Tuesday, August 21, 2007

HillStars - The Detailed Playbook On Senator Clinton's California Campaign



In an effort to play catch-up with the Barack Obama For President Campaign in California, Senator Hillary Clinton's staffers have launched the "HillStar" effort. Let's take a look at this information in relevant detail.

First, the HillStar document, which you can see in full with a click here , or see the video below or here , opens with a welcome and then text on the importance of winning California stating that California's important because of its early start date and of course the size of the population. For Senator Clinton "our election will really start on January 7 and run until February 5, a 29-day-long election" as the page reads.



Senator Clinton then tickets a list of answers to the question "Why Hillary?" The answers mostly point to her experience as Senator of New York and as First Lady. But the problem here is no one can get any information on her time as First Lady; it's sealed.

Finally, the set of reasons ends with the statement "Hillary's fight for universal health coverage did not succeed while President Clinton was in office, but her commitment to health care for every American has never wavered."

That last one's a big "whoops" in my view. First, Senator Clinton's known for taking money from the health care lobbyists. Second, to offer a statement that she failed in trying to create a universal health care system as First Lady, then come under scrutiny for having health care lobbyists as donors, and finally to have volunteers saying "Well, she didn't pass universal health care, but she's committed to the idea of health care" or words to that effect, does not bring confidence to voters seeking change that she can indeed alter the U.S. Health Care system.



The 1000 x 20 x 100 system

The HillStar Campaign has an interesting bit of math called the "1000 x 20 x 100" system. This is where "an elite group of volunteers" will recruit 5 Hillary Corps members, and manage 20 HillaryCorp members over a 5 month period. They will talk to a minimum of 200 voters in their district. Out of that, they expect to gain 100 new supporters and 5 new members.

The HillStar Timeline



The HillStar Timeline works like this in basic (the details are in the photo and the links provided to the report here):

Day one is now, this week.

Within two weeks, hold house parties

Within one month, hold a Bring Your Own Phone party.

Continue training

And by November have 20 fully trained Hillary Corps volunteers.

With all of this, it still pales in comparison to the hundreds of online groups and members of BarackObama.com who are in California. What HillStars is has been in place for a long time, but only recently honed by an effort called "Camp Obama" which is already in motion nationwide. With little effort, the Obama forces could clobber Hillary Clinton in California.

Oh and that Field Poll of "Democratic Voters most likely to vote" that reports Clinton's "lead" -- don't bet on any poll that has a sample size of just 419 people and talks to a small set folks who voted in the 2004 election. There are several problems with this step, amoung them, YouTube didn't exist in 2004. So all of these polls of "most likely to vote" Democrats -- including the rigged USA Today /Gallup Poll of June 17th -- totally miss the new netroots. If a person just turned 18 that year, and didn't vote, they're now 22 years old, ready to vote, and consume the majority of their information online.

Senator Clinton, beware!

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