as the very companies that complain of "illegal use of content" finally figure out that they're getting great exposure.
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