Online Media reports...
YouTube Launches Video Ad Platform by Erik Sass, Wednesday, Aug 23, 2006 6:00 AM ET POPULAR VIDEO-SHARING SITE YOUTUBE TUESDAY unveiled new plans for monetizing its service with ads. The company is rolling out a new ad platform that offers two main features--brand channels, where companies can create their own programming, and what YouTube is calling "participatory video ads," some of which direct users to the new brand channels.
The brand channels allow marketers to create their own programming, customize visual content with logos and other graphics, and accumulate audiences. YouTube's participatory video ads appear in the upper right-hand corner of the home page; when users click on them the video begins playing in place, next to a menu of clips posted by users.
That's great, but I wonder if smaller vloggers will be slowly pushed out of view of YouTube viewers by the NBC's of the World.
Hmm...An oppotunity perhaps.
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