Over the past 10 years, Ford Motor Company has ruined the Lincoln brand simply by robbing it of its identity forged over 40 years. Lincolns were always luxury cars and not trucks or SUVs. Yet in its unreasonable march to have an SUV for every taste Ford wrecked Lincoln and paid less attention to its signature brands the Town Car and the Mark series.
These cars were the backbone of Lincoln for years. Bill Ford may say that they don't do well in focus groups, but I counter that Ford took the passion out of them. That has transfered to Mercedes and BMW, and if they can make cars that stir the soul, why can't Ford make a Lincoln that shakes the blood.
A Lincoln like the Mark 9 Concept car. A car introduced in 2001 that Ford still has not made. No wonder observers are betting on Ford's demise; they don't roll the dice and make cars like this. This would -- with the proper marketing -- save Ford and reclaim Lincolns's position as a luxury brand against Cadillac.
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