Hey. There's a party going on at 1231 Whatever Place, otherwise known as The Caveman's Crib, so we're headed over to check it out. Once inside the crib -- and the website -- one has a choice of TV or radio or computer.
What's this?
It's a cool if rather annoying vehicle for you to keep thinking about Cavemen and thus GEICO -- you know. So easy a Caveman could do it? Personally, the commercials were not only annoying, they seem to poke fun at the real-life calls by people of color for better treatment and representation on television, and thus my main issue with this ad campaign.
I think it's stupid and at a level even a Caveman could not reach.
Ok. That aside, the online media efforts a good example of what's possible. This is great branding. You do remember the Cavemen and really can get lost in the site. Nice. It also shows how online marketing can help build a brand and its exposure online.
More on this innovative use and wedding of online and offline marketing.
You are an idiot. To bring up race and claim that the cave men are black is pathetic. Kiss my ass.
ReplyDeleteYou are an idiot. To bring up race and claim that the cave men are black is pathetic. Kiss my ass.
ReplyDelete1) Comments here are moderate, thus I started to delate these but I did not do so to make a point of the problem of some bloggers way of expressing themselves.
ReplyDelete2) Your name is not John Hancock.
3) I never write a post that I would not say to someone in person. You do this, which is why you use a fake name. Not good. I may take up the practice of rejecting such comments, even your reply unless it's intelligent.
3) Now for the more substantive, where do you think GEICO's ad people got it in their mind to depict cavemen as a misunderstood minority group?
It's good to be a critical thinker and not accept that which is placed in front of you.